Quick Sunday SEO freak thoughts about ProductHunt


I woke up this Sunday morning with the Saturday aftermath on my face and thought about checking someone’s strength. Last week our product team was so concentrated on spreading the word about us on trendy ProductHunt, and getting ready for this. So far, ProductHunt quality looked pretty good task for analysis, from mine, SEO freak view. I’ve made some research thru similarweb.com:

Similarweb

Similarweb

6.3M of monthly visitors and only ~7% of it came from Organic Search. A good point to dig deeper into ProductHunt jungles in my search of possible traffic growth treasures.

On-Page stuff – Title and Meta Description

I’ve turned on my randomizer and pick Traviс product page for my fast research.

As you can see Titles on product pages consists only of product name:

Copy_of_PH_audit_-_Google_Docs

simultaneously Meta Description using  Tagline – Very short description of the product:

Copy_of_PH_audit_-_Google_Docs

Titles and Meta Descriptions are good start point for any on-page SEO, and it looks like it’s a first thing ProductHunt not good at. As result Google snippets for product pages looks not so attractive as it could be, and have low CTR:

Seomator.com Tags Report

 

Copy_of_PH_audit_-_Google_Docs

Title and Meta Description looks short, as long as SEO best practice is to have 50-60 characters Titles and 150-160 Meta Descriptions. My suggestion for product pages case is always similar:

Generate titles as “%Product name% – %Tagline% + on Producthunt”

And Meta descriptions as “%Product name%: %Tagline%. Posted by %username%  on ProductHunt.”

SERP results will became extremely attractive and user-friendly:

Travic – Transit visualization client for almost any city on Producthunt

Travic: Transit visualization client for almost any city. Posted by Milan vd Bovenkamp on Producthunt.

Letting people know what this product is about starting from search results is easy.

On-Page stuff – More than one H1

SEO best practice – only ONE H1 on the page focused on page target. Header tags add hierarchical structure for the content of product page. Our tags report for random product page looks exhaustively here:

Copy_of_PH_audit_-_Google_Docs

There is no point for using 2-3 H1 for one page when you can use unlimited h2-h6s although without confusing Google Crawler.

On-Page Stuff – Collection pages Meta Descriptions and Titles

User’s Collections have a great potential as a point of traffic attraction. Let’s check how they look in the search results:

Copy_of_PH_audit_-_Google_Docs

In the same time, PH has more attractive and informative user’s description inside collection page:

Copy_of_PH_audit_-_Google_Docs

A PROTIP would be to use:

User description as a page Meta description, in case collection have user’s description.

Otherwise – generating Meta description automatically from collected products.

It looks like folks from PH had plans to use it, but didn’t commit yet.

I’ve got nice first impression from collection’s Titles:

Copy_of_PH_audit_-_Google_Docs

and a title:

<title>Chart Tools – Create Beautiful Charts using these tools</title>

But, digging deeply there uncovered an issue in case user left tagline empty:

Single_Tag_Report_-_www_producthunt_com_-_Seomator-1

Copy_of_PH_audit_-_Google_Docs

<title>Photo Apps – </title>

Nice variant of the title in that case:

Photo Apps – collection curated by Kevin William David

Here are few examples of this issue in search results:

Copy_of_PH_audit_-_Google_Docs

Confusing for both, users and Google what results in rankings of collections pages.

On Page – Allowing Google to Index Redirects URLs

I have no idea why redirects are not blocked from indexing in robots.txt. This content not index-friendly, but for some reason PH don’t care about them:

Copy_of_PH_audit_-_Google_Docs

Using rel=”Canonical” points to 302 redirects in User profiles instead of robots.txt

My fast research of user profiles, for ex. https://www.producthunt.com/@rrhoover shows pretty strange using of rel=“canonical” tag in page sources:

Copy_of_PH_audit_-_Google_Docs

<link rel=”canonical” href=”https://www.producthunt.com/@2” />

and same URL in sitemap.xml:

Copy_of_PH_audit_-_Google_Docs

As result, according to rel=”canonical” Google should crawl and index:  https://www.producthunt.com/@2

but https://www.producthunt.com/@2 – is 302 redirection to  the main page https://www.producthunt.com/

Copy_of_PH_audit_-_Google_Docs

Why it’s used in that way and why it’s “302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)” means temporary redirect?

In case, all that canonical and redirects goal is to block Google from indexing useless user profiles, why don’t just use robots.txt without spending any Google crawlers budget?

On Page – Internal Links

PH have plenty of internal links to product pages; Similar products are pretty cool and helpful for Google and Users::

Copy_of_PH_audit_-_Google_Docs

Why not do the same with collections, to get the same usability results and increase organic search traffic:

Copy_of_PH_audit_-_Google_Docs

Anyway, that’s all the knowledge I can hit you with, for Sunday morning thoughts of SEO freak about PH. Even that lazy weekend analysis of PH shows the room for organic traffic growth and websites quality improvements.

Tools used:

Seomator.com – On-Page analysis

Similarweb.com – Traffic Metrics

Semrush.com – Forecasting of Possible Organic Trafic

Thanks for reading.


About Nick Sawinyh

Proud father, husband, and corgi-owner. I've been working in SEO Industry for more than ten years. I love finding new trends that affect technologies that impact the world of telecommunications and web. Co-founder and Product Manager at Seomator

  • Andreas Klinger

    Awesome stuff.
    We changed to much in the latest months so a lot of that are those just sloppy mistakes thanks for pointing them out – we get a bit blind to it 🙂
    If it’s cool w/ you we would – after our next upcoming release – will implement all your recommendations!

    • Niсk Sawinyh

      First things first ) Fingers crossed about having the same kind of useful feedback for our service. Well, I’m glad you going to implement that stuff and my Sunday morning time was spent usefully.