How Flatart Climbed From Page Six to First in Ankara for “Dijital Pazarlama Ajansı”

The challenge

Flatart is a digital marketing agency in Ankara. Emre Elbeyoglu, who now runs SEOmator, co-founded it in 2013 and worked with its team for eight years, running SEO and growth programs for brands including Investing.com, Rakuten and EuroDNS. SEOmator consults for Flatart today. That makes this a story about a company close to us, so it is held to the same bar as TechnologyChecker's: every figure dated, every source named, the losses beside the wins.

The search that names Flatart's business is dijital pazarlama ajansı, Turkish for "digital marketing agency". Ahrefs counts 3,300 searches a month for it in Türkiye, rates it 49 of 100 for difficulty, and puts its cost per click at $1.40: agencies pay for it, and the results open with their ads.

In July 2025 Google's own data had flatart.com.tr at an average position of 59.9 for that search. That is page six. An agency that sells SEO was nowhere for the search that describes it.

How the work was done

Emre Elbeyoglu ran the work with Simay Akkurt, Flatart's Digital Marketing Director, and Emel Elbeyoglu, Senior SEO Specialist. It covered the site and its content. What changed on the homepage can be read from the Wayback Machine's captures, in order:

• By 8 August 2025. The title became "Flatart - 360° Dijital Pazarlama Ajansı - Veri Odaklı Strateji" (it was "Anasayfa | Flatart Dijital Pazarlama Ajansı" on 12 June), and the page carried structured data for the first time: the organization, its contact point and its services.
• By 14 October 2025. The title led with the search itself, "Dijital Pazarlama Ajansı Flatart". The h1 became the question the page answers, "360° Dijital Pazarlama Ajansı Ne Yapar?" (what does a 360° digital marketing agency do?), and the page's text doubled, from 846 to 1,672 words with the menus. The structured data gained the people behind it and client reviews.
• By 14 March 2026. The copy was cut back to 1,261 words, and the title added the agency's record: "Flatart Dijital Pazarlama Ajansı | 10+ Yıllık Deneyim" (10+ years of experience).
• By 14 June 2026. The site moved to a new build. Its structured data now describes a professional service with an offer catalogue, an FAQ and speakable sections. Today its description in Google names GEO beside SEO and ads.

Around the homepage, each service got a page aimed at its own search (Ankara SEO, WhatsApp marketing, web and mobile development), client success stories sit under its own name, and the blog answers practical questions, the most-searched being when posts reach Instagram's Explore page.

The results

Google, "dijital pazarlama ajansı", 23 October 2026, from a screen recording made in Ankara. Flatart is the first organic result, under one paid ad. The Armut result below it is Ankara's own list, which is how you can tell where Google placed the search.

Across Türkiye, page two and climbing

Search Console averages a page's position over every search, wherever it is made. On that average flatart.com.tr is not first: it is at 12.4, early on page two. It was at 59.9 fifteen months earlier.

"dijital pazarlama ajansı", Search Console, flatart.com.tr.

Impressions fell as the position rose. Search Console counts an impression each time a result loads, deep in continuous scroll included, so a page at 60 can collect thousands of impressions that nobody reads.

The other agency searches moved the same way, with one exception:

Average position, Search Console. October = 1–19 October.

ankara seo ajansı is the exception. It reached 2.0 in January 2026 and has slipped back since, to 5.5 in October and fourth in Ahrefs' check on 20 October.

The whole site

Across every search flatart.com.tr appears for, its average position went from 29.7 in July 2025 to 9.0 in September 2026, and Google clicks from 12.9 a day to 22.6. Clicks peaked in February 2026 at 31.3 a day and have settled since; the first 19 days of October averaged 18.9.

The content brought its own first places. A guide to when Instagram posts reach the Explore page ranks first in Türkiye for instagram keşfet saatleri, searched 9,400 times a month, at an average position of 1.3 in Search Console. The guide to writing SEO-friendly articles averages 1.5 for seo uyumlu makale. People also search for the agency by name: flatart, flatart agency and flat art brought 73 clicks from 253 impressions in the 28 days to 19 October, a click-through rate of 29%.

