
Shopify SEO Audit: Complete 2026 Checklist (With Free Tools)
Run a complete Shopify SEO audit for 2026 with this 4-phase checklist covering Core Web Vitals (INP), AI Overviews readiness, structured data, and free audit tools.
The internal link checker can show you how many links of a certain kind one webpage contains with type, anchor text, and follow, nofollow attributes.
There are several ways to check internal links for SEO:
It's important to regularly check your internal links to ensure they are working properly and not broken, as this can affect both the user experience and your search engine rankings.
Internal linking refers to the process of linking to other pages within the same website. Internal linking is important for SEO because it helps search engines understand the structure of a website and how its pages are related to each other. Some best practices for internal linking include:
Note: Always keep in mind that the best practices in SEO are subject to change as search engine algorithms change and improve. To stay up-to-date with the latest information, it's important to regularly check the guidelines and best practices provided by search engines such as Google.
Anchor text is the visible, clickable text in a hyperlink that is used to link to other pages. Descriptive and relevant anchor text is important for SEO because it helps search engines understand the content of the linked page and how it relates to the linking page.
Using descriptive and relevant anchor text can improve the rankings of the linked page. According to a study by Ahrefs, including keywords in the anchor text can increase the rankings of the linked page. For example, if a page about "dog grooming" links to another page about "dog shampoo" using the anchor text "dog shampoo," it helps search engines understand that the linked page is about a specific aspect of dog grooming.
On the other hand, using non-descriptive or irrelevant anchor text can harm the rankings of the linked page. For example, using the anchor text "click here" or "learn more" does not provide any information about the content of the linked page.
In summary, using descriptive and relevant anchor text can improve the visibility of the linked page in search engine results, making it easier for users to find relevant content on your site. Therefore, when creating internal links, it's important to use anchor text that accurately describes the content of the linked page and is relevant to the content on the linking page.
Here are some examples of good and bad anchor text for internal linking:
Good Anchor Text:
Bad Anchor Text:
The good anchor text is descriptive and relevant and gives users and search engines a clear idea of the content that they will find on the linked page. On the other hand, the bad anchor text is not descriptive and irrelevant, it doesn't give any information about the content of the linked page, it's not useful for users or search engines.
It's important to use descriptive and relevant anchor text to help search engines understand the content of the linked page and how it relates to the linking page. This can improve the visibility of the linked page in search engine results and make it easier for users to find relevant content on your site.
In HTML, the rel attribute is used to specify the relationship between the linking page and the linked page. A "follow" link is a link that has no rel attribute or has a rel attribute with the value "follow." These links tell search engines to follow the link and crawl the linked page, allowing the linked page to pass on link equity (also known as "link juice") to the linking page.
A "nofollow" link, on the other hand, has a rel attribute with the value "nofollow." These links tell search engines not to follow the link and not to crawl the linked page, effectively blocking any link equity from passing on to the linking page.
It's important to use a mix of follow and no-follow links for a few reasons:
In summary, using a mix of follow and no-follow links can help ensure that search engines are crawling the most important pages on your website, prevent your website from being penalized for participating in link schemes, prevent passing on link equity to external sites and make it clear to search engines which links are sponsored.
Internal linking is the process of linking one page of a website to another page within the same website. Internal linking is important for SEO because it helps search engines understand the structure and hierarchy of a website, making it easier for them to crawl and index the site. Additionally, internal linking can also help distribute link equity (also known as "link juice") throughout a website, which can improve the visibility of individual pages in search engine results.
Here are some statistics and source links that demonstrate the importance of internal linking for SEO:
Here are some sources for more information about the importance of internal linking for SEO:
In summary, internal linking is important for SEO because it helps search engines understand the structure and hierarchy of a website and it can also help distribute link equity throughout a website, which can improve the visibility of individual pages in search engine results. This can make your website more accessible to users and increase the chances of getting more visitors and potential customers.
The purpose of internal linking is to help search engines understand the structure and hierarchy of a website, making it easier for them to crawl and index the site. Additionally, internal linking can also help distribute link equity throughout a website, which can improve the visibility of individual pages in search engine results.
There's no set rule for how many internal links you should use on a page, but it's generally recommended to use a moderate amount of internal links within your content. A good rule of thumb is to have a mix of internal links that are relevant and useful to your readers and also to use a healthy balance of follow and no-follow links.
Having too many internal links on a page can be detrimental to your SEO because it can dilute the link equity that each link passes on. Additionally, having too many internal links can also make it harder for users to navigate your site and find the content they're looking for.
Using exact match anchor text for internal links can be beneficial for SEO because it allows search engines to understand the context of the linked page. However, it's also important to vary your anchor text and use a mix of exact match, partial match, and brand name anchor text for a more natural link profile.
You can track the effectiveness of your internal linking strategy by using tools like Google Analytics or Ahrefs to monitor your website's traffic and search engine rankings. Additionally, you can also use tools like SEMrush or Ahrefs to monitor the number of internal links pointing to a page and the anchor text used for those links.
Deeper reading from the SEOmator blog on what this tool measures.

Run a complete Shopify SEO audit for 2026 with this 4-phase checklist covering Core Web Vitals (INP), AI Overviews readiness, structured data, and free audit tools.

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