Find competitor keywords by entering a rival's domain: the tool returns up to 50 keywords that domain already ranks for, each with its Google position, monthly search volume and the exact page that ranks, across 213 countries and 129 languages. It also reports how many keywords the domain ranks for in total. Free, no signup.
Reviewed by Isabella Edwards, Technical SEO Content ManagerThe tool looks your competitor's domain up in SEOmator's own SERP data network — an aggregated index of keywords and the pages ranking for them in each market — and returns the keywords it is currently recorded as ranking for. Two things follow from that. Positions come from a recent index snapshot rather than a live search, so a ranking that moved this morning may not have landed yet. And the table shows 50 rows while the summary line above it reports the true total, which for an established competitor is usually in the thousands.
Paste the root domain of a rival you actually compete with in search — not their brand name, and not a single page URL. Your own domain works too, and running it first is the fastest way to calibrate what the numbers look like for a site you already know.
Rankings are per-market, so a domain can own a term in the US and be absent from it in Germany. Choose from 213 countries and 129 languages, and check the market you sell in rather than the one your competitor is headquartered in.
Each row gives the keyword, the position the domain holds for it, its monthly search volume and the exact URL that ranks. That last column is the useful one: it tells you which page earns the term, so you know what you would have to beat.
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One domain returns up to 50 keywords it currently ranks for in your chosen market. No credit system and no cap on how many domains you check.
Every row carries the domain's absolute Google position for that term, so you can tell a defended number three from a forgotten page four.
The average monthly searches for that term in the market you picked, so a competitor's ranking can be sized rather than just noted.
Each keyword links to the specific competitor page earning it. This is what turns a keyword list into a page you can study and outrank.
The summary line reports how many keywords the domain ranks for in total — the fastest read on whether a rival is a real search competitor or just loud elsewhere.
Check a competitor in each market you sell in. The same domain can dominate one country and be invisible in the next.
Move a shortlist into rank tracking and watch your positions against theirs over time instead of re-running this by hand.
Get told when you gain or lose ground on a keyword you took from a competitor, rather than remembering to look.
251 technical checks on the pages you intend to compete with, ordered by impact.
Create a free SEOmator account to track the keywords you take from a competitor, get alerts when positions move, and audit the pages you're pointing at them.
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Reviewed byIsabella Edwards · Technical SEO Content ManagerThe column I actually use is the last one. A keyword list tells you what a competitor ranks for; the ranking URL tells you what you would have to beat, and those are very different pieces of information. Run a rival and you will usually find their traffic concentrated in a handful of pages doing far more work than the rest of the site — that concentration is the finding, not the keyword list. Three limits I want stated plainly. The tool returns 50 rows against a total that is often several thousand, and it does not let you sort or filter before it picks them, so treat what comes back as a sample of the domain's footprint rather than its top keywords. It analyses one domain per run and computes no difference between two, so it is not a keyword-gap tool — if you want the gap you run your competitor, run yourself, and compare the two lists by hand. And the positions come from an aggregated index rather than a live search, which is close enough for deciding what to work on and not close enough for reporting: verify anything you are about to act on with a live rank check.
Isabella Edwards · Technical SEO Content ManagerScan the position column before the volume column. Across the answers we tracked in the first half of 2026, 91.3% of the URLs cited in Google AI Overviews were already ranking in the organic top 20 — so a competitor's top-20 terms are the ones earning them visibility in both places at once. A rival sitting at position 4 on a 500-search keyword is beating you somewhere that counts twice; one at position 62 on a 40,000-search keyword is not beating you at all.
The keyword is the demand signal; the page is the brief. Click through to the URL in each row and you learn what format Google is rewarding for that term, how deep the competitor went, and whether the page is a real answer or a thin category listing you can beat in an afternoon. Skipping this step is how teams commission content against a keyword and lose to a page they never read.
The tool has no gap feature, but you can build the gap in five minutes: run the competitor, run your own domain in the same market, and look for keywords on their list that are missing from yours. Do it with two or three rivals and the terms that show up on every list but yours are the ones worth a plan.
The summary line above the table reports the domain's full keyword count. Before you spend an hour on a competitor, check whether that number is in the hundreds or the tens of thousands. A brand that dominates your industry conversation but ranks for four hundred keywords is not your search competitor, whatever the sales team says.
Rankings do not travel. A competitor who owns your category in the US can be entirely absent from the same terms in Germany or Spain, and that absence is the clearest expansion signal you will get for free. Run the domain once per market before deciding where to compete.
Index snapshots are fine for choosing what to work on and wrong for telling a client where they stand. When a number is going in a deck, take the shortlist to a live check first — positions from an index and positions from a live search will not always agree, and the one you can defend is the live one.
One domain in, up to 50 rows out. Each row is a query that domain currently ranks for in the country and language you chose, and each carries three things: the position they hold, the keyword's average monthly search volume, and the exact URL earning it. Above the table, a single line reports how many keywords the domain ranks for in total.
