Your web traffic and SEO rankings are determined by many factors. However, even if you have done everything right from having a killer layout, to figuring out the right keywords density to solid blog posts with quality content, you still might have trouble seeing your page rank increase. Why is this?
Even if you do everything the right way, there are still plenty errors that can prevent you website from being seen both by users and by search engines. Google and other search engines determine their ranks by the quality of content and how well a site functions.
Your website is its own network of different pages. All these pages need to connect to each other (and to the outside world) for both users and search engines to correctly see it. For example, if you create a new blog post and within it, you try to create an internal link to a page on your site and have a typo in the hyperlink then you will create a broken link.
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If you are posting content regularly, it is easy to forget about checking all your links, but just a few of these small mistakes add up because it makes your site look disorganized both to users and search engines.