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B2B SaaS SEO: I created a 9-step playbook that ranks SaaS sites.

Type your SaaS domain. We ask ChatGPT and Gemini the question your buyers ask, read your traffic and link history, and show you where you stand. Then decide whether to talk to us.

No account. Usually about 45 seconds.Or book 30 minutes with Emre →

SEOmator agent

Sample run · real data

technologychecker.io · Website technology lookup

26 weeksDiagnosed

Clicks from Google · Per week, Search Console

Apr 2026Oct 2026
  • Google's May and September updatesGoogle · clicks moved under 7% across eachNot the cause
  • /blog/builtwith-alternativesOutside Google's top 20 for “builtwith alternatives”Fix first

  1. Clicks more than tripled by July, then went flat. Google's updates didn't do it. Your BuiltWith page misses Google's top 20.

  2. Technical first, then the content of every page, for Google and AI answers. Ranked by what each issue costs you.

  3. Four plays: verdict-first comparisons, the BuiltWith page, the roundups AI cites and sitemap dates. Nothing ships until you approve it.

  4. AI answers name you 12% of the time, BuiltWith 98%. You're #2 on Google for “best website technology checker”, yet in no AI answer.

What our B2B SaaS SEO services include.

Six kinds of work, run from one plan. The agent drafts, our team reviews, and nothing goes live on your site until you approve it.

  • 1

    Strategy and keyword research

    A keyword map built from your sales calls, your rivals' pages and the questions buyers ask AI assistants. Comparison, migration, integration and problem terms come first.

    You approve itKeyword research
  • 2

    Pages that sell

    Comparison, alternatives, integration and pricing pages for the buyer who is about to choose, then the articles that send readers to them.

    You approve it
  • 3

    Earned links and digital PR

    Links from data people want to quote and from editors who cover your category. We never buy links.

    You approve itBacklink software
  • 4

    Technical SEO

    Crawling, rendering, indexing, internal links and speed, fixed in the order that costs you the most.

    You approve itFree SEO audit
  • 5

    AI search

    Getting named and cited by ChatGPT, Gemini, Perplexity and Google's AI Overviews, tracked prompt by prompt.

    You approve itAI visibility tracker
  • 6

    Reporting you can check

    Rankings, AI mentions and sign-ups from search, every week, with the source and date of every number.

    You approve itRank tracker

What B2B SaaS SEO results look like, with dates.

Two sites, every number with its tool and the day it was measured, losses included: a paying client on a one-year-old domain, and our own site after a Google core update.

TechnologyChecker.ioPaying client

B2B SaaS · Technology Intelligence

A technology-lookup SaaS for sales teams. Its domain was registered in August 2025; our team set the strategy and the agent ran it.

Read the case study
+1,394
referring domains gained: 65 on 1 March 2026, 1,459 on 1 November (Ahrefs)
10×
Google clicks: 980 in 1–28 March 2026, 9,825 in the 28 days to 20 October (Search Console)
#1–2
for six of its own category terms in Google US (Ahrefs, 10 Oct 2026)
Referring domains, month by month1 → 1,459 referring domains

On the 1st of each month, Ahrefs, read 9 Nov 2026. Domain registered August 2025.

Category terms on GoogleAhrefs · US · 10 Oct 2026
KeywordPositionSearches/mo
website technology checker#2800
companies that use salesforce#1350
workday customers#1300
technology lookup#2200
tech stack lookup#2200
website technology lookup#280

Not every number went up: between the September and October checks its top-3 keywords fell from 258 to 240, and “chargebee alternatives” slipped from #1 to #26.

SEOmatorOur own site

B2B SaaS · Our own site

Google's March 2026 core update cut our clicks. We removed the off-topic tools and posts, rebuilt the pages the site exists for, and won the clicks back.

Read the case study
−69%
Google clicks at the low, 20 Jul – 16 Aug, against 1–28 Mar 2026 (Search Console)
93%
of March's Google clicks back in the 28 days to 18 Oct 2026: 32,449 (Search Console)
#6
US Google position for “seo audit”, searched 15,000 times a month, difficulty 79 of 100 (Ahrefs, 20 Oct 2026)
Google clicks per day, monthly average388 (Jul) → 1,170 (Oct) clicks a day

Search Console · 2026 · October = 1–18 Oct

Audit terms on GoogleAhrefs · US · 20 Oct 2026
KeywordPositionSearches/mo
seo audit#615,000
website audit#78,500
free seo audit#54,400
seo audit tool#73,700

What happened when

  1. March 2026 core updatefrom 27 Mar−49% by Apr
  2. May 2026 core updatefrom 21 May−24% by Jun
  3. 90+ off-topic blog posts removed14–20 Jul+8% by Aug
  4. Audit page rebuilt, off-topic tools removed3–29 Aug+180% by Oct

What is B2B SaaS SEO?