The gap between those two numbers is the first thing to internalise. Fifty is what you see; the total is what exists. For an established competitor the total is routinely in the thousands, occasionally the hundreds of thousands. So what you are holding is a sample of a domain's search footprint, not a ranked list of its best keywords — the tool does not let you sort or filter before it selects the rows, and pretending otherwise is how people draw confident conclusions from an arbitrary slice.
Used correctly, that sample answers a narrow question very well: what kind of queries does this domain win, and with what kind of pages? Patterns survive sampling. Rankings clustered on comparison pages, or on a single blog subfolder, or on one product category, will show up in fifty rows just as clearly as in five thousand. Precise claims — "their top keyword is X" — will not, and should not be made from this table.
Most people read a competitor list volume-first, largest number down. That instinct is backwards, because volume tells you how big a keyword is and position tells you whether the competitor is actually winning it.
A rival sitting at position 4 on a 500-search term is taking traffic from you every week. A rival at position 62 on a 40,000-search term is taking nothing from anyone — page six does not exist as far as users are concerned. Sort your attention by position first, then look at volume among the terms where they genuinely rank.
There is a second reason the top of the position column is where the value sits. Across the AI answers we tracked in the first half of 2026, 91.3% of the URLs cited in Google AI Overviews were already ranking in the organic top 20. A competitor's top-20 keywords are therefore the terms earning them visibility twice over — once in the classic results and once in the answer above them. This is also why the same period's other number matters: across the keywords we track, an AI Overview appeared on 27.4% of them in July 2026, up from 18.9% in January. The share of queries where a top-20 ranking buys you two placements instead of one is still rising.
The practical filter: scan for rows where the competitor sits between 1 and 20, and treat everything below 30 as noise unless you have a specific reason to care.
It answers a question most competitor analysis never asks: is this domain actually my competitor in search?
Your business competitors and your search competitors overlap far less than anyone expects. The brand your sales team loses deals to may rank for four hundred keywords and get its demand from paid social, partnerships or a mailing list. The site quietly eating your organic traffic may be a publication nobody in your company has heard of. The total count separates the two in about five seconds, before you have read a single row.
A rough reading, for a normal B2B or e-commerce domain in a single market:
Run three or four candidate domains, compare the totals, and analyse the two that are genuinely in your league. There's a fuller method for picking that shortlist in our guide to finding your SERP competitors.
This tool reads one domain per run and computes no difference between two. That is a real limitation and worth stating plainly rather than letting the phrase "competitor keywords" imply a diff that isn't there.
The manual version takes about five minutes and, for a shortlist-sized decision, gets you to the same place:
Two cautions. Because each run is a 50-row sample, a keyword missing from your list is weak evidence that you don't rank for it — verify anything important with a live rank check before you conclude you're absent. And a gap is not automatically an opportunity: a term three competitors rank for and you don't may be one you deliberately chose not to serve.
The keyword is the demand signal. The page is the brief. Skipping from one to the other without looking is the most expensive habit in competitor research, because it produces content commissioned against a number and beaten by a page nobody on the team read.
Open the URL in each row that interests you and you learn four things a keyword list cannot tell you:
This is where the openings usually hide: keywords where a competitor holds somewhere between 5 and 20 with a page that doesn't deserve it. Volume-first analysis walks straight past them, which is exactly why they're still available — the same logic behind hunting low-hanging fruit keywords.
Every ranked-keyword dataset, at every price, carries the same four caveats. Knowing them is the difference between using this data well and being misled by it.
The positions are an index snapshot, not a live search. The tool looks the domain up in an aggregated index of keywords and the pages ranking for them, rather than running a search at the moment you press the button. A ranking that moved this morning may not have landed yet. That is close enough to decide what to work on and not close enough to report — anything going in front of a client should be confirmed with a live rank check first.
Search volumes are annual averages. The figure beside each keyword covers the previous twelve months, so a term that tripled and a term that halved can report the same number. Volume tells you size, never direction.
Personalisation and location mean there is no single ranking. The position shown is a depersonalised result for the country and language you selected. Two real users in different cities, signed in with different histories, may both see something else. Check the markets you sell in — all 213 of them are available — rather than assuming a US snapshot describes the world.
Rankings are not traffic. A domain with more keywords is not automatically a domain with more visitors; distribution matters more than count, and a single page holding position 1 on a high-volume term can outperform a thousand page-three rankings. If traffic is the question you're actually asking, estimate a domain's organic traffic rather than inferring it from list length.
One last point, and it's the one that has changed most recently. Competitor visibility is no longer only a question of who ranks. Across the category prompt sets we track, the top three brands captured 57.6% of all AI mentions in July 2026 — being fourth in a category is much closer to invisible than to the podium. Ranked keywords remain the entry ticket to that surface, per the 91.3% figure above, but the surface itself concentrates far harder than a results page does. When you study a competitor's keywords now, you are studying the input to both.
