Just as fir and spruce trees stay healthy and vibrant after you plant the first seeds, the relevance of evergreen content remains (and should remain) after you hit the “publish” button. It is without a doubt that evergreen content is the primary plodder of the digital publishing world as it continues to generate more traffic Read more…

Off-Page and On-Page SEO are the commonly used words in the world of online marketing. While the increased use of social media has changed online marketing at many levels, search engine optimization is still the most widely used way of getting a site to rank higher in search engines and to attract the most suitable Read more…

When people design a site, they make sure it contains eye-catching images and advanced features to make it look attractive. People also create their websites in a way that is user-friendly. SEO experts use different techniques to make the sites more interesting and appear in the top results of search engines. However, some sites require Read more…

What Is Page Speed? Page speed plays an important role in improving your site’s ranking. If you do not pay attention to the page speed, you might be putting your site at risk. It deals with the amount of time it takes to load the pages of your site and it depends on a number Read more…

Each and every day a large number of individuals swing to Google, Bing, Yahoo, and other web indexes to help them find what they are searching for. To be on the top of the search results is nearly what every organization wishes to possess nowadays. To find ways for having your web page rank the Read more…

A well-designed site structure is one of the most important factors that make the site perform well. It is shocking how most people still overlook the importance of a good structure even after getting bad reviews about their sites. Few people know how important it is to maintain a well-defined structure in order to improve Read more…

If you own a website, you must be aware of the fact that it will only be useful if it appears in the first page of the search results. According to a recent survey, 75% of the people searching for different things online never go to the second page of the search engines as they Read more…

  Sometimes, a big piece of a small pie is better than a small piece of a big one. If you’ve been trying hard to rank for those highly competitive, highly searched terms – you might have been struggling to make an impact. Yes – those terms with hundreds of thousands of monthly searches might Read more…

Search Engine Optimization (SEO) is one of the most important aspects of internet marketing. SEO is a complex technique involving a wide range of factors that affect your success. You need a clear understanding of how SEO works and the different techniques that you can use in order to achieve the results you are looking Read more…

Case studies are a powerful tool to gain backlinks. Your audience generally prefers reading them as well as sharing them on social networks. And, of course, linking to them. A case study is great because it shows what kind of methods you have made use of, what challenges you have faced, and what you gained Read more…

Every day, thousands of resources are accessed on the web, either opened in browsers by website visitors or crawled by spiders. Each time this happens, the server that stores the resources receives a request to send back data. One way to speed up this process is to use cache controls such as If-Modified-Since and Last-Modified. Read more…

Websites today are highly advanced and amazingly structured, which has caused the competition in the industry to increase to a completely new level. The technological changes have allowed websites to get better than ever and this is why web crawlers and search engines have to go through a strict process of indexing websites in order Read more…

If you are starting a business from scratch, you should have complete knowledge of not just your target market but also the ways you will use to market your products. It is important to market your products to the right audience. For example, if you deal in luxury and expensive cars, you should know that Read more…

Every time new algorithm updates get released, businesses are left scratching their heads with unpredictability and uncertainty as to what will happen to their existing rankings. Where some websites may receive a boost in the SERPs, others may sink lower. This is primarily because of each updated algorithm results in the leading search engine, Google trying Read more…

SEO is ever changing and constantly evolving, thanks to the efforts of the search engine giant, Google. As we all know, marketing your website isn’t an easy task and optimizing it is an even more complex endeavor. One must have good knowledge about the latest guidelines, policies, and algorithms being introduced by Google in order Read more…

For any website to attract the optimal amount of traffic, it is imperative to adapt ethical techniques for SEO. Not only will this ensure a larger number of visitors, but will also help the potential customers to find a website with better efficiency, which is something essential in order to consistently stay on top of Read more…

So you are feeling exhausted after reading various DIY posts on SEO, right? No need to get confused! Hey! I am not saying that I’ve some kind of magic wand that will clear all your doubts. However, one thing is for sure; I’ll try my best to explain what SEO is all about. After reading Read more…

A Redirect Chain Audit is a must for old and large sites; it is a significant part of a Content Audit that you should pay attention. As you know, redirection is the process of forwarding of users and search engines from one initially requested URL to an another. There are two main types of Redirects: Read more…