How to Search Keywords on a Website

How to Search Keywords on a Website
In our evolving digital age, ensuring your website stands out amongst the rest is crucial. One fundamental way to achieve this is to understand how to find keywords on a website.

With the right strategies and tools, you can take your website to the next level of visibility, and it all starts with knowing where to look.

What is a Website Search?

When you perform a search within a website, not surprisingly, you are likely to use keywords. The search tool then combs through a site's content and delivers pages or sections relevant to these keywords. 

This means if the content is well-optimized with the right keywords, the website search becomes more effective and delivers better results for users.

It's safe to say that a website search, often known as an internal search, is a method used to locate particular information or subjects within a website. It is frequently carried out during keyword exploration to uncover the keywords used by your competitors.

Why There is a Need to Search for Specific Keywords on a Website?

search on the laptop

📌 To Meet Search Intent

Understanding and meeting search intent significantly influences your webpage's performance in search engine rankings. Identifying suitable keywords for your site ensures your pages align with what users are looking for.

📌 To Enhance Topical Depth

Google relies on discovering interconnected keywords within your content for context and relevance. Integrating the same organic keywords employed by your competitors in the search engine results pages (SERPs) ensures your blog posts thoroughly cover the subject matter without unnecessary content.

📌 To Cover Keyword Gaps

Locating and inserting keyword phrases or topics missed during SEO keyword research bolsters your content's credibility and relevance.

📌 To Unearth Keyword Suggestions

Exploring websites for keywords unveils fresh keyword ideas that can elevate your content or inspire new web pages.

📌 To Improve Rankings

Ultimately, leveraging keywords for SEO discovered through meticulous research contributes to heightened search engine rankings and increased traffic.

How to Find Keywords on a Website in 4 Ways

Keywords serve as the signposts that guide search engines to a website. They provide important insights into the content of a site, helping search engines understand what a website is about, and deliver it as a result for relevant search queries.

So, are you ready to uncover these keyword gems?

1. How to Search a Keyword on a Website in the HTML Code

The first step to finding keywords in the HTML code is knowing where to look. Here, we'll provide a detailed guide to undertaking this task:

  • Accessing the Page Source: To view the page source, right-click on any part of your webpage and select 'View Page Source' from the context menu. This command will open a new tab displaying the HTML code of your webpage.
clicking the view page source option on a web page
  • Understanding the Structure: A web page HTML code might look intimidating, but once you understand its structure, it starts to make sense. HTML uses tags to denote different parts of a webpage. To identify keywords, look at the <title>, <h1>, <h2>, and <meta> tags, as they often contain the main keywords.
  • Using 'Find' Function: A quick way to find keywords in the HTML code is using the 'Find' function (CTRL + F on Windows, Command + F on Mac). Type in the keyword you're researching to see how many times and where it appears on your webpage.
search a keyword in HTML source

Remember that keywords can be found both in the visible content of your page and within the HTML code. Thus, by perusing the page source, you can gain a holistic view of your keyword placement and density.

2. How to Search a Keyword on a Website with Google Search Operators 

Google search operators are certain symbols and commands that expedite specific search results. They can come in handy to streamline the process of finding keywords on a specific webpage.

For instance, using " keyword" as a Google search operator will reveal all pages on '' where 'keyword' appears. This can shine a light on how frequently and in what context a specific keyword is used across your site.

search a keyword with google operators

3. How to Search a Keyword on a Website with Website’s Search Function

Did you know your website's own search function is a treasure trove for keyword discovery? When visitors make a search on your site, they are essentially telling you what they are looking for using their own words; these words can serve as fantastic keyword ideas.

Analyzing these search queries can offer a more in-depth understanding of user intent and the language your audience uses, providing a valuable resource for content creation and keyword optimization.

website search function

4. How to Search a Keyword on a Website via Keyword Research Tools

In addition to the methods mentioned above, there are also numerous keyword tools available that can drastically simplify the process of keyword discovery. Free tools like Google Keyword Planner or SEOmator’s Free Keyword Research Tool can be instrumental.

These tools provide detailed insights about organic keyword usage, such as search volumes, competition, and difficulty levels. Not only that, but they can also give you keyword variation ideas, content ideas, and even provide an understanding of keyword trends. 

This wealth of information can be invaluable for refining your keyword strategy and spotting opportunities for optimization.

searching for a keyword on a website with seomator's keyword research tool


Keywords are not just tokens to be scattered across your webpage indiscriminately. They have a purpose - they serve to enhance your SEO efforts, improve your website’s visibility, and most importantly, resonate with your audience's search intent. 

Much like how keywords help search engines crawl your site, they also significantly impact the efficiency of your website search. They are the “bread and butter” of your search function that helps in delivering the most accurate results.

It’s worth noting that SEO is not a one-size-fits-all approach. What works for your competition might not work entirely for you. And that’s okay – it’s all about finding what strategies and tools best align with your unique business goals and target audience.

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