The orange SEOmator agent beams a stippled scan up onto a search results card; dotted lines run down to an AI answer card and into a funnel labelled pipeline.

B2B SaaS SEO is the work of getting a software company found by its buying committee in Google and in AI answers, and of measuring that work in pipeline rather than traffic.

In November 2026 Google answers the search “b2b saas seo” with an AI Overview above every organic link, and US searches for the phrase fell 76% in a year. The buyers didn't stop researching. They moved to answers that never send a click.

What the work covers

  • Getting the right pages crawled and indexed.
  • Ranking the pages a buyer reads close to a decision.
  • Earning mentions on the sites Google and AI assistants trust.
  • Tying every organic visit back to revenue in the CRM.

Two things make it its own discipline. The buyer is a committee, not a person. And the searches that matter are small: “b2b saas seo” averages 140 US searches a month, yet advertisers pay about $66 a click for it. The value sits in who searches, not how many.

Search data: DataForSEO, United States, monthly figures to September 2026; Google's results read on 9 Nov 2026

How is B2B SaaS SEO different from B2C SEO?

B2B SaaS SEO differs from B2C SEO in who searches, how many search and how long they take to buy. A consumer compares running shoes and buys alone in an afternoon. A software purchase passes through several people over weeks or months, and each of them searches for something different.

B2C SEOB2B SaaS SEO
Who searchesOne personA buying committee: the user, their manager, IT and security, finance, an executive
Search volumeOften thousands a month or moreTens to hundreds a month for the terms that sell
Value per visitLower; volume carries the modelHigh: one closed deal can be worth a year of content
Sales cycleMinutes to daysWeeks to months, with sales calls in the middle
Pages that convertProduct and category pagesPricing, comparison, alternatives, integration and use-case pages
ConversionA purchaseA demo, a free trial, a sales-qualified lead
What you reportRevenue from the storePipeline and revenue from the CRM

So keyword volume is a poor filter. A term with 30 searches a month that only a buyer would type, like “[your category] for HIPAA teams”, is worth more than a 5,000-search definition.

Finding zero-volume keywords

The B2B SaaS SEO playbook we run, in nine steps.

The playbook is Emre's, written from more than sixteen years of B2B SaaS SEO. The agent runs it on our own site and for clients, in this order, and the order matters more than any single step.

The SEOmator agent holds an open blueprint at the foot of a staircase in three flights, plan, build and grow, its scan reaching the flag at the top.

The program, step by step

Plan1–3

Start from a number in your CRM, like demos from non-branded search, and research keywords backwards from it: “[rival] alternative”, “[category] pricing”, “[tool] integration with Salesforce”. Intent beats volume.

Your rivals' keywords

Build4–6

Grow7–9

OpenAI: crawlersAnthropic: crawlers

Four query types that convert

Most of the revenue B2B SaaS earns from search comes from four kinds of query. Here they are for your SaaS.

  • Comparisons and alternatives

    The buyer has a shortlist. Be on it, with a fair verdict.

    your SaaS vs your rival · your rival alternatives

  • Migration and switching

    They already pay for a rival and want out. Show them the move.

    Switch from your rival to your SaaS

  • Integrations and stack

    IT and ops ask whether you fit their tools. One page for each integration that matters.

    your SaaS integrations

  • Problem-aware

    The question from your sales calls: the same one we just asked ChatGPT and Gemini.

    the question your buyers ask

Which pages should a B2B SaaS site build first?

The SEOmator agent scans the orange foundation block, pricing, under a comparison block and the dashed outline of a blog block not built yet.

Decision-stage pages first: pricing, then comparison and alternatives pages, then integration and use-case pages. Customer stories and programmatic templates come after them. Decision-stage pages convert where the buying committee is already choosing; top-of-funnel posts bring visits that rarely become demos.

  1. 1

    Pricing page

    Finance and the decision-maker · Every buyer checks it before a call.

    Deciding
  2. 2

    Comparison pages (“X vs Y”)

    The champion building the case · It answers “why you over them” in the buyer's words.

    Deciding
  3. 3

    Alternatives pages

    Buyers leaving a competitor · It catches switchers at the moment they search.

