Why Is Your Website Not Showing Up on Google? How to Troubleshoot it?

Why Is Your Website Not Showing Up on Google? How to Troubleshoot it?
In order to understand why your website may not be appearing on Google search results, it's crucial to comprehend just how Google Search actually functions.

Let's explore each of these three stages in detail.

SERP's letters which means search engine page results

Introducing the Three Stages of Google Search

Google Search operates in three primary stages: Crawling, indexing, and serving search results. These stages constitute the backbone of Google's search algorithm.


Crawling, as the name suggests, is the process where Google dispatches a fleet of 'spiders' or 'bots', also known as crawlers, to discover new and updated content on the web.

This could range from new web pages, blogs, or websites and changes in existing web content. Basically, anything that can be publicly accessed on the internet can be crawled.

The crawler starts with a list of known web addresses from past crawls and follows the hyperlinks on these pages to discover new URLs.

This process of 'crawling' takes into account not just the content of each webpage, but also critical marketing attributes, including backlinks and meta tags.


After Crawling comes the stage of Indexing. Once the Google bots have crawled the internet and discovered new web content, the page and its content are processed to comprehend what the page is all about.

It’s the process whereby Google stores and organizes the information gathered during the crawling process.

The bots analyze the textual content, coding, and overall structure of the webpage, accounting for key elements like the title tags, meta descriptions, header tags along with the relevancy of the content.

It then stores this information in its massive database, known as the Google Index, which is, in essence, Google's giant digital library of the web.

Serving search results

The final stage is when Google presents the information in its search results. When a user types a query into the Google search box, Google's algorithm gets to work.

The algorithm searches its index to find the most relevant pages for that particular query, based on numerous ranking factors such as keyword presence, page quality, user experience elements, and links among others.

These results are then ranked based on relevance and quality and are served to the user.

Why is My Page Missing from Google Search?

an angry woman who bites her pencil and looks toward to her laptop

If you have ever found yourself asking, "Why is my website not showing up on Google?", it may be due to issues with the crawling and indexing process we discussed earlier.

In addition, other factors may be causing this condition. Let's take a look at all these factors together to better understand.

Your website is too new

Your website might just be too new to be on the Google radar. Search engine spiders have a lot of ground to cover daily, so new sites might not immediately be crawled and indexed.


Patience is the key here. Besides, make sure to submit your website's URL to Google and generate a sitemap to expedite the process. Also, try to get some backlinks from reputable sites as they can speed up the crawling and indexing process.

Duplicate Content Issues

If your website hosts a large amount of duplicate content, it confuses search engine bots. This confusion often leads to either none or only one of the duplicates being indexed.


  1. Regularly run content audits to detect and remove duplicate content.
  2. Implement canonical tags to let search engines know which page should be prioritized when similar content is found.

You don't have enough high-quality backlinks

The quality and number of backlinks showing credibility and trust play a significant role in how your website ranks on Google.


  1. Focus on creating high-quality content to organically earn backlinks.
  2. Reach out to authoritative websites for guest blogging opportunities or participate in relevant communities and forums to leave backlinks.

Lack of "authority" on your page or site

If your website is not trusted or recognized as an authority in its field, it might not rank well on Google, even if it's indexed.


  1. Regularly publish high-value content targeting your niche, using proper SEO practices.
  2. Build relationships with other authorities in your field for collaboration or backlinks
  3. Ensure a clear and logical structure on your website to provide a good user experience.

Your webpage doesn’t align with “search intent”

If your webpage's content doesn't match the intent behind the search terms you're targeting, Google won't consider your page relevant to show in the search results.


  1. Understand the user intent behind your researched keywords.
  2. Make sure that your content answers the questions users are asking or provides the information they're looking for.

Your website has received a Google Penalty

If your website's visibility takes a serious and sudden hit, you might have been slapped with a Google penalty, either manual or algorithmic.


  1. Regularly check Google Search Console messages for any manual action notifications.
  2. Stay updated with changes in Google's algorithm and adjust your SEO strategies accordingly.
search console screen that shows not indexed pages of a website

Crawling Issues

Crawling issues occur when Google's bot cannot access your page. This more often than not leads to your website or specific pages on your website being overlooked by Google, hence resulting in their absence from the search results. Here's how such an issue affects your page’s visibility and how you can rectify it:

How Crawling Issues Affect Visibility

Without a successful crawl, a page cannot move on to the next step - indexing. This means that Google won't acknowledge the existence of the blocked pages, thus making them virtually invisible to the search engine and, by extension, to your potential audience.


Here are some steps to solve potential crawling issues:

Regularly Update Your Content: Google's spiders love fresh, updated content. Frequently updating your site forces the Google bots to visit your page more often, increasing your chances of being crawled.

Improve Your Website's Speed: If your website takes a long time to load, the crawling bot may abandon the process prematurely. Ensure that your web pages load quickly to maximize your chances of being crawled successfully.

Check Your Robots.txt File: Misconfigurations in the robots.txt file can prevent Google bots from crawling your site. Make sure the file is not blocking important pages.

Resolve Server and DNS Errors: Server errors or issues with your site's DNS can disrupt Google's crawling process. Monitor your site for server availability and fix any issues that arise promptly.

Create a Sitemap: A well-structured sitemap can guide Google's bots through your website, facilitating the crawling process.

By troubleshooting these potential hiccups, you can enhance the ability of Google's bots to crawl your site, subsequently improving its visibility on the search engine.

Indexing Issues

Indexing issues occur when Google's bot can crawl your page but encounters issues processing or understanding it, thus preventing it from being added to Google's index. Consequently, this would make your site invisible to those using the search engine.

