Free SEO Tools

Free SEO Audit Tool

Seomator SEO Grader is a part of our complex SEO software tracking pages to see exactly how well your website stacks up against your competitors. We make it easy for you to track your progress and improve your On-Page and Off-page SEO by following our recommendation checklist.

How to check a website for SEO audit?

There are several ways to check a website for an SEO audit, including:

  1. Using automated tools such as SEOmator free audit tool, SEMrush, and Moz to perform a comprehensive analysis of the website's structure, content, technical issues, backlinks, and performance.
  2. Checking the website's structure and architecture by manually reviewing the HTML code and looking for elements such as header tags, meta descriptions, and alt tags.
  3. Analyzing the website's content by checking for keyword density, relevance, and overall quality.
  4. Checking for broken links and other technical issues by using tools such as Google Search Console and Xenu's Link Sleuth.
  5. Examining the website's backlinks by using tools such as Ahrefs and Majestic to identify high-quality, relevant links.
  6. Monitoring the website's performance by using tools such as Google Analytics and Search Console to track organic traffic, keyword rankings, and other important metrics.
  7. Evaluating the website's mobile-friendliness and page speed by using tools such as Google's Mobile-Friendly Test and PageSpeed Insights.
  8. Checking for potential duplicate content by using tools such as Siteliner
  9. Checking the website's schema markup by using tools such as Google's Structured Data Testing Tool

It's also important to keep in mind that it's not only about using the tools but also interpreting the data correctly, and understanding how to fix the issues that have been identified during the audit process.

What the Free SEO Audit Tool Measures

The free SEO Audit tool is a snapshot into your page’s SEO efficacy. Within minutes, it generates key information for you to help make your site better. Some of the few things it measures include:
SEO Friendly Tests
Google Pagespeed
Content Quality
Text Statistics

These are the basic metrics that will help you understand how well your site is performing and what areas in particular that you need to target.

Technical SEO Audit Checklist

A technical SEO audit checklist typically includes the following items:

  1. XML Sitemap: Check if an XML sitemap is present and if it's updated regularly.
  2. Robots.txt file: Verify the presence and correctness of the robots.txt file.
  3. Canonicalization: Check if the website has implemented rel=canonical tags to avoid duplicate content issues.
  4. HTTP status codes: Verify that the website returns appropriate HTTP status codes for all pages.
  5. Redirection: Check if the website has implemented proper redirects (301 redirects for permanent redirects and 302 redirects for temporary redirects) for any moved or deleted pages.
  6. URL structure: Verify that the website has a logical and consistent URL structure.
  7. Pagination: Check if the website has implemented pagination correctly to avoid duplicate content issues.
  8. Web page size: Check the size of web pages and images to ensure they load quickly.
  9. Mobile-friendliness: Verify that the website is mobile-friendly and has a responsive design.
  10. Site speed: Check the website's load time and identify any issues that could be causing slow load times.
  11. HTML validation: Verify that the website's HTML code is valid.
  12. Analytics and tracking: Verify that the website has analytics and tracking code implemented correctly.
  13. Structured data: Check if the website has implemented structured data (e.g. schema markup) to improve search engine visibility.

This checklist is not exhaustive, but it covers most of the important technical SEO considerations. It's important to note that SEO audit is a continuous process and you should regularly update your audit checklist.

Best SEO Audit Tools with Pros and Cons

There are many SEO audit tools available, each with their own set of pros and cons. Some popular options include:

  1. Ahrefs: This tool offers a comprehensive analysis of a website's backlinks, keywords, and content. Pros include a large data set and accurate information.
    Cons include the cost, which can be high for some users.
  2. SEMrush: This tool offers a wide range of features including keyword research, competitor analysis, and site audit.
    Pros include the depth of information and the ability to track a large number of keywords.
    Cons include the cost, which can be high for some users.
  3. Moz Pro: This tool offers a range of features ,including link analysis, keyword research, and site crawl.
    Pros include a user-friendly interface and a large data set.
    Cons include the cost, which can be high for some users.
  4. Google Analytics: This is a free tool offered by Google that allows you to track website traffic, user behavior, and other metrics.
    Pros include it's a free tool and it's provided by Google.
    Cons include it's not as robust as paid options and it may not provide as much data as some paid tools.
  5. Google Search Console: This is a free tool offered by Google that allows you to see how your website is performing in search results. Pros include it's a free tool and it's provided by Google. Cons include it's not as robust as paid options and it may not provide as much data as some paid tools.
  6. Screaming Frog: This tool is a website crawler that can be used to analyze a website's structure, performance, and SEO issues. Pros include the ability to analyze large sites and the ability to export data. Cons include the cost, which can be high for some users.