    Deciding
  4. 4

    Integration pages

    IT and the end user · “Does it work with our stack?” wins or loses deals.

    Evaluating
  5. 5

    Use-case and industry pages

    The manager with the problem · It shows the product doing their job.

    Evaluating
  6. 6

    Customer stories

    Everyone, late in the cycle · Proof from a company like theirs.

    Evaluating
  7. 7

    Templates and glossary pages

    Early researchers · Visits and links, rarely demos.

    Researching

Nothing goes live until you approve it.

The agent drafts every change and our team reviews it. You see what was noticed, the page, the change and why, then edit it, approve it or turn it down.

A page drafted for technologychecker.io

Sample

What I noticedtechnologychecker.io isn't in Google's top 100 for “builtwith alternative” (250 searches a month, keyword difficulty 0) or “builtwith alternatives” (150).Ahrefs, United States, 7 Nov 2026.
Page/blog/builtwith-alternatives
Proposed change+ Lead with the verdict: who should pick TechnologyChecker over BuiltWith, and who shouldn'tA new first section and title. The comparison table below stays.
WhySomeone searching for a BuiltWith alternative is ready to switch. The page answers them only after a long introduction.
After you approveIt goes to your CMS, and I track the page's position and AI mentions for the next 30 days.

Nothing is sent. This is a sample.

How do you measure B2B SaaS SEO?

In pipeline: the demos, trials and opportunities that started in organic or AI search, with rankings and AI citations as the early signals. A traffic chart alone doesn't tell you whether the program pays.

The SEOmator agent beams onto a report of Google results and AI answers, above a calendar set to Monday morning and an envelope.

The scorecard, with TechnologyChecker.io's figures

Real data
  1. 1

    Pipeline and revenue

    From organic search, read in your CRM, HubSpot or Salesforce. First-touch attribution undercounts search, because buyers often find you there and convert on a later visit, so report multi-touch beside it.

    Monthly

    —

    In the client's CRM, not ours

  2. 2

    Demos and trials

    From organic landing pages, in your analytics.

    Weekly

    —

    The client's own figure

  3. 3

    Sessions from AI assistants

    As their own channel, apart from Google.

    AI traffic analytics
    Weekly

    995

    September 2026 · TinyAnalytics

  4. 4

    AI citations and share of answers

    Across a fixed set of buyer prompts, checked every day.

    AI visibility tracker
    Daily

    2,242

    Citations in AI answers, 10 Oct 2026 · Ahrefs

  5. 5

    Non-branded clicks and impressions

    For the money pages, in Google Search Console.

    Weekly

    9,825

    All Google clicks, 28 days to 20 Oct · Search Console

  6. 6

    Rankings

    For the terms that sell, every week.

    Rank tracker
    Weekly

    240

    Keywords in the top 3, 10 Oct 2026 · Ahrefs

SEOmator measures the last five. Pipeline lives in your CRM, so we tie it back with you, and we never put a pipeline number in a report that we didn't measure.

Getting cited in AI search: ChatGPT, Perplexity and AI Overviews.

AI search moved B2B SaaS research from ten blue links into answers. In a Gartner survey of nearly 650 B2B buyers published in March 2026, 67% preferred buying without a sales rep, and 45% had used AI during a recent purchase.

The SEOmator agent beams onto a page being rewritten between a buyer's question and an AI answer that cites it.
67%
of B2B buyers prefer buying without a sales rep
Gartner, March 2026
45%
used AI during a recent purchase
Gartner, March 2026
995
visits from AI assistants to one B2B SaaS client in a month
TechnologyChecker.io, Sep 2026

What changed for B2B SaaS SEO

  1. Ranking is half the reward. The other half is being cited in the answer. The AI Overview for “b2b saas seo” cites agency pages and YouTube videos, so a page can rank on page one and still be missing from the answer above it.
  2. There's no special trick. Google says AI Overviews and AI Mode have no extra requirements and need no special schema: a page has to be indexed and eligible for a snippet. It's the same SEO work, done to a higher standard.
  3. The citation is the new click. AI assistants sent TechnologyChecker 995 sessions in September 2026, against 15,110 from Google (TinyAnalytics). Neither shows up in a rank tracker, so AI assistants get their own line in the report.

Three levels of being in the answer

Named
The answer mentions your brand. That comes from being talked about: reviews, roundups, communities and comparisons on other sites.
Cited
The answer lists your page as a source. That comes from pages that state the answer plainly, with data the assistant can quote.
Linked
The answer links to you in its text. It's the rarest of the three, and the one that sends visits.

