However, it's crucial for us SEO specialists, digital marketing agencies, and growth marketers to constantly innovate and look for more efficient tools.
So, let's start this voyage together and explore the best Mangools alternatives the industry has to offer.
What is Mangools?
Mangools is a suite of SEO tools designed to help website owners, marketers, and SEO professionals improve their website's search engine visibility and performance.
It offers a range of easy-to-use tools that focus on key aspects of search engine optimization, such as keyword research, backlink analysis, rank tracking, and site audits.
Mangools’ has a keyword research tool that helps users discover and analyze keywords with metrics like keyword difficulty, search volume, and trends. It focuses on finding long-tail keywords that can bring organic traffic.
It also allows users to analyze search engine result pages (SERPs) for specific keywords to see how competitive they are. It helps in understanding the ranking factors and identifying opportunities.
Mangools also provides in-depth information about backlinks, helping users evaluate the quality of backlinks and identify link-building opportunities.
Moreover, it offers insights into a website’s SEO health. It checks on-page SEO, backlink profile, social media presence, and competitive performance.
With its rank tracking tool, it helps users track their website’s ranking position for targeted keywords over time. It provides reports to track progress and analyze keyword performance in different search engines.
Mangools is known for its intuitive, user-friendly design, making it accessible for beginners and experienced SEO professionals alike.
Lastly, Mangools offers several pricing tiers depending on the features and number of users required. The basic plan is $29.90/month while the premium plan is $44.90/month and the agency plan is $89.90/month.
Overall, Mangools is generally considered a great tool for keyword research and backlink analysis, making it a popular choice for users who want a simple, affordable alternative to the more complex, expensive SEO tools.
Why Would You Need an Alternative for Mangools?
Essentially, Mangools is a popular SEO toolset that offers a range of functionalities like keyword research, SERP analysis, rank tracking, and backlink analysis.
It's a solid tool, indeed, but the world of digital marketing is vast and filled with options that might better suit your unique needs.
If you're starting with the Mangools toolset, you may find it excellent for your immediate needs. However, as you scale up, you might end up needing something more comprehensive and diversified.
Moreover, some Mangools' competitors provide more in-depth analytical data, which can be an invaluable asset in a competitive digital market.
An alternative for Mangools might also come in handy if you find its learning curve a bit steep. Sometimes, switching to a user-friendly alternative can enrich your SEO experience, sparing you the mental load of trying to comprehend complex functionalities.
There's always room for enhancement when it comes to SEO tools! No one tool can meet all SEO needs for every business or individual.
Never get too comfortable with one tool. Always be on the lookout for something that could enhance your SEO game!
👉 Read also: How to Do SEO Yourself: 8 DIY SEO Tips
8 Mangools Alternatives You Should Explore
In the world of SEO, there's never just one solution and today we'll be exploring some leading alternatives to Mangools.
Each of these tools has established a strong foothold and are well-equipped to revamp your SEO game and propel you towards your digital growth goals.
👉 Read also: 9 Best SEO Audit Tools for Agencies
So, let’s get to it. We'll be exploring the top 10 picks for the Mangools alternatives to consider in 2025:
1. SEOmator
SEOmator is an SEO tool designed to help website owners, digital marketers, and SEO professionals improve their website’s search engine performance.
It offers a variety of free tools that allow users to analyze and optimize their websites for search engines like Google, with a focus on SEO audits, on-page SEO analysis, and competitor research.
🔑 Key Features
SEOmator provides detailed SEO audit reports that assess the health of a website by checking for errors and areas of improvement. It analyzes multiple SEO factors, including page speed, mobile-friendliness, metadata, and on-page SEO elements.
The tool generates a comprehensive audit report, highlighting errors, warnings, and suggestions for improvement to enhance the site's SEO performance.
SEOmator also analyzes individual web pages to check if they are optimized for search engines. It looks at factors such as keyword usage, meta tags, headings, content structure, internal linking, and alt attributes for images.
The tool provides suggestions to improve content and metadata, helping users optimize their pages to rank higher in search results.
