How to Add Keywords to Google My Business

How to Add Keywords to Google My Business
In today's competitive digital marketplace, every entrepreneur, marketer, and SEO expert understands the importance of search engine optimization. 

The role of Google My Business is of paramount importance, when we talk about visibility and customer engagement. This free, robust tool boosts online presence and customer engagement. 

But, are you leveraging to its fullest potential? If not, then here's good news for you—by learning how to add keywords to Google My Business, you can drive significant improvements in local SEO.

a search bar in front of a bunch of people

This guide targets marketers, SEO experts, and even beginners who are trying to put a sturdy foot in the online arena. We will take you through a step-by-step process of how you can maximize your visibility by making the most of Google's free tool—Google My Business.

What is Google My Business?

Google My Business (GMB) is a powerful tool that businesses use to manage their online presence across Google, including Search and Maps. Keyword optimization in GMB is vital; it makes your business more discoverable, attracts the right audience, and enhances your chances to appear in local search results.

Adding keywords to Google My Business is a crucial aspect, yet many businesses overlook its importance. By not adding keywords to your GMB profile, you might be losing out vast online opportunities for growing your business.

The logo of Google My Business

So gear up for an exciting journey to take your business presence to new heights by adding keywords to Google My Business. Don't worry if you are new to SEO or technical jargon; we promise to make it as simple and engaging as we can. You only need an open mind and a readiness to learn!

We will dive deeper into how to select relevant business categories and unpack the significance of keywords in your business description. Until then, happy learning and exploring!

Guide on Adding Keywords to Google My Business

In our journey to mastering Google My Business SEO, our first stop is understanding the process of adding keywords. Here we’ll give you a detailed, step-by-step guide to choosing the right keywords and optimizing your Google My Business profile with them. Let's get started!

1. Adding Keywords to Relevant Business Categories

The relevance of your business categories is the pedestal that supports your local SEO efforts. Selecting the proper business category is the first step toward successfully adding keywords to your GMB profile.

The category selection in Google My Business profile affects how Google understands your business. When you select a relevant category, you help Google match your business to relevant search queries, which can give a considerable boost to your online visibility. Moreover, since categories are pretty specific, they can enhance your chances of reaching the target audience, which is looking for what you offer.

Here's how to add or change your business category:

1. Sign in to Google My Business.

2. Click on the 'Edit Profile' from the menu

google my business profile look

3. Change the category from the modal with the one more relevant to your business.

business category selection

Remember only to choose categories that are relevant to your business. Misleading Google and consumers with inaccurate categorization can negatively impact your visibility.

2. Adding Keywords to Your Business Description

Keywords are the lifeblood of SEO. They not only reflect what your business is about but also determine whether you appear in user searches.

To leverage the power of keywords in your Google My Business profile, you must add them to your business description.

Don’t just stuff your description with keywords, though. Make sure to incorporate them smoothly into contextually rich sentences that genuinely describe your business. Remember that while Google is crucial, your target audience are humans, so the description must speak to them.

Adding keywords to your GMB description is simple:

  1. Sign in to Google My Business.
  2. Click on the 'Edit Profile' from the menu.
  3. Scroll down to 'Business description.'
business decription

3. Adding Keywords to the Products/Services Section

Your Products/Services section is a valuable space for keywords. By detailing the products and services you provide, you can naturally incorporate keywords and make your profile more visible to relevant search queries.

Adding keywords to your Products/Services section increases your profile's relevance when users search for particular products or services. It helps Google understand what your business provides and match you with relevant searches.

To add services:

  1. Go to your Google My Business account.
  2. Click on 'Edit products' in the main menu.
  3. Add all the services/products you offer.
add product section of google my business

4. Adding Keywords to Google Posts

Google Posts enables businesses to share timely updates directly on Google Search and Maps. This feature helps attract potential customers and build lasting relationships with existing ones.

By incorporating keywords into your posts, you can make them more visible to people searching for what you offer. Remember, however, that relevance is key – your posts must match the search intent of the users.

