Search Engine Optimization (SEO) is one of the most important aspects of internet marketing. SEO is a complex technique involving a wide range of factors that affect your success. You need a clear understanding of how SEO works and the different techniques that you can use in order to achieve the results you are looking for. This system is composed of a number of online tools that you can use to improve your website’s ranking in the leading search engines, including Google and Bing, so your website receives more traffic. This way, you can generate more leads and bolster your sales.
While using SEO, there are various aspects you have to consider to ensure your campaign is successful. One of these important aspects is “On-Page” SEO. Also known as On-Site SEO, On-Page SEO involves a number of elements which help make your site more search engine friendly. Not only does it helps attract a noticeable level of online traffic but also allows you to measure the performance and success rate of the campaign. So, if you are planning to use SEO for marketing your products or services online, you should have a clear understanding of On-Page SEO so you can implement it wisely.
While various other ways and online marketing channels are now available, SEO is still one of the most widely used ways. You might hear some people say SEO is dead or outdated, which is exactly the opposite of the situation right now. SEO is still the most widely used way to divert targeted traffic to websites.
New businesses have to invest in on-page SEO from the outset. Using this technique, they can target their products and services in a highly effective way, getting their message across to their target audience. This can help improve their chances of growth during the early stages. A combination of rightly optimized and On-Page SEO with other online marketing channels is better as it covers all the aspects of a successful marketing campaign. However, before you start using SEO, there are a couple of basic things you should understand:
Right Set of Keywords
You should make sure the keywords you use are relevant and commonly searched for. The set of keywords should be a combination of the most relevant words that will allow you to attract more online traffic. This also helps in ensuring that you can get across to your target audience. So, before you decide on a set of keywords, you should conduct extensive research on the keywords that will best suit your SEO campaign.
Using Keywords in URLs
It is a good idea to use keywords in links or URLs, as it would help improve your site’s rankings in SERPs. This is because a short but clear and detailed keyword in URLs will attract more traffic, hence increasing the number of visitors to your site. For instance, www.website.com/index.php?page=1 would not attract as many people as www.website.com/how-to-earn-money-online would.
Interesting and Attractive Domain Names
Setting up a domain name is one of the most important elements while using SEO as it plays an important role in deciding whether people will visit the site or not. However, this is not too complex but, in fact, it only requires you to choose a couple of words or names, which are not only highly relevant to your business but are also short and descriptive. The domain should be set in a way that it tells the online viewers what your business offers.
You should also make the domains consistent. For example, when you type www.facebook.com or just facebook.com, you land on the same page instead of two different pages. The same should be the case with your website. Also, make sure you use old domains along with new ones. While new domains are easy to generate, older domains are more descriptive as they involve complete keywords instead of abbreviations. They are also easy to search for.
High Quality and Original Content
You should make sure all the content on your website is original and not copied from anywhere. Moreover, it should be relevant and easy for people to understand. This will help your website in various ways. The higher the quality of your content is, the higher would be chances of people sharing and liking it. This is only possible if the keywords you use are relevant to your content. The title, subheadings, descriptions and other highlighted text should be unique and should not go off-track. Also, make sure your website is not too heavy or else it will take too long to load.
Keep in mind that people only wait a couple of seconds for a site to load. Websites that make people wait for them to load are often regarded as no-go sites and you do not want your website to get this tag. You can also hire experienced and highly professional writers so there is an increased chance of other websites taking information from your site and thus mentioning or referring it. This will allow your website be considered an authority. The content on your should be interesting as it makes people stay on your website for longer. To make it even more interesting, you should add images and animation.
Using Descriptive Tags and Names on Media Files
Just like using keywords in the URLs or links, you should also use proper names in the media files so that it is clearer and easier to understand for your target audience. Your website should include videos, pictures, GIFs and other non-text document and make sure the correct name is displayed when user places the cursor on it. For example, image123.jpg would not only be unprofessional but also vague but using Samsung_S3.jpg would be better. You should also use tags and short descriptions in your images and videos as this will allow for a higher ranking in the search engine.