The check asks ChatGPT and Gemini one question, once. Tracking asks your buyers' questions every day, across the assistants they use, and shows which pages they cite.

AI visibility trackerGEO auditWhich keywords trigger AI Overviews

Gartner, 9 Mar 2026Google: AI features and your website

How much does B2B SaaS SEO cost?

Bought as a service, $2,500 to $7,000+ a month among the agency prices we could verify in November 2026. Ours are published: two packages run by our team with the agent, 3 months minimum, or the software with the same agent from $49 a month, free to start.

Breaking B2B publishes $6,000+ a month, $7,000+ on average for fast growth (read 9 Nov 2026)

Momentum

$2,500/mo

Growth that builds on itself, month after month.

3-month minimum

Accelerate

$5,000/mo

For teams with a target to hit sooner.

3-month minimum

Pages written or improved, each month
10
25
Links earned, each month
6
20
Prompts tracked in AI assistants
250
500
Strategy call
Every two weeks
Every week
Every change
Approved by you
Approved by you
See what's included

Or run it yourself, with the AI agent.

The same playbook and agent, without our team. It tracks your buyers' prompts and keywords every day, diagnoses your site every month and drafts the fixes and pages; your team reviews and approves them.

Free to start: 10 prompts and 25 keywords tracked daily, and your first diagnosis. Compare plans

  • Starter

    $49/mo

    • 40 AI prompts tracked daily
    • 100 Google keywords tracked daily
    • 1 project diagnosed every month
    • 10,000 credits a month for audits, fixes and new pages

  • GrowthRecommended for B2B SaaS teams

    $99/mo

    • 120 AI prompts tracked daily
    • 200 Google keywords tracked daily
    • 3 projects diagnosed every month
    • 20,000 credits a month for audits, fixes and new pages

  • Scale

    $249/mo

    • 320 AI prompts tracked daily
    • 400 Google keywords tracked daily
    • 10 projects diagnosed every month
    • 30,000 credits a month for audits, fixes and new pages

How long does B2B SaaS SEO take?

Months, not weeks, and our two dated cases bracket it. A young domain, TechnologyChecker.io, grew its Google clicks tenfold between March and October 2026. Our own established site was back to 93% of its March clicks about seven weeks after its last main fix. Nobody honest can promise you a ranking or a date.

  1. Month 1

    The diagnosis, the keyword map and the first technical fixes.

    The plan, the list of fixes, and which of them shipped.

  2. Months 2–3

    The first pages that sell, and the first earned links.

    The drafts you approved, the pages live, the links earned.

  3. Months 3–6

    Positions move on comparison and integration terms with less competition.

    Rankings on those terms and the AI answers that start naming you.

  4. Months 6–12

    The terms that bring demos reach the top of Google and the AI answers.

    Sign-ups and demos from search, in your CRM.

We don't judge a page before about ten weeks unless it never got indexed. Weekly reads tell you whether you're on course; they shouldn't trigger rewrites.

How to choose a B2B SaaS SEO agency, including us.

Ask every agency for these before you sign. Here's our answer to each.

  • Check our site before the call.

    You can, at the top of this page, without talking to anyone.

  • Show a client in our category, with dated numbers.

    TechnologyChecker.io, a B2B SaaS, with every figure's tool and date.

  • Show the plan before the contract.

    The demo is a presentation Emre prepares for your site, before the call.

  • Tell me where the links come from.

    Earned only: original data, expert quotes, editors and the roundups AI assistants cite. We never buy links.

  • Let me approve what goes live.

    Every change waits for your approval.

  • Show me the price.

    $2,500 or $5,000 a month, published above.

  • Don't promise what you can't control.

    We work for rankings, citations and traffic. We don't guarantee them, and nobody honest can.

SEO agency, in-house hire or freelancer?

All three can work. They fail in different ways.

Hire in-house when organic search is already one of your best channels and you can pay for a senior lead. Until then, an agency gets you a full team without the hiring. Our team can also run the work until your hire starts, then hand them the plan.

What you pay
A monthly retainer
Who sets the strategy
The agency's lead, with you
Who does the work
A team: writers, technical SEO, outreach
When someone leaves
The account moves to someone else
Best when
You need a full team now, without hiring one

B2B SaaS SEO from Series A to enterprise.

The playbook stays the same as you grow. What changes is the order of the work.