If you’re launching a new product, for example, create a post detailing the benefits and features of the product. Naturally incorporate keywords that people are likely to use when searching for this product. This helps visibility and drives engagement.

Adding a post is easy:

google post entry
  1. Go to your Google My Business account.
  2. Click on 'Add update' in the main menu.
  3. Choose the option you want to add.
  4. Add texts, photos, videos, CTAs, etc.
  5. Apply relevant categories/labels.
  6. Click “Publish.”

Accessing Your Google Business Profile

Steps to Access Your Profile

  1. Open Google My Business.
  2. Sign in to your Google Account.
  3. If you have multiple locations, open the location you'd like to manage.
  4. You're in!

In the upcoming sections, we will unravel more practices to optimize your Google My Business for SEO, using keywords. We'll walk you through keyword researching for Google My Business, finding high-performance keywords for more traffic, Google Ad Management, and much more. Keep reading to solidify your Google My Business SEO knowledge!

Optimizing Google My Business for SEO

After the foundational understanding of adding keywords to Google My Business, let's steer the conversation towards optimization. But before we start, let's clarify one point - having a Google My Business Profile is not just about listing your business on Google Maps or confirming that your business exists.

 It's imperative to optimize your profile to ensure you rank higher than your competition in Google Search results. This is where SEO comes into play. So, let's understand more about Google My Business optimization for SEO and its associated subtleties.

Keyword Researching for Google My Business

One of the most significant pillars of SEO is keyword research, and Google My Business is no exception.

How to Research and Select Keywords for Your Profile

The crux of effective keyword research lies in understanding your audience and how they are likely to search for businesses, products, or services like yours. Also, you should consider the relevant terms related to your business.

  1. Understand Your Audience's Search Behavior: Start by understanding what your audience might search for. Think about the questions they are likely asking or the solutions they are seeking.
  2. Use Keyword Research Tools: Tools like Google Keyword Planner or SEO tools like SEOmator can provide insights into popular search terms related to your business. Add them to your profile where they fit naturally.
  3. Spy on Competitors: If your competitors are ranking high, they must be doing something right. A quick search of competitor names can shed light on the keywords they're using.

Please note that the selection of keywords is dynamic and requires occasional monitoring and tweaking based on performance.

Using Business Categories for Adding Keywords

As we discussed before, selecting relevant business categories is a crucial step in boosting your local SEO. Google lets businesses add and update categories - a feature you can exploit for keyword optimization. When you choose relevant business categories, Google links your business to those specific search terms.

Remember, though, that Google discourages using categories solely as keywords or using categories that are not related to what a business "is". These can lead to penalties, and your listing can be suspended.

Adding Keywords to Product and Service Descriptions

Incorporating keywords into your product and service descriptions boosts your business’s discoverability. Here we share some best practices.

Best Practices and Examples

  1. Use keywords naturally and relevantly: Avoid keyword stuffing which may make your descriptions look less human-readable.
  2. Describe features, not just products or services: Keywords worked into the unique features, benefits, and uses of your product or service can add more relevance to your listing.
  3. Follow local SEO practices: Use location-based keywords to up your local SEO game.
  4. Examples: If you're a pizza shop in Manhattan, instead of "Pizza Shop," your keyword-rich description may read "Authentic Italian Pizza Shop in Central Manhattan"

How to Find High-Performance Keywords for More Traffic

Uncovering high-performance keywords can substantially increase traffic to your GMB profile and website. For this, you'd need to tap into the power of search data.

Google Search Console and Google Analytics are handy tools here. They offer invaluable insights into which keywords are leading to the most clicks. Also, look at the keywords your competitors use. Tools like SEOmator let you view a competitors' keyword rankings.

Tips to Optimize Your Google Business Profile

Keyword optimization is but a part of the larger puzzle. To rank higher and stand out, you need to follow a holistic approach to optimization.

