Almost All SEO Audit Tools on a SEO Software Market [Updated for 2018]


There are plenty big amounts of different SEO audit and SEO analysis tools all over the world. So, I try to summarize all of them in this blog post with pros and cons.

All of SEO Audit Tools can be split into two large groups:

  1. Desktop Tools (installable).
  2. Web-based (Saas).

Web-based tools also can be split into four groups:

  1. SEO Crawlers – they just crawl your site, extract on-page elements and structured data, visualize it, and show major errors like missed meta tags, broken links, etc.
  2. SEO Graders – a large group of SEO tools, that don’t crawl your site, but make an analysis of one page. Usually, it’s the homepage or provided URL.
  3. SEO Analysis Tools – combine pros of crawlers and graders, crawl your site, make analysis for an entire website, and try to detect whole site problems and suggest solutions.
  4. SEO/Online Marketing Platforms – often combine crawlers, auditors, keyword research, rank trackers and a lot of tools for complex all-in-one online marketing solutions.

Disclaimer: we skipped all too simple tools that look odd and return obvious data.

 

Desktop SEO Analysis Tools

Mostly desktop SEO Analysis Tools provide a simple but complete point of view about your website on page SEO. Thay has no limits on crawling deep, with only your hardware limits, i.e. you virtually can’t crawl billions of URLs if you try to run software on cheap low ram PC.

 

Screaming Frog SEO Spider Tool

Screaming Frog is a very well-known tool within online marketers’ community. It provides a lot of information for the beginner and expert SEOs.

Screaming Frog SEO spider crawls the website completely and gives full picture view of any website from how many pages the website has and how well the meta titles and descriptions are optimized for search engines.

This tool might look somewhat complex to the beginners in the field of SEO who do not have basic web development languages like HTML & CSS.

Screaming_Frog_SEO_Spider_4_1_-_Spider_Mode_and_docs

 

Aichlee Bushnell wrote perfect post: Screaming Frog Guide to doing almost anything: 55+ ways of looking at a tool

  • Platform – Windows, OSX, Linux
  • Free version – Yes
  • Trial – No
  • Price – 149$ Per Year
  • Crawling Limits – 500 Free version, Unlimited Paid version – the only limit is your hardware.

 

BeamUsUp

WebCrawler_FULL__See_http___beamusup_com__and_Seomator_-_Website_analysis_and_SEO_audit_tool_and_Skype

It is a lesser known tool, but with great potential. Looks really competitive with Screaming Frog, and is totally free. It scans your website and shows information which you need to optimize for search engines.

Beam us up analyses all the basic things which should be in the right form. Similar to other web-hosted crawlers it will automatically organize SEO violations into groups for easy accessibility.

Tool Review from Jeremy Rivera.

  • Platform – Windows
  • Free version – Yes
  • Trial – No
  • Price – Free
  • Crawling Limits – the only limit is your hardware.

 

Visual SEO Studio 

Visual_SEO_Studio_Product_Tour___Visual_SEO_Studio

Visual SEO studio is another desktop-based technical SEO software with an innovative visual approach to search engine optimization.

Once you launch the application you can press the ‘Crawl a site’ button and it will give you complete SEO audit report.

One can easily crawl and audit XML sitemap, or even a robots.txt file just by entering the URL of the respective pages with Visual SEO studio.

The downside of the Visual studio is they only have Windows version. You cannot use this tool if you are a Mac user or Linux user. If you have experience with this tool please share your thoughts in comments.

  • Platform – Windows only
  • Free version – Yes
  • Trial – No
  • Price – 149€ /year + Taxes
  • Crawling Limits – the only limit is your hardware.

 

Webbee

Also known as Webbee SEO Spider Tool, this Desktop SEO crawler comes with pay per month subscription.

Webbee offers keywords intelligence, advanced reporting, SEO audit, sitemaps etc. You can also do custom configuration, modify search and add schema mark up. The crawl summary is self-explanatory and just one click away. It offers 5 crawl modes namely spider, list, website, keyword intelligence and header status. Webbee SEO Spider is available for Windows and on Mac (10.7.3 & later).

