Free SEO Tools

Free SEO Audit Tool

SEOmator free website SEO Audit Tool is a part of our complex SEO software tracking pages to see exactly how well your website stacks up against your competitors.

How it works

Get a comprehensive website SEO audit and boost your website's performance!

SEOmator provides a detailed analysis of your website's search engine optimization, including technical and on-page factors, content quality, and competitor analysis.

With our easy-to-use platform, you can identify areas for improvement and take action to boost your website's performance in search engine results pages (SERPs). Don't let your website get left behind - start your SEO audit today and unleash its full potential!

Experience the power of code.

Landing page SEO audit overview.

Unlock Your Website's Full SEO Potential with a Comprehensive Site Analysis Report:

Discover areas of improvement for each landing page, along with an SEO score and the number of issues identified. Check Google's mobile friendliness and page speed scores for every page.

Track your website's average ranking position for your chosen keywords on Google. See how much traffic your pages have generated in the last 30 days and identify other key insights.

Tip: Begin with the easy fixes first! Target pages with the best Google ranking positions and use our powerful SEO analyzer tool to eliminate all identified issues. Boost your rankings and achieve better results for your website.

Make your site search engine friendly.

On-page SEO is a critical aspect of optimizing your website for search engines, as it involves optimizing the content, structure, and other elements of each landing page on your website.

SEOmator includes powerful on-page checks that help you identify any issues and optimize your landing pages for maximum visibility in search engine results pages (SERPs).

Experience the power of code.
Experience the power of code.

Check technical issues periodically for your website.

Performance: slow pages, too-large CSS or HTML
HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags
Social tags: incomplete or missing Open Graph tags and Twitter cards
Content quality: low word counts, unconsolidated duplicate pages
Localization: all issues with Hreflang
Incoming links: detecting orphan pages, issues with nofollow links
Outgoing links: detecting links to redirects, broken pages
Resources: issues with images, JavaScript, CSS
External pages
And more!

Run a free SEO website audit

Page speed tests simplified.

Optimize Your Website's Speed and Performance for Maximum Impact with Our Comprehensive Page Speed Analysis

Page speed is a critical factor in delivering a seamless user experience and achieving high rankings in Google's search index. With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact.

Experience the power of code.
Experience the power of code.

Integrated with search console.

SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. By identifying the pages that receive the most clicks and impressions, you can fine-tune your optimization strategy and improve your website's overall performance.

With SEOmator, you'll gain a deeper understanding of your website's performance and take concrete steps to increase traffic to your target pages. Whether you're a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.

How to check a website for SEO audit?

There are several ways to check a website for an SEO audit. Let's explore how to do SEO audit with different methods:

  1. Using automated tools such as SEOmator free audit tool, SEMrush, and Moz to perform a comprehensive analysis of the website's structure, content, technical issues, backlinks, and performance.
  2. Checking the website's structure and architecture by manually reviewing the HTML code and looking for elements such as header tags, meta descriptions, and alt tags.
  3. Analyzing the website's content by checking for keyword density, relevance, and overall quality.
  4. Checking for broken links and other technical issues by using tools such as Google Search Console and Xenu's Link Sleuth.
  5. Examining the website's backlinks by using tools such as SEOmator, Ahrefs and Majestic to identify high-quality, relevant links.
  6. Monitoring the website's performance by using tools such as Google Analytics and Search Console to track organic traffic, keyword rankings, and other important metrics.
  7. Evaluating the website's mobile-friendliness and page speed by using tools such as Google's Mobile-Friendly Test and PageSpeed Insights.
  8. Checking for potential duplicate content by using tools such as Siteliner
  9. Checking the website's schema markup by using tools such as Google's Structured Data Testing Tool

It's also important to keep in mind that it's not only about using the tools but also interpreting the data correctly, and understanding how to fix the issues that have been identified during the audit process.

What the Free SEO Website Audit Tool Measures

The free SEO Audit tool is a snapshot into your page’s SEO efficacy. Within minutes, it generates key information for you to help make your site better. Some of the few things it measures include:

SEO Friendly Tests
Google Pagespeed
Content Quality
Text Statistics

These are the basic metrics that will help you understand how well your site is performing and what areas in particular that you need to target.

Technical Website SEO Audit Checklist

A technical SEO audit checklist typically includes the following items:

  1. XML Sitemap: Check if an XML sitemap is present and if it's updated regularly.
  2. Robots.txt file: Verify the presence and correctness of the robots.txt file.
  3. Canonicalization: Check if the website has implemented rel=canonical tags to avoid duplicate content issues.
  4. HTTP status codes: Verify that the website returns appropriate HTTP status codes for all pages.
  5. Redirection: Check if the website has implemented proper redirects (301 redirects for permanent redirects and 302 redirects for temporary redirects) for any moved or deleted pages.
  6. URL structure: Verify that the website has a logical and consistent URL structure.
  7. Pagination: Check if the website has implemented pagination correctly to avoid duplicate content issues.
  8. Web page size: Check the size of web pages and images to ensure they load quickly.
  9. Mobile-friendliness: Verify that the website is mobile-friendly and has a responsive design.
  10. Site speed: Check the website's load time and identify any issues that could be causing slow load times.
  11. HTML validation: Verify that the website's HTML code is valid.
  12. Analytics and tracking: Verify that the website has analytics and tracking code implemented correctly.
  13. Structured data: Check if the website has implemented structured data (e.g. schema markup) to improve search engine visibility.

