Does your site,
- Focus on quality user experience with simple and intuitive design navigation?
- Generate original content which is unique, original and valuable?
Congratulations! You are eligible for a higher ranking in search results and organic traffic to your site.
Let’s look into some of the most important things you could do to increase organic outreach and traffic to your site.
What is organic traffic?
When people using search engines find your site in the relevant search results, and then [most importantly!] visit your site – this is your organic traffic.
You can also get organic traffic from social media sites like Facebook, Instagram, Twitter, etc. Other sites could refer people to your site; and, if people can easily remember your site’s address and directly visit your site, this is also organic traffic.
Let’s see what else we could do to increase organic traffic to your site.
Work on solid content creation strategy
One of the easiest tips to grow organic traffic is producing good quality content regularly. Google revolutionized the user experience of content demand and consumption. If your content fails to interest your audience, then it will surely go down in rankings and search results. Despite an attractive site design or a raging social media, you need to understand that content is supreme and creating or curating good quality content is key to great rankings. 75% of the users don’t go beyond the first page of search results. How prepared are you?
The right keywords
Search engines require keywords to index the pages. Relevant keywords will increase the chances of users finding your content. So while you do not need to stuff your content with keywords anymore [thankfully], you do want to use important keywords for search engines to identify your content.
The end in mind is the user – your potential customer. Depending on your market niche, you need to use tools to list the keywords that potential customers want to find. These include words and phrases [or long-tail keywords], for example, ‘organic traffic’ [phrase] and ‘how to grow organic traffic to your website’ [long-tail keywords] will bring different search results.
Conduct a good keyword research to understand what the popularly searched keywords by the users of your market. And use these findings in your content, meta description, alt text, etc. for greater ranking in search results.
SerpIQ analyzed that pages with over 2,000 words ranked higher and better in the search. They also found that sites that have been established and continuously produce and update content get more links.
Sites that have more content get more links because trends suggest people like sites with more data. This trend, however, is not suggestive of the fact that Google or other search engines like longer content. Although, it is suggestive of the fact that comprehensive details about a topic would most probably be laid out in a longer copy.
Your copy length ought to be justified though. Don’t write for the sake of making your word count go over a 1,000. If your topic is explained best in lesser number of words, then that’s just fine.
Do remember you need to be read and followed by your customers. While you may get visitors by the thousands each day, in the end, you need conversions – people who buy from you and become your customers – not repelled by the content on your site which is not useful or interesting.
Use images in your title and content copy. They make reading easy and create a stronger understanding, provide visual appeal, and build connections in the readers’ minds.
For each of your blog posts and articles on the site, make sure you have a featured image that goes with the title. For when you share your article, or it gets shared by others, the title image appears as the thumbnail which is attractive and brings audiences to your content. Many sites are offering free images should you worry about copyright issues.
Regular posting schedule
Consistency leads to success. Once you have created a blog space, you need to keep posting on a regular basis. There are numerous free scheduling tools out there to help you manage your posts on your site and social media platforms.
If you have decided on one blog post a week, go for it by all means, but that means you need to post weekly! Don’t miss out on your posts as readers lose eagerness to read more from you. Most users get put off by finding out that a site posted last six months ago.
The impact of social media
Social media has proven to augment popularity for brands and businesses. The penetration and popularity you could get from social media will also impact your ranking in search engines.
Together with a smart SEO strategy, you should invest in a social media strategy as well as a content generation strategy. SEO and social media are inbound marketing strategies that lure interested potential customers and increase familiarity. They increase awareness of your brand and seek to engage visitors to become customers.
Think of the last time you were interested enough to follow a certain brand and bought an item which you thought was good enough to try. Convincing enough, right?
Again, consistency is key to success. Your social media platforms must be regularly updated even if you blog updates weekly. Many businesses have had considerable success with co-blogging with other brands or engaging in discussions on social media platforms, which lead to a satisfying increase in organic traffic.
Invest in SEO
Growing organic traffic to your site is important, and you would want to invest in SEO to grab the attention of the customers in your market niche. SEO greatly helps uplift the organic traffic to a site.
Search engines are ruling regarding people relying on their credibility to offer reviews, comparisons and billions of search results that make the customer more aware of their buying choices.
An organic SEO strategy will help people find you easily on search engines, and it is more cost-effective than pay-per-click ads and other paid mechanisms to get noticed.
Additionally, the SEO strategists will audit and scrutinize your backlinks [links to other sites that increase visibility and ranking in search results]. For this, you will have to make sure that the links you provide in your content are of sites that are popular and have a higher ranking in search results as well as a commanding presence on social media.
Go ahead, read some incredible statistics about SEO effectiveness. Three things: user experience, site optimisation, and great content are your perfect recipe for growth in organic traffic.
In a nutshell, you must first think of the market you are competing in and target the users’ needs and requirements. Complementing your products and services, write content that is useful, insightful and valuable on a regular basis that would keep your audience engaged.
Secondly, engage the services of SEO specialists who will audit your site and help you improve your outreach with organic SEO strategies. An SEO audit looks like this. Read about SEO and how it works to understand the jargon and technicalities. Monitor the progress and work towards improving your rankings and popularity using social media platforms.
Remember, once you are on the internet, you will need to work on the strategies of creating and managing content, enabling your content to reach your target audience using SEO and social media, and work on improving your products and services as a business, all the while checking the effectiveness of all your online campaigns via regular audits.