  • Seed and Series A

    Few pages and little authority. Win the comparison and alternatives terms your rivals ignore, and the category's questions in AI answers.

  • Series B and growth

    A working channel to scale: integration and use-case pages, digital PR, and fixing what the last redesign broke.

  • Enterprise

    Several products, markets or sites, and a security review. Roles, approvals and a record of every change.

    SEOmator for enterprise

B2B SaaS SEO mistakes we see most.

Most programs that stall make one of these four.

The SEOmator agent holds pruning shears beside a tree of pages; one off-topic branch lies cut on the ground.

  • Reporting traffic instead of pipeline.

    Traffic is the easiest number to grow and the least tied to revenue. A program judged on sessions drifts toward top-of-funnel posts, because those are what move sessions.

  • Publishing the same answer as the top 10.

    A page that restates what already ranks gives Google and AI engines no reason to prefer it, and an AI Overview can now give the commodity answer without the click.

  • Building pages outside your topic.

    Every page says what your site is about. Our reverse email lookup tool drew 2,748 Google clicks in 28 days and blurred what an SEO-audit site is about, until we removed it.

  • Blocking AI search crawlers by accident.

    A robots.txt rule meant to stop training can also stop ChatGPT search or Claude from reading your pages. Check each bot by name: search crawlers and training crawlers are separate.

    Which AI crawlers to allow

Why I'm rebuilding SEOmator

I've worked in B2B SaaS SEO for more than 16 years. Early on, at Flatart, the digital marketing agency I co-founded, I did SEO for one B2B SaaS company after another. Then I built products of my own, with organic search as their main acquisition channel. Together they've earned more than $10M in revenue.

Every time, the revenue came down to a handful of pages doing their job. Yet I keep watching growth teams miss exactly those pages. They pay for an SEO suite, run an audit, and the fixes sit in a backlog. Not because nobody has time, but because nobody on the team knows which fix brings signups.

So SEOmator now runs the playbook I use myself. The agent works through your revenue pages: integrations, alternatives, comparisons, pricing. It drafts each fix the way a SaaS SEO expert would, for Google and for AI search. You approve it, and you publish it.

Emre ElbeyogluFounder & CEO

Who does the work.

One playbook, one agent, one team, and you.

Emre Elbeyoglu

Emre Elbeyoglu

Founder & CEO

Experience you can check

16+
years in B2B SaaS SEO and growth
$10M+
revenue from organic search across his products
300K+
monthly organic visitors across his products
10K+
referring backlinks earned for them
  • Co-founded Flatart, a digital marketing agency, and did SEO for one B2B SaaS company after another.
  • Founder and director of Next Marketing Technology Ltd, the London company that has owned SEOmator since 2023.
  • Wrote the playbook the agent runs.
  • 9 articles on the SEOmator blog

Full profile

Also onLinkedInXGitHubelbeyoglu.com

  • The playbook decides what to do next on your site, in order of what it's worth.
  • The agent drafts the pages, fixes and outreach, then tracks what moved.
  • Our team reviews every draft before you see it, and runs your strategy calls.
  • You approve each change before it goes live in your CMS.
A sample week on technologychecker.io
  • You · TueAsked for one change, then approved it
  • Our team · TueReviewed the draft and sent it to you
  • Agent · MonDrafted a verdict-first opening for /blog/builtwith-alternatives
  • Playbook · MonPicked next: the BuiltWith alternatives page, outside Google's top 100

Sample: the kinds of work a week holds, drawn from the client's real findings. Hover to pause.

What users wrote on G2

We quote them word for word, with the reviewer's name and role as G2 shows them.

We chose these three. G2 lists every review of SEOmator, including the critical ones.

Read every SEOmator review on G2

  • “After spending a bit more time with it, I also liked how the audit brings together Lighthouse scores, technical checks and page-level metrics in one report. It makes it easy to get a quick health check of a site and then drill into the areas that need more attention.”

    Hoang N.

    SEO Manager

    Read on G2

  • “I’ve used Seomator for SEO auditing for more than a year, and I appreciate how comprehensive its reports are. My favorite feature is the ability to save reports as PDFs, even on the free tier. I also find the free competitor keyword research useful, especially the option to select a country and language. Compared with similar tools I’ve tried, Seomator offers a good range of useful features for free.”

    Ani E.

    SEO specialist

    Read on G2

  • “I like SEOmator most for how it turns complex SEO data into clear, actionable recommendations. Instead of simply identifying problems, it helps prioritize what matters most and makes improving website performance easier. I also appreciate the combination of traditional SEO and AI search visibility tracking in one platform, especially the ability to monitor visibility across Google, ChatGPT, Gemini and other AI search experiences.”

