In our guide, we will explore how to find trending keywords to increase website traffic and improve audience engagement.
Why are Trending Keywords Crucial for SEO?
Imagine this, anytime a person spends time on the internet, whether it's for shopping, exploring different topics, or looking for specific services, they use keywords or key phrases for their search. The keywords chosen by these individuals aren't random. They are often influenced by what's trending, current news, or popular culture.
If you were able to predict which keywords will trend and incorporated these into your SEO strategy, your website contents are more likely to rank higher in search engine results pages (SERPs). Therefore, trending keywords can directly impact your search engine rankings, driving your site higher up the SEO ladder.
Take Google as an example, the higher your website ranks on this search engine, the more visibility and clicks your website gets. Incorporating trending keywords early means you get a head start in the SEO race. You acquire a larger share of the click-through rates (CTR), compared to those who only start leveraging the keyword when it becomes common.
Moreover, knowing what's trending and including those trending keywords in your content is about connecting with your audience. By using trending keywords in your content, it shows that you're up-to-date, relevant, and gives readers a reason to engage with your posts.
In summary, trending keywords are a vital asset to SEO. They have a direct impact on search engine rankings, significantly increase website traffic and improve audience engagement.
🔎 You may want to read: How to Search Keywords on a Website
How Can You Find Trending Keywords in 4 Ways?
Discovering trending keywords can be challenging. Keyword trends come and go, search algorithms get updated, and user behavior changes. But with the right methods, finding trending keywords becomes a lot simpler and more exciting.
Let’s take a closer look at some common ways to unravel trending keywords.
1. How to Find Targeting Keywords with Google’s Keyword Planner
🔎You may also want to read: How to Add Keywords to Google My Business
Google's Keyword Planner is a free tool that helps you explore keyword ideas, generate traffic forecasts, and view performance histories for specific keywords.
To discover trending keywords, sign in your Google Ads account and click on Tools on the left sidebar. Then go to the Planning section in the opening window to choose Keyword Planner. Here, you can choose whether to ‘discovering new keywords’ or ‘getting search volume and forecasts.’
In the ‘discover new keywords’ screen, you can browse your product or service category or enter your website URL to get keyword suggestions.
Then you can look at the 'Avg. monthly searches' for each keyword to see how often the keyword has been searched for in the past month. A high search volume generally indicates a trending keyword.
Also, a high ‘competition’ level and ‘top of page bid’ indicates that many advertisers are bidding on this keyword, making it more challenging to rank for in search results.
2 How to Find Targeting Keywords with Google Trends
Google Trends is a brilliant tool to visualize how interest in specific keywords and topics have changed over time across various regions and languages. It gives you a clear view of how keyword popularity has increased (or decreased) over time, which is very beneficial when finding trending SEO keywords.
Simply type your potential keyword into the search bar and hit ‘Enter'. A graph highlighting the 'Interest over time' will be displayed. If there's a rising curve on this graph, it indicates that your keyword is trending.
You can also check out related queries to see the searches that people have performed related to your keyword. It gives you ideas for additional keywords you might not have initially considered.
3. How to Find Targeting Keywords with Google Search Console
Google Search Console is a must-have tool for every website owner. It provides valuable insights into how Google views your website. Most importantly, it lets you know what keywords your site is ranking for.
In the Search Console dashboard, click on 'Performance' to see which search queries lead people to your website. Enable the ‘Queries’ and ‘Impressions’ tabs.
Here you can see which keywords are bringing users to your site. The terms with the biggest increase in impressions could be your trending keywords. To see recent trends, select a tighter date range, like the last seven days.
By monitoring the performance in Google Search Console, you can unearth valuable information about how users find your website, including which keywords they use.
4. How to Find Targeting Keywords with SEOmator
By registering with SEOmator's dashboard, you can find popular keywords and make more informed decisions about which keywords to incorporate into your SEO strategy.
Additionally, you can find lots of keywords suggestions related to the keyword you are searching for including Google Keyword Planner results. Plus, you can get smart insights by using AI SEO assistant within the dashboard.
