How DeepSearch Won Google for Its Own Name, Then Turned to Phone Lookups
DeepSearch shares its name with other people-search apps, IBM's Deep Search and Jina AI's DeepSearch. When the work began on 1 September 2026, Google had DeepSearch at an average position of 6.1 for its name; in the four weeks to 8 November it averaged 1.8, and its phone-lookup pages went from 36 Google clicks a week to 2,487. Every figure here is dated and sourced.
DeepSearchAI people search · Consumer app
![Alptekin Can, DeepSearch's co-founder, in a black cap and sweater in front of a sunlit ochre wall. On the left the photo turns into a stippled pencil drawing of a window, a plant and a side table, with an orange SEOmator agent plush on the table and an [SEO] search results card above it.](/_next/image?url=%2Fimages%2Fcustomers%2Fdeepsearch%2Falptekin-can-deepsearch-cover.webp&w=2048&q=75&dpl=dpl_BNAoNQoo8Kg4PK3oEKFw2Mdn4cKq)
Key results
- Average Google position for “DeepSearch” in the four weeks to 8 Nov 2026, from 6.1 in August, the month before the work began (Search Console)
- 1.8
- Google clicks from every search except the four name searches, August to October 2026 (Search Console)
- 10,834 → 98,721
- Google clicks a week to the phone-lookup pages, week of 31 Aug (the work began 1 Sep) to week of 2 Nov 2026 (Search Console)
- 36 → 2,487
DeepSearch is a paying SEOmator client.
Google clicks to the phone-lookup pages, by week
Search Console · to 8 Nov 2026
The work begins · 1 Sep 2026
×69 by 2 NovSeptember 2026 spam update · 24 Sep – 8 Oct
×8.8 by 12 Oct
| 17 Aug | 29 clicks |
|---|---|
| 24 Aug | 42 clicks |
| 31 Aug | 36 clicks |
| 7 Sep | 43 clicks |
| 14 Sep | 111 clicks |
| 21 Sep | 128 clicks |
| 28 Sep | 168 clicks |
| 5 Oct | 296 clicks |
| 12 Oct | 1,125 clicks |
| 19 Oct | 1,808 clicks |
| 26 Oct | 2,260 clicks |
| 2 Nov | 2,487 clicks |
Where DeepSearch stands today
- Google clicks in the four weeks to 8 Nov 2026, every page and country (Search Console)
- 129,331
- Of those, clicks to the phone-lookup pages, 5.9% of the total (Search Console)
- 7,680
DeepSearch on Google
Ahrefs · US · 12 Nov 2026
| Keyword | Position | Searches/mo | Difficulty |
|---|---|---|---|
| DeepSearchDifficulty 50 | 1 | 8,900 | 50 |
| deep searchDifficulty 55 | 1 | 1,600 | 55 |
| social media lookupDifficulty 56 | 2 | 2,100 | 56 |
| 279 area codeDifficulty 1 | 1 | 27,000 | 1 |
| 520 phone number lookupDifficulty 26 | 1 | 1,800 | 26 |
| 717 phone number lookupDifficulty 1 | 8 | 2,000 | 1 |
Ahrefs checks from one point in the US; Search Console, in the figures beside it, counts every country. Difficulty is Ahrefs' 0–100 estimate of how hard Google's top 10 is to reach.
The challenge
DeepSearch is an AI people-search app: type a name, phone number, email address or username, or upload a photo, and it gathers what the public web says, with sources, then answers follow-up questions. Its developer is Reload Technologies – FZCO, in Dubai. The domain was a for-sale page in 2024 and a parked redirect in early 2025, by the Wayback Machine's captures; Search Console's data for the new site begins in June 2026.
The name was the first problem. On US Google, "DeepSearch" also brings up another app called DeepSearch on Google Play, a site at deepsearch.bio titled "DeepSearch — Find People by Name", deepsearchai.co, a "Deepsearch AI Search Assistant" in Microsoft's app store, IBM Research's Deep Search and Jina AI's DeepSearch. Google's AI Overview for the name cites OpenAI's deep research pages beside them. For a new site, being found by name means Google first has to work out which DeepSearch a searcher means.
In June 2026 DeepSearch's average position for "DeepSearch" was 35.1, page four, with 41 impressions and no clicks. By August, the month before the work began, it averaged 6.1, and only 4.2% of its impressions for the name became clicks.