This checklist is not exhaustive, but it covers most of the important technical SEO considerations. It's important to note that SEO audit is a continuous process and you should regularly update your audit checklist.

Best Website SEO Audit Tools with Pros and Cons

There are many SEO audit tools available, each with their own set of pros and cons. Some popular options include:

  1. Ahrefs: This tool offers a comprehensive analysis of a website's backlinks, keywords, and content. Pros include a large data set and accurate information.
    Cons include the cost, which can be high for some users.
  2. SEMrush: This tool offers a wide range of features including keyword research, competitor analysis, and site audit.
    Pros include the depth of information and the ability to track a large number of keywords.
    Cons include the cost, which can be high for some users.
  3. Moz Pro: This tool offers a range of features, including link analysis, keyword research, and site crawl.
    Pros include a user-friendly interface and a large data set.
    Cons include the cost, which can be high for some users.
  4. Google Analytics: This is a free tool offered by Google that allows you to track website traffic, user behavior, and other metrics.
    Pros include it's a free tool and it's provided by Google.
    Cons include it's not as robust as paid options and it may not provide as much data as some paid tools.
  5. Google Search Console: This is a free tool offered by Google that allows you to see how your website is performing in search results. Pros include it's a free tool and it's provided by Google. Cons include it's not as robust as paid options and it may not provide as much data as some paid tools.
  6. Screaming Frog: This tool is a website crawler that can be used to analyze a website's structure, performance, and SEO issues. Pros include the ability to analyze large sites and the ability to export data. Cons include the cost, which can be high for some users.

Ultimately, the best SEO audit tool for you will depend on your specific needs and budget.

seo audit tools

What is an SEO audit?

An SEO audit is a process of analyzing a website's performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others.

An example of an SEO audit output in a table view might include the following information:

seo audit example

This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site's performance and increase its visibility in search engine results pages (SERPs).

Explanation of Website SEO Audit

In the expansive realm of digital marketing, an SEO website audit emerges as a comprehensive examination that provides an in-depth analysis of a website's visibility in search engines. It delves into the intricate aspects of a website, scrutinizing its technical framework, on-page and off-page elements, and user experience to gauge its performance and identify potential areas for improvement. This meticulous evaluation allows digital marketers, web developers, and business owners to understand the strengths and weaknesses of their website from an SEO perspective, paving the way for strategic enhancements and adjustments.

An SEO audit encompasses various components, such as checking the efficacy of content in relation to targeted keywords, assessing backlink quality, ensuring that the site is easily navigable, verifying that all web pages are secure and load effectively, and much more. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow.

HTML Tags Performance

What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways, big and small that can prevent your site from being seen by search engines and, thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.

Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!

Google Pagespeed

How quickly your website loads is another key metric for SEO. It is important to remember that high search engine rankings isn’t just a bunch of tricks. Pages that rank highly are those that provide quality content on a platform that loads quickly, is both interconnected and connected to other websites and is overall user friendly.

The higher the usability index of your site the higher your page will rank. There are many things you can do to improve this such as shortening URL tags, linking to social media and having an indexed sitemap.

Content Quality

It is very common for many websites these days to more or less copy each other. Even if you do not do this, many sites have pages with a lot of overlapping content. Google essentially has what people call a “duplicate content” penalty. It’s not quite as severe as some people rumor it, but what it does is lower the rankings of sites that do this.

Our tool helps you see where you may be suffering from duplicate content as well as where you have unique content. This can help you to reconfigure these pages so that they do not get hit by the duplicate content penalty.

Importance of Regular SEO Audits

In an era where the digital landscape is perpetually evolving, establishing a consistent and strategic approach to SEO is paramount. Undertaking regular SEO audits is not merely a recommendation but a necessity, and here's why:

1. Keeping up with Search Engine Algorithm Changes

Search engines, with Google at the forefront, are notorious for frequently updating their algorithms. These changes can have a substantial impact on website rankings and visibility, often necessitating adjustments to SEO strategies. Regular SEO audits ensure that your website remains compliant with these algorithm alterations, safeguarding your site from potential declines in rankings and visibility. It enables businesses to adapt to new SEO realities promptly, maintaining a competitive edge in the digital space.

2. Identifying and Fixing Website Issues

Even the most meticulously designed websites are not immune to issues that could deter optimal performance. These could range from broken links and slow-loading pages to content gaps and technical glitches. An SEO audit serves as a diagnostic tool, pinpointing problems that may otherwise go unnoticed but have the potential to dampen user experience and SEO effectiveness. By identifying and rectifying these issues promptly, businesses can ensure that their website operates seamlessly, fortifying user satisfaction and loyalty.