Moreover, SEOmator offers keyword research capabilities, allowing users to find relevant keywords to target for better SEO performance. It allows users to track their keyword rankings across different search engines over time, helping them measure the effectiveness of their SEO efforts.
SEOmator also allows users to evaluate their backlink profiles and identify potential issues. Backlinks are an important factor in SEO, and SEOmator helps users understand the quality and quantity of backlinks pointing to their website.
Since mobile optimization is a ranking factor for Google, SEOmator tests websites for mobile compatibility. It evaluates how well a website performs on mobile devices and provides suggestions for improving the mobile user experience.
SEOmator’s interface is designed to be simple and intuitive, making it accessible even to beginners who may not have in-depth SEO knowledge.
The platform allows users to generate customizable reports, which are useful for clients or team collaboration.
You can easily sign up to SEOmator's dashboard for free to access more features.
🔎 User Reviews
SEOmator currently has 3.6 out of 5 stars on G2 with 20 reviews. On Capterra, it has 3.4 out of 5 stars with 7 ratings. One recent review on G2 even refers to SEOmator as the “best tool for all marketers”.
💸 Pricing
SEOmator offers different pricing plans, including a free trial, to cater to a range of users from small business owners to larger enterprises. The Lite plan is $49/month, the Standard plan is $99/month and the Advanced plan is $279/month.
2. Semrush
Semrush is a comprehensive platform that serves as a robust alternative for those in need of a richer set of features and greater integration. It might seem a tad complex for beginners, but once mastered it is an unparalleled tool.
Competitive pricing paired with diverse functionalities like keyword research, SERP analysis, rank tracking, site auditing, and much more make Semrush a worthy contender in our list.
🔑 Key Features
A vast keyword research tool featuring millions of keyword ideas, long-tail keywords, and location-based results proving substantial help in making your website SEO-friendly.
The platform offers plentiful keyword data such as volume, keyword difficulty, CPC, and more.
The rank tracking tool enables you to monitor your website's search engine rankings and keep a check on industry competitors, while site audit capabilities for improving your website's health and rectifying any SEO-related issues.
Moreover, the content marketing toolkit offers topic suggestions, SEO content templates, and assesses the SEO potential of your drafts.
One of the shining features of Semrush is its capability to analyze your competitors. This feature truly sets Semrush apart as a data-driven Mangools alternative.
Semrush's extensive and customizable reporting makes this tool a must-have for any SEO professional seeking to understand their site's performance.
Semrush, as a Mangools alternative, is best for SEO professionals desiring a comprehensive tool that doesn’t compromise performance. It's a one-stop-shop for everything SEO.
🔎 User Reviews
Semrush currently has 4.5 out of 5 stars on G2 with 2304 reviews. On Capterra, it has 4.7 out of 5 stars with 2259 ratings. One reviewer on Capterra describes Semrush as the “essential tool for SEO agencies”.
💸 Pricing
Semrush has three different pricing plans to choose from. The Pro plan is $139/month, the Guru plan is $249.95/month and the Business plan is $499.95/month. You can also get a custom plan according to your needs.
You may want to see: Semrush vs Ahrefs: A Detailed Comparison for 2025
3. Ahrefs
A powerhouse when it comes to competitor analysis, Ahrefs also houses one of the most extensive backlink databases in the industry. You'll find its Site Explorer, Keywords Explorer, Content Analysis capabilities, and the Site Audit feature extremely user-friendly.
This SEO tool provides granular insights that enable you to delve deeper into the digital strategies of top-performing competitors.
🔑 Key Features
This exceptional SEO tool is renowned for its backlink analysis feature, but that's not all that it offers.
The site explorer tool presents a complete and detailed overview of a website's backlinks, organic keywords, and ranking profile, while the keyword exploring tool provides an in-depth look at keyword search volume, click data, and search difficulty.
Ahrefs also has extensive content analysis capabilities that can analyze top-ranking pages and offer ideas for new content.
Its rank tracking and site audit features ensure your website is always at its best performance. It's an excellent choice for marketers who want to keep a close eye on their competitors.
Ahrefs’ backlink checker is a very robust and accurate tool in the market. It helped me understand where and how to generate backlinks efficiently.
