Former Team Member
Founder & CEO (2014–2026)
Nick Sawinyh founded SEOmator in 2014 and led it as CEO until September 2026. He built it to make technical SEO auditing accessible to teams without a dedicated SEO engineer, and the articles below are the ones he wrote here about search strategy, algorithm shifts, and what actually moves rankings — usually with the audit data to back it up.
Articles by Nick Sawinyh
· 20 min read
Perplexity now crawls 2,373 pages for every referral it sends back, up from 112 in January. Anthropic fell from 47,779:1 to 549:1, and Mistral sent no measurable referrals at all. Cloudflare Radar's crawl-to-refer ratios, month by month to September 2026.
· 17 min read
Only 46% of AI-crawler requests now get a 200 OK, more than a quarter are blocked or throttled, and which bot dominates flips completely by country.
· 22 min read
Mobile LCP fails on 58.4% of the 100,000+ sites we audited in H1 2026. Here are the ten most-failed technical SEO issues, ranked, with a fix for each.
I've seen websites cut server response times by 40% and improve crawl efficiency dramatically—all by implementing two simple HTTP headers correctly. Here's exactly how If-Modified-Since and Last-Modified work, and why they matter more than ever for SEO.
· 11 min read
Learn 9 proven methods to detect what CMS any website uses in 2026. Compare top tools like SEOmator, TechnologyChecker.io, Wappalyzer & BuiltWith with accuracy data and sales intelligence features.
· 21 min read
We scraped the live top 10 for "semrush vs ahrefs": 3 of 9 pages earn a commission on the tool they crown. Here's the comparison, with every bias named.
· 11 min read
Wappalyzer went closed-source in 2023. Here are the free, open-source and paid alternatives, compared on detection method, verified pricing and API access — plus how to benchmark accuracy yourself.
· 25 min read
Branded prompts are already 92-97% solved on every AI engine. Discovery prompts collapse to 11-18%. Here's how to close the gap that decides who AI names.
· 10 min read
The median site we audit scores 71/100 — a C+. See what 100,000+ SEO audits reveal about the issues failing most sites, plus how often to audit in 2026.
· 13 min read
Largest Contentful Paint (LCP), explained with fresh data: of 115 Google page-1 results we tested in October 2026, only 8.7% hit 2.5 s. Here's what to fix.
· 10 min read
Run a complete Shopify SEO audit for 2026 with this 4-phase checklist covering Core Web Vitals (INP), AI Overviews readiness, structured data, and free audit tools.
· 16 min read
Only 12.4% of AI crawling across the sites we track answers live questions. Here's what answer engine optimization requires in 2026, and how to measure it.
· 8 min read
The surge in popularity of ChatGPT can be credited to its astonishingly accurate and creative text generation. However, it’s not just the ability to generate text that makes ChatGPT popular. It’s the breadth of applications across various industries, ranging from customer service, content marketing, virtual assistants, and of course, our area of focus- SEO.
· 7 min read
In the vast digital world, keeping up with trends can be a challenging task, especially when it's about SEO. Among the many tactics one can implement to boost their SEO, there's one crucial element that can be a game changer - trending keywords.
· 11 min read
Metadata is the driving force behind your online visibility. Understanding the components of metadata can help you craft an effective SEO strategy.
· 16 min read
Bing crawls roughly 36 pages for every visitor it sends back; Google needs about five. We compared both engines on market share, AI search, ad costs, and our own crawler data.
· 8 min read
Search Console and a live rank check rarely agree: on our own site they were 4.9 positions apart. 5 ways to monitor organic rank, and which number to trust.
· 9 min read
The digital world is continuously evolving and changing as we march ahead in this technology-driven era, and Single Page Applications (SPA) are leading the way in shaping the modern-day web development.