Ultimately, the best SEO audit tool for you will depend on your specific needs and budget.

seo audit tools

What is an SEO audit?

An SEO audit is a process of analyzing a website's performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others.

An example of an SEO audit output in a table view might include the following information:

seo audit example

This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site's performance and increase its visibility in search engine results pages (SERPs).

HTML Tags Performance

What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways, big and small that can prevent your site from being seen by search engines and, thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.

Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!

Google Pagespeed

How quickly your website loads is another key metric for SEO. It is important to remember that high search engine rankings isn’t just a bunch of tricks. Pages that rank highly are those that provide quality content on a platform that loads quickly, is both interconnected and connected to other websites and is overall user friendly.

The higher the usability index of your site the higher your page will rank. There are many things you can do to improve this such as shortening URL tags, linking to social media and having an indexed sitemap.

Content Quality

It is very common for many websites these days to more or less copy each other. Even if you do not do this, many sites have pages with a lot of overlapping content. Google essentially has what people call a “duplicate content” penalty. It’s not quite as severe as some people rumor it, but what it does is lower the rankings of sites that do this.

Our tool helps you see where you may be suffering from duplicate content as well as where you have unique content. This can help you to reconfigure these pages so that they do not get hit by the duplicate content penalty.


At the end of our free SEO Audit Tool, we sum up all this information for you to make it easy for you to understand what exactly you need to do. It will point out things like missing H1 headers, duplicate meta descriptions, missing terms of use/privacy policy and so on. These will help get you on the right path to improve your web platform SEO.

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Free SEO Tools
powered by SEOmator

The robots.txt tester tool is a utility used to check and verify the contents of a website's robots.txt file, which instructs search engine crawlers on which pages or sections of a site should not be indexed.
Check Robots.txt
The free SEO audit tool analyzes a website's on-page and off-page elements, such as keywords, meta tags, and backlinks, to identify technical and content-related issues that may be hindering its search engine visibility and ranking.
Try SEO Audit Tool
The Google SERP checker tool allows users to check the position of their website or specific pages in the Google search engine results pages (SERP) for targeted keywords.
Explore Google SERP
The free Bing SERP checker tool is like a spyglass for your website's search engine performance, allowing you to keep an eye on where you stand in the Bing search engine results pages and adjust your SEO strategy accordingly.
Explore BING Serp
Free backlink tools are like treasure maps for your website's link building journey, helping you discover new link opportunities and navigate the seas of the internet to improve your search engine visibility and ranking.
Check My Backlinks
The free SEO keyword research tools are like a compass for your website's content strategy, guiding you to the keywords and phrases that will help you navigate the search engine landscape and reach your target audience.
Find Keywords That Ranks
The free Crawlability tool for SEO is like a flashlight in the dark, illuminating the nooks and crannies of your website that search engines might have trouble finding and helping you to optimize your site's crawl ability and visibility.
Crawl My URL
The free mobile support test tool is like a personal assistant for your website. It makes sure it is easy to navigate and use on the tiny screens of mobile devices and allows you to optimize your site for the increasingly mobile-first world.
Check My Website
The free header checker tool for SEO is like a detective, scouring through the code of your website to check the correctness of your headers and making sure they are properly formatted and optimized to help search engines understand your pages better.
Check My URL
the free website speed test tool is like a stopwatch for your website's performance, measuring how fast your pages load and providing insights on improving the user experience and search engine visibility.
Speed Test My Website
The internal link analysis tool is like a tour guide for your website, helping you to navigate through the different pages and sections, and ensuring that your visitors and search engine crawlers can easily find what they are looking for.
Check My Internal Links
The free keyword density tool for SEO is like a microscope for your website's content, providing insights on the frequency of keywords and phrases used, allowing you to optimize your content for both users and search engines.
Check My Page's Keyword Density
The free meta tag extraction tool for SEO is like a librarian for your website, cataloging and organizing the critical information contained within meta tags, helping search engines understand the content of your pages and making them more findable.
Check My Meta Tags
The free sitemap checker tool for SEO is like a GPS for your website, ensuring that all the pages of your website are properly indexed by search engines and helping them understand the structure and hierarchy of your site, so they can easily find and crawl all the important pages.
Check My Sitemap

Get started to see how your website performs.