Team Member
Co-founder & CTO
Charles Duncan is co-founder and CTO of SEOmator, where he leads the engineering behind the platform's site crawler, audit engine, and rank-tracking infrastructure. He writes about the technical foundations of SEO — how search engines and AI answer engines crawl, render, and index the modern web — and what that means for the people building sites on it.
Articles by Charles Duncan
50+ ChatGPT prompts for keyword research, content optimization and competitor analysis — grouped by the job each one actually does well, with the outputs you need to verify before acting on them.
As the digital landscape evolves, the tactics and strategies used in SEO are continually adapting to keep pace. Among these, link building remains a central pillar.
The best Ranktracker alternatives for 2026 are SEOmator ($49/mo), Keyword.com ($46/mo), AccuRanker ($116/mo), SEO PowerSuite ($29/mo), and SE Ranking ($52/mo). Each offers unique strengths in accuracy, pricing, and features.
SEO for pest control companies focuses on local search optimization: claim Google Business Profile, target "near me" keywords, optimize title tags, build local backlinks, research pest-specific keywords, publish quality content, and implement internal linking. These 7 steps can increase organic traffic by 280%.
Surfer SEO is great for content optimization but lacks audits, backlinks, and keyword depth. Here are 9 tested alternatives from $12/month to full SEO suites.
Organic search drives 53% of SaaS traffic at a 702% ROI. This 8-step technical SEO audit fixes crawlability, Core Web Vitals, canonicals, and AI-search visibility.
An SEO audit for charities covers 16 areas from site indexing to local SEO. With organic search driving 44% of nonprofit website traffic and only 0.16% of visitors donating, a thorough audit helps maximize every visitor's potential to support your cause.
An SEO audit for law firms covers keyword research, on-page optimization, technical health, local SEO, backlinks, and competitor analysis. With 87% of clients using Google to find lawyers, regular audits are essential for maintaining visibility and generating qualified leads.
Lost SEO rankings or traffic? Diagnose the drop in Search Console, rule out core updates and AI Overviews, then work through these 9 recovery steps.
Getting Wikipedia backlinks means earning external citations from Wikipedia articles that point to your website, boosting credibility and indirect SEO value. Wikipedia's English edition contains over 7.1 million articles and received 130 billion pageviews in 2024. According to a survey of 755 link builders, 89% of SEO professionals believe nofollow links impact search rankings.
You’re probably using backlinks to boost your website's SEO and create brand credibility. But have you heard about unlinked mentions?
In the virtual universe of Google, every URL carries a significant value. Whether it is a page that reflects the features of your product or a blog post narrating your thoughts, each URL is a gateway for the outside world, including customers, peers, or potential collaborators, to know about you, your business, or your ideas.
YouTube holds a colossal potential for driving traffic and improving the visibility of your website. Every minute, people around the globe upload hundreds of hours of video content to the platform, making it the second most visited site worldwide.
You've done everything right: designed a clean, user-friendly site, invested hours into keyword research and crafted some high-quality content, but still, you see no headway in Google's rankings. It's like your site is stuck in a box, unable to break free.
We frequently deal with various types of web content. Haven't we all wondered about the process that goes behind ensuring this content is properly and correctly displayed in web browsers?
Let's face it; the competition in the digital marketing realm, particularly SEO, is tough. Pages are jostling for the high-ranking placements. Words like 'optimization', 'keywords', and 'SERPs' likely echo through your sleep.
Recognizing canonical issues is your first step towards resolving them efficiently. As with any other SEO strategy, you must equip yourself with the right knowledge, take proactive steps to avoid common pitfalls, and keep a close eye on your implementation.
Your website, be it subdomain or subfolder, is your own realm. So, whether to opt for subdomains or subdirectories must be a decision stemming from your understanding, the character of your content, and your overarching business objectives.
Understanding and analysing content isn't a novelty - it's been done for decades. But things took a dramatic turn with the introduction of artificial intelligence (AI).
A topical map is essentially your website's game plan. So, its importance in shaping your website's content strategy and SEO effectiveness can't be overstated.
Learning from your competitors can provide a roadmap to improving your own SEO strategies. It's essential to strike a balance between studying your rivals and focusing on your audience.
SEO intelligence is an invaluable asset for businesses. It makes your SEO strategy smarter, helping you to remain competitive in the ever-dynamic digital marketing landscape.
A well-audited website is a healthy e-commerce platform that guarantees improved performance and a robust bottom line.
Websites with a high number of quality backlinks are seen as relevant within their specific market field, prompting search engines to boost their visibility.
Entangled in the digital web, sometimes we encounter harmful traps that could affect our SEO progress. Just like the spider, we wish to keep our web clean.
Have you ever come across the pesky ‘Crawled-Currently Not Indexed’ error in your Google Search Console?
Website migration is a process that involves significant changes to your website's setup, appearance, or functionality that could affect its visibility in search engines.
Keywords form the backbone of any strong SEO strategy — they're the bread and butter of search engine ranking. But single, broad, high-volume keywords aren't always the answer; there's another player in the game that often goes unnoticed by marketers - Niche Keywords.
Tools reviewed by Charles Duncan