Per month subscription, for the desktop tool, looks little strange and again Windows only version.

  • Platform – Windows only
  • Free version – Yes
  • Trial – No
  • Price – 15$/month
  • Crawling Limits – unlimited pages

 

A1 Website Analyzer

It is a website content and SEO analysis tool that can find broken links and shows detail information about all internal and external or outgoing links. It can “score” the importance of all the pages and provides stats for page size, HTML errors, last modified, character set etc.

A1_Website_Analyzer_-_Screenshot_-_Analyzer_Data_Website_Analysis

A1 website analyzer looks really impressive, with old style interface and Windows only version. Navigation is intuitive and allows the users to access how the website performs HTML wise. It is focused on functionality and does not have too many special features.

  • Platform – Windows only
  • Free version – yes
  • Trial – Yes
  • Price – 69$
  • Crawling Limits – the only limit is your hardware.

Web Based SEO Audit Tools

If you want to analyze website on the go and didn’t hold your computer with crawling tasks – web-based Saas SEO tools is your choice.

1. Crawlers

 

Sitecondor

This is an SEO site audit tool that is used by digital marketing experts. Its SEO crawler which can be used as a plugin for WordPress gives you an “outside in” view of your website performance. Without analyzing how the world sees your website it is not possible to get a complete picture. When used with other crawlers that help in providing an “inside-out” results, this crawler is most helpful as you now get a 360-degree view of your website.

Features___SiteCondor

Pricing:

Plans___SiteCondor

  • Free version – No
  • Trial – No
  • Price – start at $19
  • Crawling Limits – up to 200 000 URLs

 

Audisto

SEO crawler with biggest claimed limits of crawling up to 12 000 000 URLs, with pay per performance pricing. It detects website issues in content, crawling, structure, performance, and on-page. It also identifies your most valuable pages. Mostly, Audisto crawler is used by the developers at the time of analyzing the staging environments just prior to releasing new or improved features.

Audisto_-_Structure__performance_and_onpage_audits_in_one_tool

 

Pricing:

 

  • Free version – No
  • Trial – No
  • Price – start at 90 euro
  • Crawling Limits – up to 5 000 000 000 URLs

 

Deepcrawl

DeepCrawl helps the search marketers to make the websites not only accessible and relevant but also effective. It is a well-known tool for enterprise crawls, and as far as I can remember the oldest web-based SEO crawler.

It monitors the website, helps during migration, compares the site to competition, aids in understanding the architecture of the website, suggests SEO improvements as well as those improvements that will enhance the user experience etc. In short, it provides a complete picture of the websites digital assets and categorizes its threats and opportunities.

Tool review from Daniel Butler.

  • Free version – No
  • Trial – No
  • Price – starting from 80$
  • Crawling Limits – up to 5 000 000 URLs

 

Seocrawler.co

Realy simple crawler, with basic on-page analysis. It can be easily used by one and all. SEO crawler is a tool that boosts your rankings, visibility, and conversions. It provides rank tracking of your website across any search engine. The site auditor checks the speed, finds a duplicate title and meta tags, checks broken links etc. Not only that, but SEO crawler also helps track your backlink profile in real time. It also organizes and controls all backlink work and task flow. Its brand monitor tracks all mentions of your brand across the web and other social networking sites.

View_Report___SEOCrawler

 

Pricing:

Buy_more_credits___SEO_Crawler

  • Free version – Yes
  • Trial – No
  • Price – starting from 9$
  • Crawling Limits – up to 200 000 URLs

 

Siteliner

Simple SEO crawler with the focus on duplicate content issues. Siteliner allows you to investigate your site and recognize the prime issues that influence your site’s quality. Usually, the results are broken down under two main heads – site results and page results. Site results give a rundown data about the whole site, while page results break down the same information page wise for a better understanding of each page.
techcrunch_com_-_Site_Report_-_Siteliner

Pricing:

Siteliner_Premium_-_Purchase_Credits

 

  • Free version – Yes
  • Trial – No
  • Price – starting from 10$
  • Crawling Limits – Free 250 URLs, Paid up to 25 000 URLs

 

Oncrawl

Oncrawl is a data-driven SEO crawler. It is also a log analyzer for project SEO audits and everyday monitoring. Briefly speaking, Oncrawl is a good competitor to Deepcrawl, with nice reports.