3. Ensuring Optimal User Experience

The nexus between user experience (UX) and SEO is undeniable. Search engines prioritize websites that offer users high-quality, engaging, and easily navigable experiences. Regular SEO audits scrutinize various UX components, including website speed, mobile-friendliness, content relevance, and overall design, ensuring that they align with user expectations and preferences. By assuring an exemplary UX, businesses not only bolster their SEO efforts but also augment user engagement, retention, and conversions.

In essence, an SEO website audit operates as the pulse check of your digital presence, ensuring that your website not only adheres to the stringent and ever-changing guidelines laid out by search engines but also offers a stellar, seamless, and engaging experience to its users. It is the linchpin that can dramatically enhance your website’s visibility, drive organic traffic, and foster business growth in the competitive digital marketplace.

In the subsequent sections, we will delve into the diverse and multifaceted world of SEO website audit tools, elucidating how they function and how businesses, irrespective of their size and industry, can harness their capabilities to elevate their SEO strategy and outcomes.

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Free SEO Tools
powered by SEOmator

The robots.txt tester tool is a utility used to check and verify the contents of a website's robots.txt file, which instructs search engine crawlers on which pages or sections of a site should not be indexed.
Check Robots.txt
The free SEO audit tool analyzes a website's on-page and off-page elements, such as keywords, meta tags, and backlinks, to identify technical and content-related issues that may be hindering its search engine visibility and ranking.
Try SEO Audit Tool
The Google SERP checker tool allows users to check the position of their website or specific pages in the Google search engine results pages (SERP) for targeted keywords.
Explore Google SERP
The free Bing SERP checker tool is like a spyglass for your website's search engine performance, allowing you to keep an eye on where you stand in the Bing search engine results pages and adjust your SEO strategy accordingly.
Explore BING Serp
Free backlink tools are like treasure maps for your website's link building journey, helping you discover new link opportunities and navigate the seas of the internet to improve your search engine visibility and ranking.
Check My Backlinks
The free SEO keyword research tools are like a compass for your website's content strategy, guiding you to the keywords and phrases that will help you navigate the search engine landscape and reach your target audience.
Find Keywords That Ranks
The free Crawlability tool for SEO is like a flashlight in the dark, illuminating the nooks and crannies of your website that search engines might have trouble finding and helping you to optimize your site's crawl ability and visibility.
Crawl My URL
The free mobile support test tool is like a personal assistant for your website. It makes sure it is easy to navigate and use on the tiny screens of mobile devices and allows you to optimize your site for the increasingly mobile-first world.
Check My Website
The free header checker tool for SEO is like a detective, scouring through the code of your website to check the correctness of your headers and making sure they are properly formatted and optimized to help search engines understand your pages better.
Check My URL
the free website speed test tool is like a stopwatch for your website's performance, measuring how fast your pages load and providing insights on improving the user experience and search engine visibility.
Speed Test My Website
The internal link analysis tool is like a tour guide for your website, helping you to navigate through the different pages and sections, and ensuring that your visitors and search engine crawlers can easily find what they are looking for.
Check My Internal Links
The free keyword density tool for SEO is like a microscope for your website's content, providing insights on the frequency of keywords and phrases used, allowing you to optimize your content for both users and search engines.
Check My Page's Keyword Density
The free meta tag extraction tool for SEO is like a librarian for your website, cataloging and organizing the critical information contained within meta tags, helping search engines understand the content of your pages and making them more findable.
Check My Meta Tags
The free sitemap checker tool for SEO is like a GPS for your website, ensuring that all the pages of your website are properly indexed by search engines and helping them understand the structure and hierarchy of your site, so they can easily find and crawl all the important pages.
Check My Sitemap
Experience the magic of SEO guidance and task mastery with your AI sidekick, forged in the crucible of top-tier SEO articles and infused with the wisdom of industry-leading experts.

AI SEO Assistant
The Free Email Verification Tool help optimize your email marketing efforts by validating email addresses in your list.

Free Email Verification Tool
Discover your competitors' traffic volumes with ease. Analyze both organic and paid traffic data for any website through the free organic traffic checker.

Check Any Website's Organic Traffic
Unlock insights into any website's technology stack with our Website Technology Checker Tool! Analyze CMS, web servers, JavaScript libraries, and more with just a click. Ideal for developers, SEO specialists, and curious minds. Try it for free today!

Check Any Website's Technology
Check the Domain Authority of any website for free the based on the quality and quantity of its external backlinks.
Check Domain Authority
Revolutionize your SEO with our AI-Powered Meta Description and Title Generator.
Meta Description Generator
SEOmator GPT
It is a comprehensive GPT that scrapes Google for real-time search volume data, identifies optimal keywords for SEO, analyzes search engine results page rankings, and evaluates on-page SEO metrics.
Experience SEOmator GPT with ChatGPT Plus
URL Redirect Checker Tool
Master the art of detecting 301, 302, and other URL redirects with our Free URL Redirect Checker.
Check Your URL Redirects
Google Cache Date Checker Tool
Check the latest cache dates of your webpages instantly with our Google Cache Date Checker Tool.
Check Your Google Cache Date
Anchor Text Link Extractor Tool
Check the latest cache dates of your webpages instantly with our Google Cache Date Checker Tool.
Anchor Text Checker

Get started to see how your website performs.