How Indexing Issues Affect Visibility

Simply put, if your site isn't indexed, it isn't on Google. This means that no matter how many searches are made with your target keywords, your page won't show up, essentially nullifying your SEO efforts.


Fixing indexing issues involves ensuring that Google can process your site’s information effectively. Here's how:

Use Google Search Console: This tool can be essential for spotting and diagnosing indexing issues. It provides comprehensive reports and features that can help you understand why your site isn't being indexed.

Avoid Having Duplicate Content: Duplicate content confuses Google's bots, reducing the likelihood of your site being indexed. Use canonical URLs to tell Google which version of a page to index.

Check Meta Tags: Ensure your indexable pages do not have the "noindex" tag. Pages with this tag will not be indexed by Google’s bots.

Ensure Content is Crawlable: Make sure all critical content is in plain HTML text format which is easily crawlable by Google’s bots. Content in non-text formats like JS or Flash might be harder for bots to process, preventing the page from being indexed.

Improve Your Website Structure: A clear, logical website structure makes it easier for Google’s bots to understand and index your website. Proper usage of header tags, internal linking, and a logical content hierarchy are all integral to a well-structured website.

In conclusion, don't be disheartened by the initial hiccups. Whether it's visibility on Google or any challenge life throws at you, the key lies in comprehension. Understanding what's going wrong, devising strategies, implementing them, and most importantly, being patient will eventually lead to a favorable outcome.

Remember, standing out on Google isn't an overnight phenomenon. It requires effort, consistency, and indeed patience. But if you're on it, and with this guide at your disposal, rest assured, success is inevitable. In our upcoming sections, we will explore more solutions like how to submit your sitemap to Google and the importance of user experience. So, keep going forward!
search engine performance page on search console tool

How to Index My Website on Google

Now that we've painted a picture of what might be going wrong in terms of crawling and indexing of your website, let's move onto practical steps you can take to verify if your site is, indeed, missing from Google's index, and the detailed guide on how to ensure your pages make the cut.

Steps to Verify If Your Site is Missing

Before you jump into action mode, logically, the first step to resolving the issue is to confirm if you are facing this problem. Here are a few checks you can perform to confirm this:

Google Search Console: Access your web property on the Google Search Console. Here, the Index Coverage Status will give you detailed insights about which pages have been successfully indexed, which ones failed, and why.

Site Operator: Another quick and easy way to check if your site is indexed is to perform a simple "site:" search on Google, followed by your site's URL, for example, "site:mywebsite.com". If none of your pages show up in the search results, your site is not indexed.

URL Inspection Tool: The URL Inspection Tool is another useful tool within Google Search Console that allows you to check the indexing status of individual pages. Simply type the page URL into the search box at the top of the Search Console and hit Enter. You'll be presented with a summary of the selected URL’s index status.

By critically examining these reports, you can begin to unravel the mystery of your disappearing website!

Google search screen on a mobile phone

How to Fix a Missing Page

Perhaps one of the most perplexing experiences in your SEO journey could be discovering that one of your site's pages is missing from Google's index. However, don’t panic too soon! There are ways to tackle this issue and effectively improve Google's ability to find and crawl your site.

Here's a step-by-step guide to get you started

Submit the URL Directly to Google: Assuming your page is not blocked by robots.txt or a "noindex" tag, you can manually submit the URL directly through Google Search Console's URL Inspection Tool. After putting the URL in and receiving the results, click "Request Indexing", and Google will process your request.

Troubleshoot Your Robots.txt File: As mentioned earlier, you want to ensure that neither your site nor your specific pages are blocked by a command in the robots.txt file. Implement a robots.txt tester tool or tap into the tool provided in Google Search Console to verify the file.

Check for Crawl Errors: If Google is having trouble crawling your site, it's time to diagnose the specific issues and address them. Google Search Console's coverage report provides detailed insights into what's going wrong, which you can use to take targeted action.

Audit Your Site's Structure: Your website's structure plays a vital role in its crawlability and, subsequently, its indexability. Run an internal audit targeting your website's internal and external links, its XML sitemap, and overall navigational structure. If there are broken links or inaccessible pages, repair them ASAP.

Refine On-page SEO: If your pages lack sufficient optimization for relevant keywords or lack important metadata (like title tags and meta descriptions), Google might hesitate to index them. Make sure all your pages are optimized according to SEO best practices.

By following these strategies, you can upgrade your website's friendliness towards Google's bots and convince them of your site's worthiness to be indexed and displayed in search results.

Always remember, Google wants to deliver the best user experience. Help Google understand your page better, make sure it's user-friendly and offers high-quality, unique content, and rest assured; you'll find yourself on the search engine’s good books!


Well, we made it to the end of our journey uncovering the intricacies of the question: "Why is my website not showing up on Google?"  With an understanding of how Google crawls, indexes, and serves search results to how to navigate through penalties and technical issues, we’ve covered the A-Z of troubleshooting and rectifying issues related to the invisibility of your site on Google.

Remember, SEO and making your site more visible is not a one-time thing but a continuous process. It requires consistent efforts, strategic planning, deep understanding, and above all patience. And don't be scared to try out new strategies, perform regular site audits, and optimize your website for both search engine bots and human beings.

Finally, always remind yourself - Google's main agenda is to present the most relevant, high-quality content to users. Once you align your website goals with Google's aim, you're on the path to SEO success. And that's where we come in, providing the strategic insight and expertise to help you achieve your SEO goals and ensure your website's visibility resonates throughout the Google universe.

Now that you're equipped with all this knowledge, go ahead, and conquer the search engine rankings. And remember, no matter how daunting the Google landscape may seem, when you persevere and implement your learnings effectively, success is just a click away!

But until then, keep optimizing, keep learning, and keep growing. Happy SEO-ing!

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