Google only understands a portion of your website. Oncrawl reveals the rest, giving you point by point information you can follow up on. It is made for e-commerce merchants, online distributors and SEO organizations that need to know everything in great detail.

Oncrawl conducts both intensive and extensive examination of the website. The results are dependable as they are supported by semantic algorithms to every page of the site.

OnCrawl

Pricing:

  • Free version – Yes
  • Trial – Yes
  • Price -starting from 9.90$
  • Crawling Limits – Free 100 000 URLs, Paid up to 2 000 000 URLs

 

2. Seo Graders

 

WooRank

Well, I think everybody knows Woorank as a simple yet informative SEO grader. It appraises websites based on 50 decisive factors in a programmed fashion, completely free of charge, and gives supportive SEO and other tips.

techcrunch_com___Website_Review_for_techcrunch_com___WooRank_com

Pricing:

 

    • Free version – Yes
    • Trial – Yes
    • Price – start at 49$
    • Crawling Limits – 2000 pages for pro version

 

Seositecheckup

SEOsitecheckup is all about making the quality of your website better and through doing this improving the quality of your ranking. It aims to make SEO easy by providing simple, easy to understand and professional quality SEO monitoring. It offers a comprehensive set of tools that make it easy to understand your website from a search engine’s point of view.

General_Analysis___SEO_Site_CheckupPricing:

  • Free version – Yes
  • Trial – Yes
  • Price – start at 24.95$/month
  • Crawling Limits – 1 entered URL

 

Hubspot Marketing Grader

This is a free tool from Hubspot Platform. In just 30 seconds it analyzes your entire marketing and not just your website. It reviews over 30 different aspects and gives an overall Marketing Grade on a scale of 1-100.

moz_com___Free_Website_Review___HubSpot_s_Marketing_Grader

  • Free version – Yes
  • Trial – No
  • Price – Free
  • Crawling Limits – 1 entered URL

 

Seoptimer

It is a nice and fast SEO grader, with a clear to-do list for improving your site. SEOptimer analyzes the site across 100 website data points and provides clear and concise actionable recommendations. Again it provides ways to improve your presence online and eventually rank better on Google search.

SEO_Audit_for_techcrunch_com_created_2015-08-18_03_35_36

  • Free version – Yes
  • Trial – No
  • Price – Free
  • Crawling Limits – 1 entered URL

 

Site Analyzer

Site Analyzer is an SEO tool built by SEO experts for SEO experts. It is a simple grader that also tries to check your website usability and design. Its scorecard along with color coding makes it easier to comprehend what the areas that require immediate attention are.

Analysis_of_techcrunch_com___Site_Analyzer

  • Free version – Yes
  • Trial – No
  • Price – Starts at $39 per month
  • Crawling Limits – 1 entered URL

QuickSprout Site Analyzer

QuickSprout is a well-built SEO grader and site analyzer. It adopts a comprehensive and holistic approach to examining a site. It checks your site on the main categories that have an effect on the search results and ranking.

techcrunch_com___tools_quicksprout_com

  • Free version – Yes
  • Trial – No
  • Price – Free
  • Crawling Limits – 1 entered URL

 

Nibbler/Sitebeam

One of my favorite SEO graders with impressive design and solid information presentation. It is free but limited to three reports. Nibbler is an automated computer program and not a real web browser. It only tests the first 5 pages of the website. The exact pages found by Nibbler are mentioned at the bottom of the report.

Website_report_for_techcrunch_com

 

Pricing:

Website_report_for_techcrunch_com

  • Free version – Yes
  • Trial – No
  • Price – 60$
  • Crawling Limits – Free 5 entered URL, Paid 100 URLs.

 

 

3. SEO Analysis Tools

Learn more about complex SEO solutions and whole site overview.

