No matter if you’re running an E-commerce store or a simple online WordPress presentation, there is no denying that your website should be rich with contemporary features that will boost customer experience, cut your bounce rate, improve a session duration and more. And all of those components are extremely important, in order to boost your Read more…
Most business owners have at least a basic understanding of SEO and its main principles – it’s been an integral part of online lead generation for decades and has helped many businesses achieve tremendous results, so there aren’t many people who doubt its effectiveness. But merely understanding how it works doesn’t usually translate into actually Read more…
Figuring out the best way to have your website rank well with Google can sometimes feel like running a maze, not knowing which turn will get you’re the closest to the end goal: ranking your website for key search phrases that will convert visitors into paying customers. And asking SEO pros for their opinions on Read more…
The growing number of businesses striving for the limited space at the top of the search engine rankings has created the need to maximize your efforts on SEO. Most online marketers make SEO as their top priority and ignoring this will be like ignoring sales. Although you may be interested in implementing the best SEO Read more…
Sears, one of the most famous symbols of the U.S. capitalism and a relic of the 80s mall culture, filed for bankruptcy in October 2018 after 132 years. The retail giant, which managed to survive some of the harshest times back in the 20th century, admitted defeat in the face of the e-commerce dominance.
We live in an era when a huge portion of our lives takes place online. There is virtually nothing you can’t do on the Internet and there is almost an endless source of information and content to choose from.
Search engine optimization (SEO) is the means of making small but radical modifications to a website, to increase the site’s organic presence in existing search engines (Google Starter Guide, 2008). This is one but effective way to boost user traffic in a website, leading to an increased online presence that can transform into sales revenue. Read more…
All of us are looking for a higher ranking on the Search Engine through the SEO. The blogs that are built using WordPress are considered to the SEO optimized, that is why more and more individuals are turning towards the WordPress to create blogs. However, if you have installed the WordPress you still need to Read more…
Technology and social media have significantly changed the way businesses, and marketers think and act. The same holds true for the consumers, who are now more aware and selective when it comes to buying and interacting with products that solve their problems. And with technology interceding with social media platforms and e-commerce industry, the future Read more…
It is very common to see enterprises of all sizes and categories leverage digital marketing opportunities to gain new work contracts and improve sales. It is no longer, however, sufficient to create a website and produce useful content on social networks. To be found consistently in search engine results pages (SERPS), a business owner should Read more…
When discussing local SEO, everyone tends to focus on businesses that tend to cater to the local crowd. These companies might include certain restaurants, dental offices, or yard companies. While each of these examples would benefit from focusing on local SEO, is local SEO worth the investment from a global company? Studies and statistics say Read more…
Every marketer is familiar with that sinking feeling when they know they are doing everything right, marketing their product/service on all the right channels, and even going the extra mile by offering the leads some freebies but the growth isn’t as expected. Whether your goal is to enhance engagement, encourage visitors on your site to Read more…
An SEO audit identifies what on your website needs attention (if anything), from an SEO perspective. It’s an incredibly rare website that doesn’t. The Dual Nature of SEO Audits SEO audits tend to focus on technical SEO, when technical SEO is no longer enough to rank well. For reasons of Google protecting their ad revenue, Read more…
Writing content for SEO can be difficult and time-consuming. We’ve all been there, we start writing articles for our blog and invest a lot of time and energy in creating original and valuable content, only to discover that we’re not getting the results we hoped for. It´s important to understand that writing content for search engine Read more…
Content marketing is not optional. Not only does it aid your SEO efforts, but it also serves as the pulse of your company. Businesses that actively blog, release ebooks or post videos are communicating to their prospects and customers that they are active in the space, that they are thought leaders, and that they mean Read more…
Does your site, Focus on quality user experience with simple and intuitive design navigation? Generate original content which is unique, original and valuable? Congratulations! You are eligible for a higher ranking in search results and organic traffic to your site. Let’s look into some of the most important things you could do to increase organic Read more…
Still struggling to improve rankings for your website pages in Google and other popular search engines? With 2017 about to end, how well have you influenced search engines to keep your business up in the online world? Considering your keyword usage, domain strength, inbound linking, user-data analysis, and quality content- are you upgrading to the Read more…
Nowadays, email is considered as one of the best channels to communicate thanks to its flexibility, universality, and familiarity. However, marketers from all over the world always have many problems using email marketing efficiently, and the main reason for that is the lack of strategies. Having an effective and unique email marketing strategy is vital Read more…
Be it a new business or an established enterprise, if you want to achieve success and grow in the online world then mastering the on-page and off-page SEO techniques is a must. SEO is one of the key online marketing elements that can help boost your brand’s visibility and improve your site’s ranking & traffic. Read more…
SEO Audit is a rather difficult task. It is necessary to thoroughly examine content, structure, technical features of a site and external factors contribute to it. Moreover, it is needed to identify weaknesses, plan and implement the necessary improvements and enhancements, taking into account the principles of search engines. You should regularly analyze and do subsequent optimization. Read more…