    Simay Akkurt

    Digital Marketing Director, Flatart Agency

    Flatart was co-founded by SEOmator's founder.Read on G2

Questions about B2B SaaS SEO.

  • How do you do SEO for a SaaS company?

    Start with the searches closest to a purchase: comparisons, alternatives, migrations, integrations and the problem your product solves. Fix the technical problems that stop those pages from being crawled and read. Then earn links and mentions from the sites your buyers trust, and measure sign-ups and demos rather than visits.

  • Is SEO worth it for a B2B SaaS company with low search volume?

    Yes, when the searches are buyer searches. “b2b saas seo” averages 140 US searches a month, yet advertisers pay about $66 a click for it (DataForSEO, September 2026). In B2B SaaS a handful of the right visitors outweighs thousands of the wrong ones.

  • What's the difference between B2B SaaS SEO and SaaS SEO?

    Google treats them as different searches. On 9 November 2026 the US top 10 for “b2b saas seo” and the top 10 for “saas seo” shared no URLs and no domains (DataForSEO). A B2B SaaS page should answer the buying-committee and pipeline version of the question.

  • Is SEO dead or evolving in 2026?

    Evolving. Buyers now also ask ChatGPT, Gemini and Google's AI Overviews, and those answers draw on the pages that rank and the sites that get talked about. Google says a page needs nothing extra to appear in AI Overviews beyond being indexed and eligible for a snippet. B2B SaaS SEO now has two scoreboards, rankings in Google and citations in AI answers, and we track both.

  • Should a B2B SaaS company gate its content?

    Gate tools and templates if you must, but keep guides and research open. Search engines and AI crawlers can't read a page behind a form, so a gated study can't rank or be cited.

  • Should we hire a B2B SaaS SEO agency or build in-house?

    Hire an agency when you need senior judgment faster than you can recruit it. Build in-house when SEO will be a core channel for years. Or combine them: an outside team sets the strategy and ships the first year while your hire ramps up.

  • Which B2B SEO agencies are the best in the US?

    The best one for you can show work in your category with dated numbers, a plan for your site before you sign, where its links come from, and its price. Ask every agency for those, including us: the checklist is above.

  • Do I still need Ahrefs or Semrush?

    Not for the work we do: SEOmator includes keyword research, rank tracking, backlink data and AI visibility tracking. If your team relies on one already, keep it. Nothing we do depends on you cancelling it.

  • Do you change my site without asking?

    No. The agent drafts every change and our team reviews it. It goes live only after you approve it.

  • Do you buy links?

    No, never. Links come from original data, expert commentary, editors who cover your category and the roundups AI assistants already cite.

  • Do you guarantee rankings or AI citations?

    No. Rankings, citations and traffic are what we work for, and our case studies show dated results, but Google and the AI assistants decide their own answers.

  • What's the difference between the software and the managed service?

    The software gives your team the tracking, the playbook's tasks and the agent, from free to $249 a month. The managed service adds our team running the work with the agent, from $2,500 a month.

  • How fast will I see results?

    The technical fixes and the first pages ship in the first two months. Terms with less competition often move within three to six months, and the terms that bring demos usually take six to twelve. It depends on your domain, your rivals and how quickly changes get approved.

Where the numbers on this page come from.

Each figure on this page has a source and a date. Here they are in one place.

Search data

DataForSEO, Google US, English: monthly volume, cost per click and the year-over-year trend for “b2b saas seo”, to September 2026. The live results for “b2b saas seo”, “saas seo” and “saas seo strategy”, and the referring domains of the nine organic results, read on 9 November 2026.

The guides we read

Six pages ranking for “b2b saas seo” and one cited in its AI Overview, read on 9 November 2026.

Pricing-page check

151 pricing pages of B2B software vendors ranking in Google's US top 10, checked on 7 October 2026.

The full check
Case studies

TechnologyChecker.io is a paying client and seomator.com is our own site. Their figures come from Search Console, Ahrefs and TinyAnalytics, each dated in the story. The referring-domain chart is Ahrefs, read on 9 November 2026.

TechnologyChecker case study
Buyer research and AI search

Gartner's March 2026 survey of B2B buyers, and Google's, OpenAI's and Anthropic's own documentation, linked where they're cited.

Thirty minutes with Emre, not a sales rep.

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