Key Strategies for Optimizing Your Profile with Keywords

  1. Regularly update business information.
  2. Use keywords in reviews, Q&A, and responses.
  3. Add fresh and keyword-optimized content using Google Posts.
  4. Add lots of high-quality, appealing visuals.
  5. Encourage customer reviews and actively respond to them.
  6. Track your performance on Google My Business.

Keyword optimization of your Google My Business profile coupled with these strategies can give you an edge over your competitors.

We have more in store for you! In the next sections, we'll visit Google Ads Management and Keyword Functionality and understand how Google perceives keywords in Google My Business. Keep reading to escalate your SEO journey to the next level!

Let's dive into the world of Google Ads and learn how to manage keywords for a better campaign performance.

Google Ads Management and Keyword Functionality

Understanding the functionality of keywords and their importance in Google Ads is a pivotal form of optimizing your marketing strategy. Google Ads, also known as Pay-Per-Click (PPC) advertising, is a powerful tool to lead prospective customers to your business website or Google My Business profile.

The effectiveness of Google Ads heavily relies on choosing the right keywords and managing those keywords efficiently. Your ad will appear in the search results when someone enters your keywords into the search engine. 

Well-managed keywords will guide more traffic to your website or Google My Business profile, promising a higher return on investment for your ad campaigns.

So, let's jump right into the best practices for managing keywords with Google Ads and enhancing keyword functionality.

Google Ads mobile app

Managing Your Keywords with Google Ads Mobile App

Managing your keywords efficiently with Google Ads Mobile App can elevate your online visibility and lead more potential customers to you. You can easily add, edit, or remove keywords in your campaigns based on their performance evaluation.

Steps to Add, Edit, and Remove Keywords

Adding, editing, and removing keywords on the Google Ads Mobile App is a simple process. Follow the steps below:

Adding Keywords:

  1. Open the Google Ads app and sign in to your account.
  2. Click on the 'Campaigns' tab and select the campaign where you want to add the keyword.
  3. Tap the 'Keywords' tab and press '+', then choose 'Add keyword.'
  4. Enter your keyword and save.

Editing Keywords:

  1. Open the Google Ads app.
  2. Tap 'Campaigns' and choose the campaign containing the keyword you want to edit.
  3. Go to 'Keywords,' choose the keyword you want to modify, and tap 'Edit.'
  4. Make your changes and save.

Removing Keywords:

  1. Open the Google Ads app.
  2. Tap 'Campaigns,' then choose the campaign with the keyword you want to delete.
  3. Select 'Keywords,' choose the keyword you want to delete, and then tap 'Remove.' Confirm your decision.

With these easy steps, you can ensure your keywords are working as effectively as possible.

Understanding Google's Stance on Keywords in Google My Business

Google's understanding and interpretation of keywords play a significant role in shaping your SEO strategy for Google My Business. Getting a comprehension of Google's perspective can help you align your techniques for keyword usage and derive the best out of SEO.

Google's View on the Significance of Keywords for Business Profiles

Keywords are the cornerstone of Google's search algorithm. They assist Google in understanding the theme and context of a page, thereby helping to match the content with the user's search query. Using appropriate keywords in your Google My Business profile is an effective way of telling Google what your business is about.

Google's primary focus is to deliver the most relevant and enriching experience to its users. It, therefore, values the relevancy of content higher than anything else. If your content (in this case, your Google My Business Profile), contains keywords that are in alignment with user queries, Google prioritizes your profile for these queries.

This way, using precise and relevant keywords improves your visibility on Google, thereby driving more traffic to your profile and website.

Misconceptions and Facts: Does Google Penalize Keyword Use?

There are some misconceptions concerning the use of keywords with Google My Business. One such common belief is that Google penalizes businesses for using keywords. This isn't entirely true.

Google does not penalize for using keywords, but for overusing them, a practice often termed as 'Keyword Stuffing'. Keyword stuffing is a black hat SEO technique where a web page is loaded with keywords in an unnatural manner.

