This test is the best way to check if your page uses HTML Compression. The compression function with similar strings that live in the text file and replacing the strings tool will save space in your HTML. This style of compression works better for web usage because HTML and CSS files have a lot of repeated strings normally. For example, white spaces, tags, and style definitions.
See if your page is serving cached pages. The Page Cache Test is a tool for a short-term storage of web documents like HTML pages and images to make less bandwidth usage, server load, and perceived lag. A web cache keeps copies of your documents from passing through it. Consecutive requests may be chosen from the cache if action is suitable.
A Flash Test checks if your page uses Flash. Flash is an out of date older technology that was once used to deliver fat multimedia information. It has developed over time into newer faster technologies and requirements based on HTML5 making it not user-friendly. Flash had proved not to work on mobile devices and also is not search engines friendly.
Be able to test your website using real browsers to know load time speed. Having a fast loading page is critical in all search engines rankings for creating higher traffic, increasing sales and for better conversions.
Minification happens by removing all unnecessary characters from source code without changing the way it functions. Useless characters contain whitespace characters, new line characters, comments. Sometimes blocking delimiters makes it possible to add readability to the code. Removal of characters and compacting files can save heaps of bytes of data and speed up downloading, parsing and execution time.
Your Directory Browsing Test allows you to check if your server can do it. Visitors are not able to browse your directory unless there is an available index.html file. Disabling enables protection of your data from the public and makes it an excellent source of protection.
IP Canonicalization Test is a way for testing if your site has an IP canonicalization problems. It works by making sure search engines do not get mix up what is the right URL to index. Therefore, if an IP address and domain name are displaying the same name but not coming up as the same URL, the test would pick this up for you.
Safe Browsing Test results show if your website listed with malware or phishing activity. If you exposed to either of these, it could pose a serious threat and risk to online users creating an overall lower ranking. The test works by checking in the most relevant online databases.
Sitemap Test uses sitemap files such as sitemap.xml, sitemap.xml.gz or sitemapindex.xml to check a website. It is a way for webmasters to tell search engines about available sites for crawling. A sitemap is an XML file that shows URLs of a site with extra metadata about them.
See if your website's URLs and internal links are SEO friendly. The best way to work with it is to mark clearly the names and make sure there are no spaces, underscores or other unnecessary characters.
Sometimes images cannot be displayed due to the wrong source, slow connections. Thus, the Alt Contribute Test provides further information on what is happening. If you have a real picture that means something, add to it a sane description in the alt that may be read and indexed by Google (in contrast to the images). It is better to use an empty alt or a CSS background image for images with a more decorative role like bullets, round corners and so on.
It is a visual representation of keywords that shows the most frequent words used in the content of your web page. Higher density keywords are displayed in larger fonts and organised in alphabetical order.