Every time new algorithm updates get released, businesses are left scratching their heads with unpredictability and uncertainty as to what will happen to their existing rankings. Where some websites may receive a boost in the SERPs, others may sink lower. This is primarily because of each updated algorithm results in the leading search engine, Google trying to make SEO results more relevant than before. This makes it imperative for webmasters to stay updated on the latest algorithms and policies.
It also makes it crucial for businesses from all types of industries to employ new techniques or tips listed by Google for generating more traffic. Of course, there is a lot of recoding and restructuring that goes into avoiding the giant ax from Google. However, there is a way for you to make changes to your website quickly and in ways similar to the leading search engine. Yes, you can take advantage of SEO page analysis tools for information and guidelines to make your website better.
Look below to learn about the Top Five SEO Page Analysis Tools that can bring great results regarding improved visibility, rankings, and web traffic.
There’s no better way to understand the way Google wants to see your site than to ask the leading search engine itself. Available for free, the Google Webmaster Tools is a novice-friendly resource that provides valuable insight and in-depth overviews on the fundamentals of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
For instance, the new “Fetch as Google tool” displays URLs the way Google views them, which can come in handy when you want to troubleshoot for poor SEO performance. The information provided by this tool can be used for modifying and customizing your pages for better results while eliminating problematic coding.
Google Webmaster Tools even offers a “PageSpeed Insights” feature, which enables you to analyze the performance of both your mobile and desktop website in terms of responsiveness, navigation, and speed. This feature proves incredibly useful as more users are shifting to mobile search queries. Offering instant page load speeds is the only way to hold on to visitors.“Fetch as Google tool” displays URLs the way Google views them Click To Tweet
If you are looking for ways to boost your linking strategy, then you will find excellent capability with Seomator. This software is available for free trial and ensures links on a webpage, whether internal or external, actually work or not. This helps in dealing with broken links while improving the quality of your backlinks and citation strategy.
Since the broken link checker makes it easy for editors and publishers to make corrections before a page goes live, it also helps in saving time and tremendous embarrassment from viewers who might avidly be waiting to check out your links. So nothing can be more frustrating than an error showing up telling you “the link is broken.”
Thanks to its easy-to-use interface, Seomator offers good reliability and efficiency to users. The software upon analyzing your webpage will automatically highlight all the problematic issues with todo priorities and provide recommendations on how to fix them. This makes it easier for you to replace the broken links that are no longer active with ones that are from reliable and authoritative sources and helps with improving other On-page and Off-page SEO parameters boosting credibility.
Backed by industry-leading data and created by the largest community of SEO information on the planet after Google, Moz. This software is offered in a free 30-day trial, which allows you to access all the features. Then there are paid plans available from $99 per month to $599 per month. The Pro Subscription enables users to leverage a complete and all-in-one SEO tool for increasing your business’ search engine rankings.
Its collection of research tools provides subscribers with the resources they need for building reports, tracking growth, identifying SEO opportunities, and optimizing their overall efforts. Moz Pro offers a tool for Crawl Test enables webmasters to employ their own web crawler, which has the capability of assessing up to 3,000 links for a particular URL, allowing you to analyze your linking strategy. This can be super helpful in influencing your SEO performance.
Developed by UpCity and available for free, the SEO Report Card is a reliable Page Analysis tool that analyzes your website for determining how well it competes with other businesses in the marketplace. In exchange for a bit of your contact information, SEO Report Card will provide you a detailed and in-depth analysis that covers rank analysis, on-site analysis, trust metrics, link building, website accessibility, and current indexing.
For instance, for Rank Analysis you receive a screenshot of where your website is positioned on Bing, Yahoo, and Google based on the main keyword you select. For link building, you get a detailed account of the number of websites that are currently linking back to your site. This makes it easier to differentiate between authoritative, credible and poor sources. You can even conduct a complete on-site analysis for learning about your keyword strategy.
This tool can be used for free and was introduced back in 2007. Ever since then, the Website Grader has been helping businesses of all sizes and types in determining their search engine optimization opportunities. Much has changed of course with new updates, and now the tool offers you plenty of additional capabilities. For performance, you have the capability of checking your site’s speed, requests, and page size. You can even test the mobile-readiness of your site by analyzing its viewport and responsiveness, which allows you to tune it further.
Thanks to the SEO features, you can even determine whether your website is easy to find by bots and humans and what strategies you can use for boosting your visibility on search engines. You can even add an SSL certificate to your site with the software, which serves as a good way to proving to visitors that your site is safe and reliable for contact information submissions.
So, now that you are familiar with the top SEO page analysis tools mentioned above, choosing one that best suits your needs and requirements won’t be a problem.