Each and every day a large number of individuals swing to Google, Bing, Yahoo, and other web indexes to help them find what they are searching for.
To be on the top of the search results is nearly what every organization wishes to possess nowadays. To find ways for having your web page rank the highest in the search results is one of the biggest things to be talked about.
Social Media and SEO relation
The Search Engine Optimization (SEO) world has been going on about how social media can impact organic ranking for any search engine.
Do social signals actually act as a ranking component? SEO uses the ingredients on your website that the search engine needs for their recipe.
It could be hard to believe if likes, offers, or perspectives individuals put on Facebook, Twitter, LinkedIn or other online networking websites really influence organic ranking for SEO. Surprisingly, it is connected and from numerous points of view.
Social signals as a ranking factor; a brief history
A 2016 study on 23 million shares shows a correlation between social signals and the search engine Google. It concluded that a higher presence on social networking sites would prompt a higher place in web index rankings.
As per this report, it was just an observation where the two were meant to have a relation. The characteristics of this are most likely to be more complicated than this and also end up not being the same for all social networking sites.
John Mueller of Google in a hangout was asked if social signals have an impact on organic rankings in Google?
Let’s look at part of what he disclosed:
“Not directly, no. What you do sometimes see however is that the social posts do show up in the search results. They can be content like any other piece of content, and they can rank for keywords, they can rank for your product names, so they can show up in the search results as well, which in turn maybe gives you a little more presence, maybe provides some context for users as well in the search results.”
What has changed in 2017?
Each year, there come more advancements to the SEO part of the web. 2017 has a lot to offer to SEO and more than you can imagine.
Let’s look at some areas of how interesting SEO will get.
- In 2013, a list of more than 200 Google ranking factors list came out. However, as we step into 2017, we cannot rely on that list.
- What matters today for social signals includes content, backlinks, mobile-friendly website and others such as encryption, H1 & H2 headings, etc.
- Bite-sized content: Concentrating on giving as much data as could reasonably be expected in the littlest conceivable space.
- Personal branding for your organization? This will at the same time prompt more open doors and more rivalry, so keep an eye out—and ensure your system is all together.
- In 2017, more importance to user experience is ought to be seen.
- Mobile apps have been a huge success for SEO in the past couple of years. Google has considered mobile applications without estranging the core elements of its search engine. We will most likely be seeing more preference to mobile apps in 2017.
- New ranking opportunities will surface in 2017. We know how numerous individuals use software like Cortana and Siri and how there’s an element of search engine and its usage in this area due to debatable queries.
Enhance your ranking utilizing social media:
Let’s look at few ways to use social signals in order to be on the top of the ranking for search engines!
Desirable Keyword List
The aim should be to reduce the keyword and focus more on the quality of the words that are to be used.
Google’s Keyword Planner can be a way to track the trending keywords in your market and monitor keyword traffic. In that manner, your target will be to include words that have the highest traffic.
Neil Patel at Quick Sprout found that toning it down would be best with regards to your social media. His exploration demonstrates the click-through rate on a section long Facebook copy is two to six times lower than updates that are roughly 40 characters in length.
Have Cornerstone Content
Google can have a tough time filtering out what’s relevant and what’s not when you have numerous pages relating to an identical set of keywords.
In order to avoid SEO confusion, have one cornerstone page and your ranking should be higher.
Use Social Media Pages
Setting up your own page on Google+, Facebook, and others social networking websites and start involving your audience.
We know by now social signals affect SEO rankings indirectly. By being more active on social media, your search rankings will be influenced.
On that note, let’s talk about Vibbi:
Your organization will surely be involved in promotional strategies. If you’re utilizing Twitter or have a YouTube video, you should add links to the website. Optimizing your social media is again an efficient way of dealing with SEO.
This is where Vibbi can be helpful as well. With Vibbi, you can with ease enable your Instagram account with a genuine presence so you can stretch out to more individuals.
This can contribute to an increase in the involvement of your social media and what that will result in is a definite rise in the number of searches linked with your organization, which will, therefore, increase search rankings.
No to Black Hat SEO
This technique can get you banned from Google. What this refers to is when you try to deceit the search engine by purchasing links, which leads to only search engines and no human audience.
A boost in search rankings is attractive but it is can be temporary as Google has shown signs of improvement in detecting it. And it keeps updating its bots to track any loopholes.