You have a prospect meeting and no logins for their account. Run the prospect and two of their rivals, and you walk in with a list of terms the competition owns and they don't — a defensible opening argument built in ten minutes and no budget.
Your roadmap has ten candidate topics and no tiebreaker. Run the two competitors who keep beating you, take the keywords where they rank top 20 and you rank nowhere, and check what those pages look like before committing a writer.
Before building a content plan for a category you're new to, find out who actually earns search traffic in it. Compare each rival's total keyword count, then look at where the terms concentrate.
Every row carries the exact URL earning the term. Most free competitor tools stop at the keyword, which leaves you with a list and no idea what you're up against.
All 50 rows render on the page. No credit card, no email gate, no trial that stops you after three domains.
213 countries and 129 languages, so you can check a competitor where you actually compete instead of taking a US snapshot as the whole picture.
The summary reports how many keywords the domain ranks for altogether, which answers the "is this a real search competitor?" question before you read a single row.
It reads one domain per run and computes no gap, and its positions come from an index rather than a live search. We say so on the page instead of letting the category name imply a diff we haven't built.
One of SEOmator's free SEO tools, alongside the keyword research tool, the live Google rank checker and a complete site audit.
Competitor keywords are the search terms a rival site already ranks for in Google. They matter because they are demand somebody has already proven: a competitor holding position 5 for a term is evidence that the term brings traffic in your market, and that a page like theirs is what Google currently rewards for it. The useful version of that list always includes three things — the keyword, the position they hold, and the page that holds it.
Yes. Enter a competitor's domain in the tool above and you get up to 50 keywords they rank for, with position, monthly search volume and the ranking URL, in any of 213 countries. There's no signup and no cap on how many domains you check. What free tools generally don't give you is the whole footprint — you see a sample of their keywords rather than an exportable list of all several thousand.
No, and it's worth being clear about it. The tool reads one domain per run and computes no difference between two, so it is not a keyword-gap tool. You can build the comparison yourself in a few minutes: run the competitor, run your own domain in the same country and language, then look for keywords on their list that are absent from yours. Doing that against two or three rivals is usually enough to see the pattern.
Partly. Google Search Console shows the queries your own site earns impressions for, which is the most accurate keyword data you will ever have — but only about your site, never a competitor's. Google's Keyword Planner gives volume and ad competition for terms you supply, not the list of terms a rival ranks for. To go from a domain to its keywords you need a tool with an index of rankings behind it, which is what the tool above uses.
Read the position column against the volume column. The openings are usually the rows where a competitor ranks somewhere between 5 and 20 on a term with modest volume — a page that is ranking without being dominant, on a keyword nobody has fought over. Then open the ranking URL. If the page earning position 6 is a thin category listing or a three-year-old post, the term is more reachable than its volume suggests.
Your search competitors are often not your business competitors. Run each candidate domain and look at the total keyword count in the summary line before reading anything else: a brand that dominates your industry's conversation but ranks for a few hundred keywords is not competing with you in search. Pick the two or three domains that keep appearing above you for terms you care about, and ignore the rest.
Quarterly is enough for most teams, with a check whenever a competitor visibly changes strategy — a site redesign, a new content hub, a funding round that hires a content team. Checking monthly tends to produce noise rather than signal, because rankings move constantly and index snapshots lag. What is worth watching continuously is a shortlist you have decided to compete on, which is what rank tracking is for.
Treat it as directionally right and precisely wrong. Ranked-keyword data comes from an aggregated index of search results rather than a live search, so positions are a recent snapshot and a ranking that moved today may not be reflected yet. Search volumes are annual averages that get restated. That's accurate enough to decide what to work on, and not accurate enough to report — verify anything going in front of a client with a [live rank check](/google-serp-rank-checker).
No. This tool reports organic rankings only — the keywords a domain earns in unpaid search results. Paid keywords are a separate dataset with separate economics: a competitor bidding on a term tells you it converts, while a competitor ranking for it tells you they have earned authority on it. If you want the commercial signal on an organic keyword, the [keyword research tool](/free-keyword-research-tool) reports cost per click and ad competition for terms you supply.
Deeper reading from the SEOmator blog on what this tool measures.
In the vast digital world, keeping up with trends can be a challenging task, especially when it's about SEO. Among the many tactics one can implement to boost their SEO, there's one crucial element that can be a game changer - trending keywords.
Learning from your competitors can provide a roadmap to improving your own SEO strategies. It's essential to strike a balance between studying your rivals and focusing on your audience.
Let's face it; the competition in the digital marketing realm, particularly SEO, is tough. Pages are jostling for the high-ranking placements. Words like 'optimization', 'keywords', and 'SERPs' likely echo through your sleep.
Track the keywords you took from their list, and audit the pages you point at them.