One feature that you will particularly enjoy is the ability to 'x-ray' your competitors' strategies. It allows you to analyze their top pages, backlinks, and keywords, providing you with actionable insights.
Ahrefs, as a Mangools alternative, is best suited for those with a significant focus on link building and competitor analysis.
But don’t make the mistake of jumping over to Ahrefs without understanding the depth of information it provides. I suggest taking some time to familiarize yourself with the interface for optimal utilization.
🔎 User Reviews
Ahrefs currently has 4.5 out of 5 stars on G2 with 544 reviews. On Capterra, it has 4.7 out of 5 stars with 570 ratings. One user on G2 described Ahrefs as “the lifesaver for the SEO industry”.
💸 Pricing
Ahrefs offers 4 pricing plans for different needs. The Lite plan is $129/month, the Standard plan is $249/month, the Advanced plan is $449/month and the Enterprise plan is $1499/month. You can also extend your subscription with add-ons.
4. Moz Pro
Moz Pro ranks as one of the longstanding SEO tools in the market. Moz Pro has been in the game for a long time, and they surely know how to play it right!
If you're looking for a tool that's comprehensive yet user-friendly, Moz Pro is an excellent addition to your digital toolbox. The ability to gather and compare keyword metrics, extensive site crawl features, and the on-page optimization tips all contribute towards making it a preferred Mangools alternative.
🔑 Key Features
It's an all-in-one suite that offers superior keyword research with the ability to gather and compare keyword metrics, an extensive site crawl feature that identifies and fixes any potential SEO weaknesses and a rank tracker that tracks your site, its performance and sends you regular updates.
Also, Moz provides very insightful data for on-page optimization. It flags critical on-page issues and provides suggestions for fixing them. Don’t underestimate the power of on-page SEO; it is as essential to your SEO strategy as off-page activities.
One of its highlights, the Link Explorer helps SEO newbies and experts alike to understand their link profile and develop successful outreach strategies.
Moz Pro's metrics are straightforward and easy to understand, making it ideal for beginners in SEO.
Make sure to check out Moz's free tools, especially MozBar. It's an incredibly functional SEO data provider, even when you're on the go!
Hence, one can easily deduce that Moz Pro isn’t just an alternative to Mangools; it's a SEO suite that champions in the realm of on-page optimization and easy-to-understand metrics.
🔎 User Reviews
Moz Pro currently has 4.3 out of 5 stars on G2 with 568 reviews. On Capterra, it has 4.5 out of 5 stars with 348 ratings. A user on Capterra refers to Moz Pro as “an SEO tool that is unbeatable”.
💸 Pricing
Moz Pro offers different pricing plans ranging from small businesses to large agencies. The Starter plan is $49/month, the Standard plan is $99/month, the Medium plan is $179/month and the Large plan is $299/month.
5. Ubersuggest
Neil Patel's SEO brainchild, Ubersuggest, brings simplicity and effectiveness to your SEO strategies. It offers an SEO analyzer for site audits, a versatile keyword research tool, and tool that generates content ideas, which all contribute towards making it an amazing tool.
If you are new to the SEO world or working with a limited budget, then Ubersuggest is an excellent Mangools alternative for you to consider.
🔑 Key Features
Ubersuggest originally started as a simple keyword suggestion tool but has evolved into a feature-rich platform offering several tools for your specific needs.
Its SEO Analyzer provides an in-depth site audit, reports on your SEO score, warnings, and recommendations.
The keyword research tool aids you in finding great short and long-tail phrases. It suggests helpful keyword ideas and also offers useful insights about trends, search volume, and competition.
Moreover, the Content Ideas Generator gives content recommendations based on your preferred keywords, helping to guide your content creation process.
The site audit feature is fantastic at identifying technical SEO issues that might be affecting your ranking.
Ubersuggest’s site audit feature is another highlight. It provides a thorough analysis of your website, indicating errors and improvement areas in a concise manner. You can also analyze your competitors’ backlink strategies.
Do not overlook Ubersuggest because of its simplicity. It's a robust SEO toolkit that can provide excellent insight into your website's SEO health. If you appreciate simplicity without compromising performance, Ubersuggest is an ideal Mangools alternative.
