How to Find a HubSpot CMS Sitemap (3 Easy Methods)

A HubSpot CMS sitemap is located at yourdomain.com/sitemap.xml and is generated automatically by HubSpot. You can find it through your HubSpot account settings under Website > Domains & URLs, by directly visiting the URL in your browser, or by using a sitemap finder tool. According to HubSpot, over 228,000 businesses in 135 countries use the platform, making sitemap management a common SEO task for marketers worldwide.

What Is HubSpot CMS?

HubSpot CMS (Content Management System) is an integrated platform designed to help marketers manage and optimize website content for search engines and users. It handles blogging, SEO, social media, landing pages, and email marketing in one place.

HubSpot CMS goes beyond content creation. It helps with maintenance, regular updates, and site structure management through flexible, modular page-building tools. For teams running inbound marketing campaigns, this all-in-one approach reduces the need for multiple disconnected platforms.

Why Is a HubSpot Sitemap Important for SEO?

A sitemap is a structured file that lists every indexable page on your website. It tells search engines what content exists, how it's organized, and which pages matter most. Without a properly configured sitemap, search engines may miss important pages during crawling.

Here's why sitemaps are critical for SEO performance:

• Faster Indexing: Search engine crawlers use sitemaps to discover new and updated pages without relying solely on internal links. This speeds up the time between publishing and appearing in search results.
• Complete Coverage: Large websites or sites with orphan pages (pages not linked from other pages) depend on sitemaps to ensure every page gets crawled.
• Canonical URL Identification: When pages are accessible via multiple URLs, sitemaps help search engines identify the preferred canonical version.
• Priority Signals: Sitemaps communicate relative page importance and update frequency through <priority> and <lastmod> tags.

How Do You Find a HubSpot CMS Sitemap? (3 Methods)

Finding your HubSpot sitemap takes less than a minute with any of these three approaches. Here's a quick comparison to help you choose:

Method 1: Access Through Your HubSpot Account

This method gives you the most control because you can verify your sitemap settings directly.

1. Log into your HubSpot account.
2. Click the gear icon in the top right corner to open Settings.
3. In the left sidebar, navigate to Website > Domains & URLs.
4. Locate the sitemap link, typically formatted as https://www.yourdomain.com/sitemap.xml.
5. Click the link to open and verify its contents in your browser.

This approach also lets you check whether HubSpot has sitemap generation enabled and whether any pages are accidentally excluded.

Method 2: Visit the Default Sitemap URL Directly

HubSpot places the sitemap in the root directory of your primary domain. You can access it by appending /sitemap.xml to your domain name in any browser.

For example: https://www.yourdomain.com/sitemap.xml

If your HubSpot site uses a subdomain for its blog, the sitemap may be at blog.yourdomain.com/sitemap.xml. You can also check your page source code by right-clicking on your homepage, selecting "View Page Source," and searching for sitemap.xml.

Method 3: Use SEOmator's Sitemap Finder Tool

SEOmator's Free Sitemap Finder & Checker Tool automates sitemap discovery for any website. Enter the URL and click Submit. The tool locates the sitemap, validates its structure, and reports any issues.

This method works for any CMS platform, not just HubSpot. It's especially useful when auditing competitor websites or verifying sitemaps on sites where you don't have admin access.

What If Your HubSpot Sitemap Returns a 404 Error?

A "404 Page Not Found" error when accessing your sitemap URL usually points to one of these common causes:

1. Typo in the URL: Double-check that /sitemap.xml is correctly typed and your domain matches exactly.
2. Sitemap generation disabled: In HubSpot Settings under Website > Domains & URLs, verify that sitemap generation is enabled.
3. Custom domain not connected: If your custom domain isn't properly connected to HubSpot, the sitemap won't resolve at the expected URL. Check your domain settings and DNS configuration.
4. Caching delay: After making changes, HubSpot's CDN may take up to 30 minutes to reflect updates. Clear your browser cache and try again.

If none of these fixes resolve the issue, contact HubSpot support for assistance with sitemap configuration.

How Can You Optimize Your HubSpot Sitemap for Better Rankings?

A sitemap that simply exists isn't enough. Optimizing it can improve how search engines crawl and prioritize your content.

• Prioritize high-value pages: Place your homepage, top-performing blog posts, and key service pages prominently. Search engines consider URL order when determining crawl priority.
• Add image and PDF sitemaps: If your site relies on visual content or downloadable resources, separate sitemaps for these asset types improve their discoverability in search results.
• Use metadata tags: Adding <lastmod>, <changefreq>, and <priority> attributes for each URL helps search engines understand update frequency and page importance. Proper metadata usage turns your sitemap into an active SEO tool.
• Submit to search engines after major updates: Use Google Search Console and Bing Webmaster Tools to submit your updated sitemap whenever you add significant content or restructure your site.
• Audit regularly: Review your sitemap monthly to ensure new pages are included and removed pages are cleaned up. A stale sitemap with broken URLs wastes crawl budget.

Key Takeaways

• HubSpot automatically generates a sitemap at yourdomain.com/sitemap.xml for all connected domains.
• Three methods exist to find it: HubSpot account settings, direct URL access, or third-party tools like SEOmator's Sitemap Finder.
• A 404 error on your sitemap usually means sitemap generation is disabled, the domain isn't connected, or there's a URL typo.
• Optimizing your sitemap with metadata tags, priority ordering, and regular audits improves crawl efficiency and indexing speed.
• Always submit your sitemap to Google Search Console and Bing Webmaster Tools after significant site changes.

Frequently Asked Questions

Does HubSpot create a sitemap automatically?

Yes. HubSpot CMS automatically generates and updates an XML sitemap for every connected domain. The sitemap includes all published website pages, blog posts, and landing pages. You don't need to install any plugins or create the file manually.

Can you customize which pages appear in a HubSpot sitemap?

HubSpot includes all published pages by default. You can exclude specific pages by setting them to "noindex" in the page's SEO settings. However, HubSpot doesn't offer the same level of sitemap customization as platforms like WordPress where you can use plugins for granular control.

How often does HubSpot update the sitemap?

HubSpot updates the sitemap automatically whenever you publish, update, or unpublish a page. The update typically reflects within minutes, though CDN caching can sometimes cause a delay of up to 30 minutes.

What is the difference between sitemap.xml and sitemap index?

A sitemap.xml file lists individual page URLs. A sitemap index file references multiple sitemap files, which is useful for large sites with thousands of pages. HubSpot uses a sitemap index when your site exceeds the 50,000 URL limit per sitemap file.

Should you submit your HubSpot sitemap to Google Search Console?

Yes. While Google can discover sitemaps through robots.txt, manually submitting in Google Search Console ensures faster discovery and lets you monitor indexing status, errors, and coverage reports for your sitemap.

You may also want to read:

• How to Find the Sitemap of a Website (8 Ways)
• How to Find a GoDaddy CMS Sitemap (3 Easy Ways)
• How to Find a Webflow CMS Sitemap in 3 Ways
• How to Do SEO Yourself: 8 DIY SEO Tips
• Canonical Issues: How to Find, Fix, and Avoid Them