Google's algorithm is smart, and it is designed to detect unnatural and manipulative tactics designed to game the system. Overstuffing the content of your Google My Business profile with keywords in an unnatural or forced way might result in Google trying to demote your search ranking or possibly suspending your listing.

It is, therefore, crucial to maintain a strategic and logical approach towards keyword usage in Google My Business. The keywords should be used in meaningful, coherent sentences that provide value to the readers.

In conclusion, Google penalizes overuse and misuse of keywords, not the appropriate use of them. Therefore, the best practice is to use relevant keywords in a meaningful and user-friendly context.

Following these insights about Google's standpoint on keyword usage can help you enhance your Google My Business profile's effectiveness for SEO. The key always lies in understanding your audience, providing valuable content, and using relevant keywords strategically.

In the upcoming sections, we will summarize the key takeaways of our guide and direct you towards some additional resources, ensuring a well-rounded understanding of boosting SEO by adding keywords to Google My Business. Stay tuned as we prepare to wrap up this enlightening journey of SEO!

You may also want to read: Top 10 Ethical SEO Tips to Boost Your Search Ranking


And here we are at the end of our guide. Throughout this journey, you've been exposed to a plethora of valuable insights and useful tactics in implementing keyword optimization on your Google My Business profile.

In an online environment where competition is fierce, every opportunity to boost your visibility and credibility should be seized. The implementation of our discussed strategies aims to enhance your reach and convert more leads, thus contributing significantly to your business growth.

Undoubtedly, SEO is not just about adding keywords here and there in Google My Business; it's about comprehending your audience's needs and search behavior, researching and choosing the right keywords, implementing them in a user-friendly and Google-friendly manner, and continuous monitoring and optimization of your strategies.

a search bar and a person who is using a tablet

As we wrap up, let's revisit some of the key takeaways from our guide:

Understand the Power of Keywords: Keywords are your gateway to SEO success. They enable your business presence to be discovered online by connecting your business with the user queries on Google.

Get It Right with Business Categories: The right business categories are critical in helping Google understand your business and stage your profile to the relevant search queries.

Leverage Your Business Description, Products/Services Section, and Google Posts: Craft your business description and product/services information tactfully by weaving in the relevant keywords. Make use of Google Posts for sharing timely updates sprinkled with keywords.

User Experience is Paramount: A user-friendly, comprehensive, and engaging profile goes a long way in winning Google's favor and attracting your audience.

Keyword Research is Essential: To choose your keywords effectively, you must know your audience, their search behavior, the relevant search terms, and track the performance of your keywords.

Never Underestimate Optimization: Optimizing your Google My Business is a whole package where keywords have their own significance. Remember, the objective is not just to fill your content with keywords but to make every word count.

Active Management and Continuous Improvement: Stay proactive in managing your keywords with Google Ads. Keep a close eye on which ones are performing well and which aren't.

Google's Standpoint: Google welcomes relevant keywords that provide a great user experience. However, a warning goes out for 'Keyword Stuffing' - overuse or misuse of keywords just to game Google's algorithms can invite penalties.

As we conclude, we hope this guide has empowered you with the knowledge and tools to enhance SEO by adding keywords to Google My Business. Remember, SEO is a marathon, not a sprint, requiring patience, consistency, and ongoing optimization.

While the prospect might feel daunting initially, the results you see upon proper execution will make it worth your while. Additionally, it will cause a ripple effect across all your digital marketing efforts, making all the pieces of your strategy fall into place effortlessly.

So go ahead, embrace these insights, put them into action, and watch your business reach new heights of online visibility and success!

Our exciting journey doesn't end here! Check out some additional resources where you can learn more about SEO and keyword optimization. Carry on with your exploration, and remember, success loves preparation!

You might want to read:

- SEO for Lead Generation: Proven Strategies and Tips

- Content Optimization: The Complete Guide to Boost Rankings

- How to audit your way to better SEO and grow your business