🔎 User Reviews
Ubersuggest currently has 4.2 out of 5 stars on G2 with 141 reviews. On Capterra, it has 4.4 out of 5 stars with 90 ratings. One user on G2 claims that “every online business needs to use Ubersuggest".
💸 Pricing
Ubersuggest has three affordable pricing plans. The Individual plan is $12/month, the Business plan is $20/month and the Enterprise plan is $40/month. The platform also offers add-ons and a custom plan.
6. SpyFu
SpyFu is a powerful tool for SEO and PPC competitive analysis. It provides in-depth insights into competitors' search strategies, helping users optimize their own SEO and paid advertising campaigns.
With its user-friendly interface, historical data, and affordable pricing, SpyFu is especially popular among small businesses, digital marketers, and SEO professionals who want to improve their search marketing strategies based on competitor data.
🔑 Key Features
SpyFu allows users to research and track both organic and paid keywords. It shows which keywords competitors are ranking for and which ones they are targeting in their PPC campaigns.
It also generates keyword suggestions based on competitors’ top-performing keywords, which helps users discover new keyword opportunities.
Users can access historical data about keyword rankings, which is valuable for long-term SEO and PPC strategies.
The tool provides a comprehensive overview of a competitor’s domain, including their estimated monthly traffic, and their backlink profile. SpyFu automatically identifies your site’s top competitors based on shared keywords, allowing you to monitor and learn from their strategies.
SpyFu allows users to view the exact ads that competitors are running on Google Ads (AdWords). This feature is useful for understanding competitors’ paid search strategies and creating more effective ad copy for your campaigns.
While SpyFu is primarily focused on keyword and competitor analysis, it also offers some backlink data. You can track backlinks pointing to your competitors' sites and identify link-building opportunities.
Furthermore, SpyFu offers an API that allows users to integrate its data into other tools or platforms. This is useful for more advanced users who want to automate or customize their SEO workflows.
Lastly, it allows you to generate custom reports on various aspects of SEO and PPC, which can be used for client presentations or internal analysis.
🔎 User Reviews
SpyFu currently has 46 out of 5 stars on G2 with 512 reviews. On Capterra, it has 4.5 out of 5 stars with 143 ratings. According to one review on Capterra SpyFu is the “best research tool for PPC out there!”.
💸 Pricing
SpyFu offers 2 pricing plans. The Basic plan is $39/month and the Professional plan is $79/month including unlimited access to all the data.
7. Serpstat
Serpstat is a robust all-in-one SEO platform that covers the essential SEO pillars: keyword research, backlink analysis, and competitor research. It provides a well-rounded suite of SEO tools in one platform that helps improve and maintain your website’s health.
Whether you're focused on organic search, PPC, or content strategy, Serpstat provides the data and insights necessary to optimize your online presence.
🔑 Key Features
Serpstat helps users discover relevant keywords to target for organic search and paid advertising. It provides metrics such as search volume, keyword difficulty, and potential traffic, helping users choose the best keywords for their SEO strategy.
It groups related keywords into clusters, making it easier for users to organize their SEO efforts and create content around topics with high search intent.
Serpstat offers keyword suggestions based on competitors' websites and related searches, allowing you to expand your keyword list and find new opportunities.
Users can track rankings on Google, Yahoo, Bing, and even regional search engines, which is useful for international or local SEO campaigns.
Also, Serpstat’s site audit tool analyzes a website’s on-page SEO elements, including metadata, headings, content structure, and internal linking, to identify areas for improvement.
Furthermore, it checks for technical issues like broken links, page speed problems, and mobile usability, providing actionable recommendations to enhance the site’s performance.
Serpstat allows users to analyze backlinks pointing to their site as well as their competitors’ backlinks. It provides insights into the quality and quantity of backlinks, helping users identify opportunities for link-building.
It also provides tools for researching keywords related to paid advertising campaigns (PPC). You can explore keywords used in Google Ads by competitors, helping you identify cost-effective opportunities for your own campaigns.
