Google SERP (Search Engine Results Page) features are the various elements that can appear on a Google search results page, beyond the traditional 10 organic search results. Some of the most common SERP features include:
These are some of the most common SERP features, but Google is constantly updating and testing new features, so this list may not be exhaustive.
There are several conditions that can cause changes in SERP (Search Engine Results Page) results, including:
Google SERP (Search Engine Results Page) refers to the webpage that is displayed by Google in response to a user's search query. It is the page that appears after a user types a query into the Google search bar and hits the enter button. The SERP includes a list of organic search results, as well as various other elements such as paid advertisements, images, videos, and other types of content, depending on the search query. The SERP is the first point of contact between the user and the search engine, and it is designed to provide the most relevant and useful results to the user's query. The ranking of websites in the SERP is determined by Google's complex algorithm, which takes into account hundreds of different ranking factors or signals, including the relevance, authority and trustworthiness of the website.