How Using Case Studies Can Earn You Natural Backlinks


Case studies are a powerful tool to gain backlinks. Your audience generally prefers reading them as well as sharing them on social networks. And, of course, linking to them. A case study is great because it shows what kind of methods you have made use of, what challenges you have faced, and what you gained from all of it as a website. They are essential for your SEO efforts because search engines value quality content. It is no longer enough just to create content with an abundance of keywords and links. Now it’s all about quality links leading to your pages that have some value. In this article, we are going to delve a little deeper into how you can benefit from case studies when it comes to natural backlinks.

Define the purpose

Why would you want to create a case study to get backlinks? While the main reason is for you to get better search rankings, you should first start with links that draw traffic to your content. There’s more to it than just the link – you want to draw traffic and prospects. And the best way to do this is by providing them with quality content. In order to do this, you should write a guide that follows each step on what you want to educate your audience about. If you write a valuable case study, you will get to your goal – driving targeted traffic which, in the result, provides you with a lot of natural backlinks.

Research the market

After you have defined the reason why you need to research the market in order to learn what questions people are asking about the topic that you want to write about. A good place to look for this is Quora. Browse the website to find the people asking questions that are relevant to you, and you will learn what you need to focus on. It is generally the best idea to write case studies by answering commonly asked questions, or about topics that are complex.

Go for long-tail keywords

You need to know that there’s a difference between market research and keyword research. Next, to knowing what questions people are asking, you also need to find out what are the most commonly used keywords for finding that particular topic. Due to the large competition out there, you need to go for long-tail keywords. KeywordTool.io is probably the best tool that you can find for this particular task, no matter what your industry is. Simply input your topic, click the search button, and you will be provided with a list of long-tail keywords that you can make use of in your case study.

Decide what topic you want to write about

Choosing the right topic is a delicate matter. You want to drive prospects to your website, so you need to pay attention to things such as customer needs, the whole process, systems, and metrics. Of course, the final result is gaining quality backlinks. It’s really simple – if the content isn’t valuable, it won’t bring you the desired result. So, for example, as a social media expert, you shouldn’t write about link building. What you want to do is, write about how social media helped businesses to succeed.

Share other people’s case studies

If you have decided what you want to educate your audience about, you should certainly write your own case study. However, you should know that it’s alright to share other people’s case studies as well if they come from sources with authority and credibility. To find such studies, all that you need to do is Google for something like: case study + “your topic”. It’s interesting to know that your prospects don’t necessarily want to know if the case study came directly from you. As long as it’s valuable to them, it will do what it’s supposed to do. Since valuable content is unique and not easy to find, other websites will link to these case studies as well.

Let the websites know that you linked to them

If you shared someone else’s case study, Green SEO Perth experts suggest that it would be a wise idea to let them know about it. A case study on its own doesn’t result in backlinks – it is necessary to draw people to share and link to it if they are willing to. The way to do this is to reach out to those that might provide you with backlinks. Write a message to the blog owners whose case study you have curated, and let them know that you linked to their website. They will certainly appreciate it and will share and link to it. Make sure that what you write to them is to the point. The way you contact them is your choice – it can be through their contact page, social media, or email.

Locate micro-influencers

In the end, what you want to do is to locate micro-influencers and reach out to them on their social media accounts. Buzzsumo is a great tool for you to do this. It will show you the influencers that have shared a specific post. The way this helps you is that these are the people who will want to share your post as well. Just type in the keyword, click on the button, and you will be provided with the list of influencers. Then all you need to do is contact them via Facebook or Twitter and tell them that you have an article that provides, even more, value, which they will certainly want to share with their users.

In summation

In today’s world of SEO, nothing works better than high quality, valuable content. One of the best ways to connect with your users is to write a valuable case study on a relevant topic. The more case studies you write, and the more micro-influencers you connect with, the more natural backlinks you are going to get. Natural backlinks have played an important role back when Google came up with their first ranking algorithm, and they still do.