How the work was done
Emre Elbeyoglu, SEOmator's founder, works on it directly with Alptekin Can, DeepSearch's co-founder. The work began on 1 September 2026 and ran in two parts, in order: first the name, then the phone-lookup pages.
The name. The Wayback Machine's first capture of the new site is from 24 September 2026, three weeks into the work, so what changed before it isn't on record. Between that capture and the next, on 30 October, the homepage changed in three ways:
- Its h1 names the brand. "Find people online" became "Find people with DeepSearch". The title was already "DeepSearch — AI People Search by Name".
- Its structured data names the company behind it. On 24 September the
Organization markup pointed to the Google Play app, a GitHub organization
called Reload-Apps and two npm packages. By 30 October it named the developer,
Reload Technologies – FZCO, with its legal name and Dubai address, and its
profile links (
sameAs) had become the brand's own accounts: LinkedIn, X, Threads, Instagram, TikTok, GitHub, YouTube and Google Play. On 13 November there are 11, with Snapchat, Substack and the Chrome Web Store extension added. - It links the pages that say who runs it. By 30 October the homepage linked a Trust Center, a methodology page and a page of key facts for AI assistants. None was linked on 24 September.
The phone-lookup pages. DeepSearch has a page for each of 372 US area codes
(/phone-lookup/279 and so on) and a phone-lookup page in 15 languages and
markets. An area-code page answers the question its search asks ("Who's
calling from 279?") with the code's location (Folsom, California), the codes
used alongside it and an FAQ, and carries Article, breadcrumb and FAQ markup.
The results
The name: page four to first
| Month | Avg. position | Clicks | Impressions |
|---|---|---|---|
| June 2026 | 35.1 | 0 | 41 |
| July 2026 | 11.6 | 46 | 1,432 |
| August 2026 | 6.1 | 4,448 | 105,537 |
| September 2026 | 2.9 | 70,199 | 400,256 |
| October 2026 | 2.0 | 9,377 | 31,855 |
| 12 Oct – 8 Nov 2026 | 1.8 | 8,798 | 26,221 |
"DeepSearch", Search Console, deepsearch.app, every country.
The climb from 35.1 to 6.1 came before the work began; the move from 6.1 to 1.8 came after. The position improved every month. The clicks didn't follow it, because searches for the name rose and fell on their own: impressions went from 105,537 in August to 400,256 in September, then to 31,855 in October. What drove September's searches isn't on record, and this story doesn't credit SEO for it. What did change steadily is the share of its impressions that became clicks: 4.2% in August, 17.5% in September, 29.4% in October and 33.6% in the four weeks to 8 November.
On US Google, DeepSearch is now the first result for its name:
| Position | Result | Domain Rating |
|---|---|---|
| 1 | deepsearch.app, "DeepSearch — AI People Search by Name" | 12 |
| 3 | deepsearch.bio, "DeepSearch — Find People by Name" | 9 |
| 4 | Google Play, "DeepSearch – AI People Search", a different app listing | 100 |
| 6 | deepsearchai.co | 1 |
| 8 | Microsoft Store, "Deepsearch AI Search Assistant" | 96 |
| 9 | IBM Research, Deep Search | 93 |
| 10 | Jina AI, DeepSearch | 77 |
Ahrefs SERP overview, "DeepSearch", US, 11 November 2026. Position 2 is Google's AI Overview, which cites DeepSearch's homepage among ten sources. The Google Play listing is com.appfactory.deepsearch; DeepSearch's own app is app.deepsearch.
The same holds for "deep search" (2.1 on average in Search Console over the four weeks to 8 November), "DeepSearch AI" (1.9) and "DeepSearch app" (1.4).
Everything except the name
Because the name's searches swung so hard, the site's total clicks are read best with them taken out:
| Month | All Google clicks | The four name searches | Every other search |
|---|---|---|---|
| July 2026 | 1,116 | 80 | 1,036 |
| August 2026 | 20,447 | 9,613 | 10,834 |
| September 2026 | 213,217 | 120,594 | 92,623 |
| October 2026 | 122,342 | 23,621 | 98,721 |
Search Console. The four name searches are "DeepSearch", "deep search", "DeepSearch AI" and "DeepSearch app"; every other search is the site's total minus those four, so it still holds other phrasings of the name.
Total clicks fell 43% from September to October. Searches beyond those four rose in the same months, from 92,623 to 98,721, and from 10,834 in August, the month before the work began.
