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Who runs SEOmator, and how to check

SEOmator has audited websites since May 2014. Since 2023 it has belonged to Next Marketing Technology Ltd, a London company run by Emre Elbeyoglu, who has spent 16 years growing B2B SaaS products through search.

On the record

Each row links to where you can check it.

Owner
Next Marketing Technology Ltd
Company no.
14384054, England & Wales
Office
Flat 1, 25 Daleham Gardens, London, England, NW3 5BY
Trade mark
SEOmator® UK00004362356
Wikidata
Q141624044
Online since
May 2014
Team
5 people, named below
Free tools
29, no sign-up
Articles
77, each signed by its author
Client story
TechnologyChecker.io, a paying client

Legal, privacy and compliance details are in the Trust Center

Why I'm rebuilding SEOmator

I've worked in B2B SaaS SEO for more than 16 years. Early on, at Flatart, the digital marketing agency I co-founded, I did SEO for one B2B SaaS company after another. Then I built products of my own, with organic search as their main acquisition channel. Together they've earned more than $10M in revenue.

Every time, the revenue came down to a handful of pages doing their job. Yet I keep watching growth teams miss exactly those pages. They pay for an SEO suite, run an audit, and the fixes sit in a backlog. Not because nobody has time, but because nobody on the team knows which fix brings signups.

So SEOmator now runs the playbook I use myself. The agent works through your revenue pages: integrations, alternatives, comparisons, pricing. It drafts each fix the way a SaaS SEO expert would, for Google and for AI search. You approve it, and you publish it.

Emre ElbeyogluFounder & CEO

The story so far, with sources

Every entry links to where it is written down, so you don't have to take our word for it.

  1. Nick Sawinyh starts SEOmator

    He builds it so that teams without an SEO engineer can run a technical SEO audit and understand what it finds.

    Source: Nick Sawinyh's profile

  2. Next Marketing Technology Ltd is incorporated in London

    Emre Elbeyoglu founds the company, and is its director, to build and run marketing software.

    Source: Companies House

  3. Next Marketing Technology acquires SEOmator

    Nick stays on as CEO, and SEOmator joins a small portfolio of marketing software the company runs.

    Source: Next Marketing Technology, our story

  4. Emre Elbeyoglu starts running SEOmator and pivots the product

    He narrows SEOmator to one market, B2B SaaS, and rebuilds the product around the SEO playbook he has used on B2B SaaS products for 16 years.

    Source: Emre Elbeyoglu's profile

  5. Today

    An AI SEO Manager for B2B SaaS growth teams

    It fixes the pages that should bring you signups, the way a SaaS SEO expert would, for Google and AI search. The agent drafts each fix, a person reviews it, and you publish it.

    Source: How it works

5 people, by name

Each name opens a profile with the person's role, background and the articles they have written.

How we work, and who SEOmator is not for

What you can hold us to

  • Signed work. Every article names its author and the date it was last updated.
  • Nothing goes live without you. The agent drafts each fix and a person reviews it. You decide what ships on your site.
  • Dated numbers. A figure on this page carries the date it was checked, or it isn't here.
  • Credit stays put. When someone leaves, the articles they wrote keep their name.

Who SEOmator is not for

  • Local businesses and online stores. Our playbook is built for B2B SaaS. We'd rather say so than sell advice that doesn't fit.
  • Hands-off publishing. If you want an agent to change your live site without review, we're the wrong tool.
  • Guaranteed rankings. Nobody controls Google or AI answers. We show the work and the results, with dates.

The free tools are for everyone, with no sign-up.

Questions about SEOmator

Next Marketing Technology Ltd, a private limited company registered in England & Wales (company number 14384054), has owned and run SEOmator since 2023. Its founder and director is Emre Elbeyoglu.

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