It wasn't the links

Ahrefs counted 61 referring domains for flatart.com.tr in July 2025 and 85 in March 2026. Over the same months its average position went from 29.7 to 6.0. The climb happened on the links the site already had.

From April 2026 the count jumps, to 1,188 in September. Those links are spam Flatart didn't build. The most common new anchor texts are link sellers' templates: "Rank Higher on Google with theflatart.com Premium SEO Links and Backlinks", "High Quality Dofollow Backlinks DA 50 PA 40 Premium PBN Network Service", and a testimonial whose ({ {site_name} }) placeholder was never filled in. The site's average position didn't improve while they arrived: it was 6.0 in March and 9.0 in September.

In Ahrefs' latest snapshot of the national top 10, four of the five agencies (Magna Dijital, Creodive, BossyDigital and Digipeak) have a Domain Rating of 44 to 48. Flatart's is 35. The fifth, Boosmart, has 24.

Why it ranks first in Ankara

Our reading, with what each part rests on.

The page answers the search by name. Testimony in the 2023 US antitrust trial against Google described a page's topicality, its relevance to a search, as built from three inputs: anchors (what links say about the page), the body (the page's own words) and clicks. Flatart's links didn't change in those months, and most of its anchors today are the spam above. Its body is what changed: the title and the h1 name the search, and the page explains what such an agency does. The head term's average went from 34.3 in August 2025 to 17.9 in October, the same weeks the homepage was retitled.

The search is local. In Google's internal documentation that leaked in 2024, a page can carry an assigned location and the radius around it within which it gets half its clicks; sites whose clicks come from everywhere are flagged as not location-specific. A stored field doesn't show how it is used. It fits what we see: Flatart says on its own pages that it is based in Ankara, has a page for Ankara SEO, and ranks first when Google places the search in Ankara, at 12.4 on the national average.

A name people look for. Thirteen years of trading, profiles on Clutch, The Manifest and TechBehemoths since 2020 and 2021, structured data that ties the site to its Instagram, LinkedIn, Facebook, X and YouTube accounts, and searches for the name itself that are clicked 29% of the time. None of that was built in the fifteen months, but it is what the work stood on.

Not the links, as above.

How these numbers were measured

Positions, clicks and impressions come from Google Search Console for flatart.com.tr, read through Ahrefs' Search Console connection (project "Flatart", verified) on 23 October 2026. Monthly figures are Ahrefs' monthly grouping of the daily data; October is 1–19 October. Positions are Search Console's average across every country and device. The chart shows clicks per day so the partial October can stand beside full months.

The first place is one search: a screen recording Emre Elbeyoglu made of Google on 23 October 2026, in Ankara and on his own computer, so Google may also have personalised it. A check that sends no location (a search API querying Google Türkiye, the same day) had flatart.com.tr on page three, and Search Console's average is 12.4. All three are true at once: agency searches are local, and where you search from decides the order.

Rankings, volumes and difficulty come from Ahrefs: the Rank Tracker project "Flatart" (Türkiye, desktop) and Site Explorer, both 20 October 2026, and Keywords Explorer for dijital pazarlama ajansı. The one exception is the first place for dijital pazarlama ajansları in "Where Flatart stands today": a Google search from Ankara on 23 October 2026. Links are Ahrefs' referring-domain history and anchor report in subdomains mode, and the competitors' Domain Ratings come from its national snapshot of that search.

The homepage changes are read from the Wayback Machine's captures of flatart.com.tr on 12 June, 8 August and 14 October 2025, and 14 March and 14 June 2026. A change dated "by" a capture happened between it and the one before.

What this can't show. The site and its content changed over months while Google kept re-ranking the web. The order of events is on record. How much each change did is not.

The outcome

In Ankara, Flatart is the first organic answer to the search that names its business. Across Türkiye it is early on page two, from page six. The whole site's average position went from 29.7 to 9.0, and it gets 75% more clicks a day than in July 2025.

What's open is on this page too. Clicks peaked in February and have eased since. ankara seo ajansı slipped from 2.0 to 5.5. And the national result for dijital pazarlama ajansı, where most of the agencies ahead of Flatart have stronger link profiles, is the next one to win.