The phone-lookup pages
| Month | Clicks | Impressions | Avg. position |
|---|---|---|---|
| August 2026 | 75 | 556 | 15.4 |
| September 2026 | 397 | 32,022 | 9.8 |
| October 2026 | 5,362 | 1,265,743 | 9.6 |
Every URL containing /phone-lookup, Search Console.
In the four weeks to 8 November the phone-lookup pages brought 7,680 Google clicks, 5.9% of the site's total. Most came from the language and market versions of the main phone-lookup page, not the area-code pages: the Brazilian Portuguese version brought 2,271, the English 1,816 and the Russian 1,781. The 372 area-code pages brought 584.
Their click-through rate rose while their position held. In the week of 5 October 0.17% of their impressions became clicks; in the week of 2 November, 1.31%, at an average position between 9.5 and 9.8 throughout. Impressions fell from 482,274 in the week of 19 October to 189,461 in the week of 2 November, and clicks rose from 1,808 to 2,487.
Why it ranks first for its name
Our reading, with what each part rests on.
The markup says which DeepSearch it is. Google's documentation for
organization structured data
says it can help Google "better understand your organization's administrative
details and disambiguate your organization in search results", and describes
sameAs as a URL to "your organization's profile page on a social media or
review site". By 30 October DeepSearch's markup named its developer and
linked eight profiles under the brand's name. The changes on record sit inside
the move from 6.1 to 1.8, not the earlier climb from 35.1, which came before
the work began.
Searchers pick it. Of the times DeepSearch's site showed for "DeepSearch", the share that became a click went from 4.2% in August to 33.6%. A page that keeps being chosen for a name is consistent with Google treating it as that name's site. Which came first, the clicks or the position, Search Console can't separate.
It isn't authority. DeepSearch's domain, deepsearch.app, has a Domain Rating of 12. The results below it include Google Play (100), Microsoft's app store (96), IBM Research (93) and Jina AI (77). Links don't explain the first place.
How these numbers were measured
Clicks, impressions and positions come from Google Search Console for deepsearch.app, read through Ahrefs' verified Search Console connection on 13 November 2026, with data to 9 November. Search Console reports searches in lowercase; this story writes the name as DeepSearch, which Google treats the same. Months are calendar months; weeks run Monday to Sunday; "the four weeks to 8 November" is 12 October to 8 November 2026. Positions are Search Console's average across every country and device, which it defines as the topmost position a link to the site held, averaged across the searches it appeared in. Page-group figures come from Search Console's page data (the phone-lookup pages are every URL containing /phone-lookup). Query figures come from its query rows, which leave out anonymized searches, so "every other search" is the total minus the four name searches.
Rankings, volumes and difficulty come from Ahrefs: Site Explorer's organic keywords (US, 12 November 2026) and its SERP overview for "DeepSearch" (US, 11 November 2026). The homepage changes are read from the Wayback Machine's captures of deepsearch.app on 24 September and 30 October 2026, and the live page on 13 November. Google's updates are dated by its Search Status Dashboard.
Where the sources disagree. Ahrefs estimated DeepSearch's organic traffic at 26,430 visits a month on 1 October 2026 and 77,346 on 1 November; Search Console counted 122,342 clicks in October. Ahrefs models traffic from the keywords it samples, Search Console counts clicks, so this story reports Search Console.
What this can't show. Why searches for the name spiked in September. What changed on the site in the first three weeks of the work, before the first capture on 24 September. What DeepSearch did itself before 1 September, when the name had already climbed to 6.1. The links: Ahrefs counted 788 referring domains on 1 November 2026, from 37 on 1 April; we haven't audited them, so this story doesn't credit them. And Google's November 2026 core update, which began on 10 November, after the last day measured here.
The outcome
Ten weeks after the work began, DeepSearch is the first result on Google for its own name, a name it shares with other apps, an IBM research project and Jina AI's DeepSearch. A third of the times it shows for that name, it gets the click. Outside the name, clicks grew from 10,834 in August to 98,721 in October.
The work has moved to the phone-lookup pages, and what's open is there. The 372 area-code pages are seen and rarely clicked: in the four weeks to 8 November they had 1,030,000 impressions and 584 clicks, at an average position of about 9.6, the bottom of page one. Their impressions fell from 424,109 in the week of 19 October to 109,558 in the week of 2 November. Moving them up, and making them the result a searcher picks, is the next part of the work.
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