If you own a website, you must be aware of the fact that it will only be useful if it appears in the first page of the search results. According to a recent survey, 75% of the people searching for different things online never go to the second page of the search engines as they usually find what they are looking for on the first page only. Therefore, this means that if your site does not appear on the first page of various search engines, it does not exist to most potential customers.
Search Engine Optimization or SEO is important as it allows you to make your website a better one by not only making the content better but also by attracting more online traffic. You can use it to make your site more visible to those who use various search engines to look for keywords related to the products or service you provide.
SEO is, however, not an easy task. It involves many complexities and requires you to get complete knowledge of it in order to make your online marketing campaign successful. You should know what type of posts matter. Successful optimization would also require you to have complete knowledge of best SEO practices and market trends. You can improve your blogs using a number of search engine optimization techniques.
Revolve Around 1 to 2 Long-Tail Keywords
Most people make the mistake of stuffing their blogs with unnecessary words thinking it would help them make their posts better. Unfortunately, this does the exact opposite. Not only it affects the search engine rankings but also the visitors/readers. To make sure you keep your blogs relevant and interesting, use 1 or 2 long-tail keywords. It will not make it feel like as if the words are forced into the blog. In fact, it would allow both you and the reader to stay focused and know what exactly the blog post is about.
Long-tail keywords are also helpful in attracting a healthy amount of traffic as they have a better chance of being searched. You should not use too many long-tail keywords as this might cause you to lose focus or get a bit off topic. However, before setting up keywords, you should do your research on which keywords you should go with. This can be judged by current market trends.
It is important for you to use long-tail keywords in the right place. You do not want to use most of them in a single paragraph. Using them in the correct place also allows your content to get a remarkable rank in search engines. First, you should use the keywords in the title of the blog post. This gives the readers a hint of what they are going to read about. You should also make it eye-catching, like “7 easy ways to make money online”. You should also make sure you use the same keyword in the first 65 characters of the post as Google uses only the first 65 characters to determine the quality and topic of the content.
Also, mention the long tail keyword in each paragraph. Make sure it is there throughout the body. Do not force it into places where it does not fit. It should be inserted in sentences in a way that it is logical and readable. Do not use the keywords excessively in the body though. Use it only where it is necessary and to maintain the readers’ focus. The most important thing is to make your content easy to read and understand so it attracts more people and answers their queries. There has to be a good balance between the use of keywords and the quality of the content.
Search engines use URLs to learn what your content or post is about. To make your blog get a better ranking in the search engines, you can use the keywords or parts of it in the URL. You can create unique URLs for different blogs. This allows the web crawlers to identify the topic of the content immediately. Similarly, it becomes more appealing to readers.
If you add a meta description to your blogs, put the keywords there too. Since it is usually on the top, it is easier for the readers to know the exact topic. Since the meta description can be two or three lines long, you can explain the keyword there too, making the topic much easier to understand.
Make Your Blog Post Mobile-Friendly
The advanced technology has increased overall mobile usage. Now, most people use their phones for most purposes instead of computers or tablets. It is common for sites to appear differently on computers and mobile phones. You should make sure your site’s blog appear perfectly on different screen sizes. If you fail to do so, you can easily lose a large chunk of online traffic. It is also one of the important factors that are considered by search engines to rank your site.
Use Google’s Search Console
To determine which keywords are most used by people, you can use Google’s Search Console. This allows you to create a set of relevant keywords for your blogs so you can keep up with the search trends. The Search Console contains a section called Search Analytics Report that you will have to use in order to divert traffic to your blogs. This is free and can be used whenever you want.
Use Different Tags for Topics
If you reuse the same tags too much, there is a high chance of your content being penalized by search engines. Since duplicating is regarded unprofessional, you can use different words to make the topic clearer. This will allow you to avoid duplication while improving search engine ranking. There would be higher chances of more people clicking on your site as a vast variety of words allow your content to be ranked higher in search engines.