No matter if you’re running an E-commerce store or a simple online WordPress presentation, there is no denying that your website should be rich with contemporary features that will boost customer experience, cut your bounce rate, improve a session duration and more. And all of those components are extremely important, in order to boost your marketing ROI and propel a brand up the proverbial ladder. Including chatbots into your online presence is one of the best ways to achieve this, and so much more.
Technology is the way of the future, and as we witness the rapid integration of AI and machine learning into every aspect of the modern business world, we can safely say that machines have the potential to take innovative brands to new heights of success. Here’s how chatbots can help your E-commerce site thrive.
Delivering customer support 24/7
One of the common problems modern E-commerce stores face is the inability to be there for their customers no matter the time of day or night. The truth is that technology is effectively eliminating geographical borders and that every website is now becoming a global business, which means that you will be gaining traffic from all over the world.
This also means that you need to be readily available to chat with interested customers in order to boost overall user experience. It just so happens that chatbots are not only always ready and willing to talk, but they don’t take lunch breaks, and they don’t sleep, meaning you can deliver non-stop customer support to interested customers.
Processing requests simultaneously
Finding, hiring, training, and monitoring employees is a time-consuming task, and an expensive one at that. Most importantly, sometimes a whole office of customer support agents won’t be enough to process high volumes of requests and queries in a timely manner, leading to subpar customer experience and satisfaction.
As you might have gathered by now, chatbots are not only easy to introduce into your daily operations, but they can also process large quantities of requests simultaneously. This means that you can answer all of your customers promptly, and without having to hire more employees.
Ensure positive feedback and improve your SEO game
One of the biggest benefits of chatbots is their ability to improve your ranking in the SERPs and boost your SEO game. It’s a nifty trick that has become wildly popular down in Australia, so take the Australian website management scene as a prime example of chatbot utilization. Keep in mind that you can only achieve this by using the chatbot technology to boost customer experience and thus your online reviews.
Using chatbots has become one of the latest trends in SEO in Sydney and other digital hubs in the country in order to increase local engagement, provide timely customer support, and ultimately elevate the ranking of the website in question. Customers who are satisfied with their shopping experience and the overall user-friendliness of the website due to prompt support are more willing to leave positive feedback and encourage search engines to rank the site as a safe place in the online realm.
Learn about your visitors and boost conversions
While everyone else is worried about sales and attracting new customers, one of your primary marketing objectives should be to learn as much as you can about your clientele and visitors so that you can tailor your approach for a more personalized shopping and browsing experience. After all, this is the age of personalized marketing, and the modern customer expects to get a unique treatment that’s tailored to their interests and preferences.
While it might take a trained staff member hours or days to obtain the insights necessary to devise a tailored offer to each customer, chatbots can achieve this task in as little as a couple of minutes. By compiling data on the visitor’s search preferences, questions, and viewed products, the chatbot can quickly structure a tailored offer the visitor won’t be able to refuse.
A cost-effective way to get things done
As mentioned earlier, training new staff and keeping them onboard for the long haul is an expensive task – one that can significantly affect your cash flow down the road. Needless to say, chatbots are an affordable investment into a solvent future, as you can build them with minimal resources. Once they’re all set up, the costs of keeping them operating nominally are relatively low. What’s more, it’s easy to program the chatbot to work on any given platform, which cannot be said for its human counterpart.
Easy integration across an array of platforms
The key to improved customer satisfaction in this digital day and age lies in seamless connectivity and communication across all platforms. From social media communication, to full website integration, chatbot technology can be installed on a myriad of platforms in order to deliver stellar use experience on all fronts. This will allow you to appeal to the unique preferences of every customer.
Saving you and your customers precious time
When a customer seeks assistance on your website, they are looking to obtain the solution to their problem in a very short timeframe. Miss your chance to offer a quick-and-easy solution, and you might lose the customer for good. This is where chatbots come in as a great way to save time for your customers, as they can answer frequently-asked questions immediately, thus helping your customers find what they are looking for and encouraging them to stay on your website.
Technology is quickly becoming an inextricable part of modern business. Nowadays, customers expect to receive stellar service upon landing on a website, and they expect their browsing experience to be tailored to their specific needs. With the use of chatbots, you can build a thriving E-commerce site for the customer of tomorrow.