Serpstat’s content analysis tool identifies the best-performing content on competitors' websites, giving you inspiration for your own content creation efforts. It highlights topics and keywords that your competitors are covering but you're missing, helping you fill content gaps and target high-value topics.
🔎 User Reviews
Serpstat currently has 4.6 out of 5 stars on G2 with 462 reviews. On Capterra, it has 4.7 out of 5 stars with 169 ratings. One user on G2 considers Serpstat the “best SEO tool for keywords and website analysis”.
💸 Pricing
Serpstat offers four pricing plans. The Individual plan is $50/month, the Team plan is $100/month and the Agency plan is $410/month. It also provides specific services to enterprise customers.
8. SE Ranking
SE Ranking is a versatile and easy-to-use SEO tool that offers everything from keyword research and rank tracking to backlink analysis and competitor insights. Whether you're managing SEO for a single website, an agency, or a large enterprise, SE Ranking provides the necessary tools to help you optimize your SEO efforts effectively.
It provides a range of tools to manage and optimize SEO campaigns, making it popular with both beginners and experienced SEO practitioners.
🔑 Key Features
SE Ranking enables users to track their website’s keyword rankings across multiple search engines and even local search engines. The tool allows users to compare their rankings with those of competitors, helping them understand where they stand in the market.
It provides historical ranking data, showing how rankings have changed over time, which helps track SEO performance and improvements. It also allows users to track rankings by location, which is especially useful for local SEO strategies.
SE Ranking helps users find relevant keywords for their SEO campaigns by providing a list of keyword suggestions based on competitors’ keywords and search volume data.
The tool offers insights into how difficult it is to rank for a particular keyword, helping users prioritize keywords that are easier to rank for and suggests long-tail keywords, which are often more valuable for driving targeted organic traffic.
It also provides an in-depth site audit tool that checks for technical and on-page SEO issues. It analyzes factors like page speed, mobile-friendliness, meta tags, broken links, and content optimization.
Moreover, SE Ranking offers tools to track backlinks, including the ability to analyze the quality and status of backlinks. It also alerts users about lost or new backlinks, and provides a tool for identifying toxic or low-quality backlinks and disavowing them, which is important for maintaining a healthy backlink profile.
SE Ranking includes a feature for creating custom SEO marketing plans. It allows users to create and assign SEO tasks, set deadlines, and track progress. Teams can collaborate on SEO projects and share reports and tasks, making it easier to manage multiple users or clients.
The platform also enables users to generate detailed reports for SEO performance, keyword rankings, audits, and backlink analysis. These reports can be customized with the user’s branding. Agencies can offer clients custom-branded reports, which helps maintain professionalism and brand consistency.
Lastly, SE Ranking provides tools for researching keywords related to PPC campaigns, allowing users to optimize their ad campaigns.
🔎 User Reviews
SE Ranking currently has 4.8 out of 5 stars on G2 with 1348 reviews. On Capterra, it has 4.7 out of 5 stars with 284 ratings. A user on Capterra describes SE Ranking as a “robust SEO platform that continues to rapidly develop roadmap features at a great value for cost”.
💸 Pricing
SE Ranking offers 3 pricing plans. The Essential plan is $52/month, the Pro plan is $95.20 and the Business plan is $207.20/month. You can start a free trial or get a custom plan that suits your needs better.
Wrapping Up
Over the years, I've found that life as an SEO specialist comes down to a simple, brutal fact: we’re only as good as the tools we use. Working without a great tool is like trying to climb Mt. Everest in flip-flops - you won't get very far.
This is why today, I wanted to talk about something dear to me: a dynamic tool I've used in the past called Mangools, and more importantly, why you might need an alternative for it.
Throughout my years working in this space, I've realized that we, as SEO experts, need to always keep our options wide open. Although Mangools is a highly competent tool, looking out for alternatives can lead you to discover new functionalities, strategies, and insights that could prove pivotal for your organization's SEO success.
So, take a closer look at the alternatives I listed for you and don't opt for the flashy tool because everyone else is using it. Analyze your own needs, try out the trials, and see what suits your specific SEO needs the best!
👉 See also:
- Top 10 Majestic SEO Alternatives to Evaluate