 

Onpage

Onpage is now called as Ryte. It is a Very solid SEO tool with full on-page analysis, and even with TF*IDF tool included. Onpage SEO aims at improving each web page so as to rank higher and get more relevant traffic in search engines. It alludes to both the substance and HTML source code of the page that has scope for improvement.

Dashboard___moz_com___OnPage_org__

 

 

Pricing:

  • Free version – No
  • Trial – Yes
  • Price – starts at 119.90$
  • Crawling Limits – up to 7 000 000 URLs

 

Seomator

SEOmator provides a full overview of all website life within 13 reports:  on-page things, social media, texts, structured data. It comes with embedded audits and leads capture features for agencies.

It provides in-depth audit reports that cover all possible areas and also categorizes them according to priority.

Pricing:

  • Free version – Yes
  • Trial – Yes
  • Price – Starts at 5$
  • Crawling Limits – Free 50 URLs, Paid 1000 URLs

 

Botify

This is a cloud-based SEO platform. Botify combines content, ranking for each URL and technical SEO. It helps in providing visibility into the complete ranking process.

The_Botify_Analytics_2015_Spring_Release_is_Live_

Pricing:

Botify___Pricing

  • Free version – Yes
  • Trial – Yes
  • Price – 49$
  • Crawling Limits – 1000 URLs

4. SEO/Online Marketing Platforms

The WebCEO platform combines 15 indispensable online SEO tools that are a must-have for keyword niche research, website audits, safe link building etc. It is a huge platform, with almost everything for SEOs and online marketers.

Project_Dashboard___Demo_project__emailtray_com____Web_CEO

Pricing(it was a too big table, so I made a screenshot with prices only):

  • Free version – Yes
  • Trial – No
  • Price – start at 75$
  • Crawling Limits – 50 000 URLs

 

Semrush

Semrush is very well known for their keywords database analysis, and now they are also offering to their customers a Site Audit tool. Semrush Site Analysis tool looks really simple with only HTML issues, but if you already using Semrush that is a good addition for quickly on page SEO audit.

SEMrush

 

Pricing:

  • Free version – No
  • Trial – Yes
  • Price – start at 99.95$
  • Crawling Limits – 1 000 000 URLs

 

Mondovo

Mondovo platform looks very promising with rank checking, on-page analysis, keyword research and Google Analytics integration. It is an all-in-one digital marketing tool that is used for measuring and managing all things related to SEO, analytics, and social media.

Mondovo___Website_AuditPricing:

  • Free version – Yes
  • Trial – Yes
  • Price – starts at 20$ per month
  • Crawling Limits – Free 100 URLs, paid up to 1 000 000 URLs? Not Sure, due they used units in their pricing, not URLs.

 

Raven Tools

This is a well-known platform for Small to Medium SEO Agencies, with nice reporting and impressive data. You can save both time and money by automating the reporting of all your digital marketing campaigns.

SEO_Website_Audit_Software_-_Raven

Pricing:

Raven_Tools_Pricing_and_FAQs

 

  • Free version – No
  • Trial – Yes
  • Price – starts at 99$
  • Crawling Limits – 10 000 URLs per day.

 

Lipperhey

Lipperhey is yet another tool that improves your indexability, optimizes content, benchmarks your website, tracks visitors and provides other equally beneficial features. The analysis promises to bring about improvement in the website’s overall quality, searchability, and popularity.

techcrunch_com

Pricing:

Lipperhey_Pricing

  • Free version – Yes
  • Trial – No
  • Price – 99$/mo
  • Crawling Limits – Free 50 URLs, Paid 1000 URLs

 

Overall table

All data in Google Spreadsheet

Click to view

Click to enlarge

 

Wow, that’s was a huge work to combine all of this tools in one post, I will appreciate if you share your thoughts or mention tools that I probably missed.


About Nick Sawinyh

Proud father, husband, and corgi-owner. I've been working in SEO Industry for more than ten years. I love finding new trends that affect technologies that impact the world of telecommunications and web. Co-founder and Product Manager at Seomator