How Can You Keep an Eye on Trending Keywords on Social Media
With billions of people hooked onto these platforms, social media is a treasure trove of keyword data. This wealth of information has a significant value when it comes to discovering trending keywords.
Unlike many other tools, social media feeds give you real-time data. They are a constant source of what's trending, as trends here emerge as user interactions transpire. Studying the social media trends gives you a clearer understanding of what your audience is interested in, aiding in tailoring your content strategy.
Here are some examples:
5. How to Find Targeting Keywords with X (Formerly Twitter)
In the bustling world of social media, Twitter or X, stands as a blazing beacon of real-time updates and trending topics. The platform is famous for its rapid-fire nature and the ever-changing trending section.
On your X homepage you'll find the ‘Explore’ tab and 'Trends for you'. These are the topics that are currently popular on Twitter based on your location and who you follow.
You can carry out a specific keyword search by incorporating parameters like language, accounts, location, and dates. This advanced search might give you detailed clues about your trending keywords.
Also, you can follow and track conversations surrounding thought-leaders or influencers in your industry to identify commonly used keywords or leverage hashtags (#) to identify trending topics.
6. How to Find Targeting Keywords with Facebook
Facebook leans towards building conversations and communities. Facebook Insights is a useful tool to better understand your audience and identify trending keywords.
With Facebook Page Insights, you can analyze your page's overall performance - including engagement, page views, and reach. This feature helps monitor which posts have received the most interaction and can guide you towards the kind of content that your audience prefers.
You can access data about individual post performance. Identifying keywords from your best-performing posts can guide your future content. You can also unearth demographic data about your followers to have a more in-depth understanding of your audience and tailor your content to their interests.
Furthermore, with the help of Meta Business Suite you can also take a closer look at your current and potential audience.
7. How to Find Targeting Keywords with Reddit
Reddit can be a goldmine of trending topics and keywords, harnessing the power of authentic crowd wisdom. It is essentially a massive collection of forums where users can share news, content, and opinions.
It's organized into 'subreddits,' each dedicated to a specific topic, serving as an excellent source to discover trending keywords in your niche. You can identify the ones that relate to your niche and delve into posts, looking for common themes to find relevant keywords.
For example, if you're in the fitness industry and notice numerous upvotes on posts discussing a new workout trend in the r/fitness subreddit, you have a potential trending keyword or topic right there.
You can also use the search function to see trending keywords.
Tip: Paying Attention to Current Events
Events happening around the globe - be they political developments, a viral YouTube video, a massive event like the Olympics, or an unexpected global pandemic - significantly influence search patterns.
Websites that wisely incorporate keywords related to current events can enjoy a massive spike in traffic.
For example, a surge of interest around the latest iPhone release could make "iPhone release date" a highly trending keyword temporarily. Tapping into such opportunities by producing timely, useful content can give your website a significant SEO boost.
Regularly read news or subscribe to newsletters on multiple platforms - from general news sites to niche blogs and industry-specific forums. Once you identify a trend tied to a current event, you need to act fast. Draft a blog post, make a video, or adapt your product pages, ensuring to incorporate relevant keywords tied to the event.
With your content drafted to the event, make sure it's properly optimized for SEO to reap full benefits. This includes using the trending keywords in your URL, title tags, meta description, header tags, and throughout your content.
After publishing your event-based content, keep a close eye on its performance. Post-event, the rush for search volume recedes. Understand when to pull the plug on an event-based keyword.
Wrapping Up
The words and phrases that users are actively using have a profound impact on the search engine ranking, website traffic, and audience engagement your website experiences. Understanding how to find trending keywords can definitely be a game changer and boost your rankings dramatically.
Circle back to targeting the right audience with the right content at the right time - and trending keywords can help you hit the target dead-center. Of course, finding trending keywords can be like looking for a needle in a digital haystack.
Leveraging Google’s tools, taking a closer look at current events and analyzing social media trends can give you a significant competitive edge for identifying trending topics.
Also, several online tools can point out the keywords, but you need to understand if these keywords truly resonate with your audience.
Study your audience behavior, their language, and match it with the search demand you see!
🔎 You may also want to read:
- Semantic Keywords: What are They & How to Use Them
- AI Lead Generation: Techniques & Tools
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